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- Tasks: Lead performance marketing campaigns on Meta and TikTok to drive customer acquisition.
- Company: Join Huel, a fast-growing brand with a high-performance culture.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, and wellness perks.
- Why this job: Make a real impact in a dynamic environment while pushing creative boundaries.
- Qualifications: 3+ years in paid media, strong analytical skills, and a passion for marketing.
- Other info: Be part of a diverse team that celebrates uniqueness and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Hey! We’re Huel, and we’re pleased to meet you. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us. We invite you to read the advert below for our new Performance Marketing Lead position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role Performance marketing plays a huge role in Huel’s growth. We’re looking for a Performance Marketing Lead to scale customer acquisition across Meta and TikTok in our largest markets, owning campaigns end‑to‑end and using data, testing and creative thinking to drive meaningful impact.
Here’s what you’ll be getting stuck into day to day:
- Campaign Management - day‑to‑day campaign planning, creation and execution across Meta, TikTok and more.
- Optimisation - Look for continuous improvement opportunities in channels, campaigns and creative to achieve required new customer targets.
- Stakeholder Management - Working closely with trading and brand marketing teams, ensuring all activity is commercially focused and in line with the business trading plan.
- Analytics - reporting and optimisation, including in-depth analysis of CPA, CTR and LTV of all activity ensuring maximum efficiency.
- Commercial Awareness - presenting clear, data backed business cases for marketing investment to improve new customers and CPA.
- Branding - ensure unified messaging and consistent branding across all marketing and communications.
- Agency Management - own day‑to‑day relationships with agencies and partners.
- Creative Analysis - provide in‑house creative team with analysis.
What we’re looking for in you:
- 3+ years of hands‑on experience managing paid media campaigns (Meta and TikTok) – ideally for a fast‑growing brand or agency.
- Passion for Huel’s mission and curiosity about how performance marketing drives brand growth.
- Test‑and‑learn approach: comfortable experimenting, interpreting data, and optimising budgets for results.
- Strong analytical skills, with the ability to interpret performance data, identify insights, and turn them into clear optimisation actions.
- Hands‑on experience using AI and automation tools (e.g. workflow builders like n8n, AI‑powered analysis or reporting tools) to improve efficiency, insight generation, or campaign execution.
- Adaptability: thrives in a fast‑moving, changing environment.
- Ownership and precision: You’ll take responsibility for campaign execution and deliver work with flawless attention to detail.
- Excellent communication skills for cross‑functional collaboration.
And as always, we’re on the lookout for new Hueligans who love a fast‑paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return? We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That’s why we’ve created a world‑class perks and benefits support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they’re making!
- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- 30 days annual leave PLUS bank holidays
- Free Huel to keep you going
- 2 weeks a year to work remotely from anywhere!
- Dog friendly
- Paid Volunteering Days
- Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan!
- Free 1‑on‑1 therapy provided by Self‑Space.
- Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary.
- Electric Car Scheme with onsite charging when you visit HQ.
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events to celebrate success.
We are Hueligans. We know that diversity isn’t just important; it’s essential, and it makes us stronger. We’re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life. Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Performance Marketing Lead Marketing · London · employer: Huel Birmingham
Contact Detail:
Huel Birmingham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead Marketing · London ·
✨Tip Number 1
Get to know Huel's values inside out! Before you step into that interview, make sure you understand what makes Huel tick. This will help you connect your experience with their culture and show them you're a perfect fit.
✨Tip Number 2
Practice your pitch! You’ll want to clearly articulate how your skills in performance marketing can drive growth at Huel. Think about specific examples from your past campaigns that highlight your success and creativity.
✨Tip Number 3
Network like a pro! Reach out to current or former Huel employees on LinkedIn. A friendly chat can give you insider tips and might even lead to a referral. Plus, it shows your genuine interest in the company!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Huel family!
We think you need these skills to ace Performance Marketing Lead Marketing · London ·
Some tips for your application 🫡
Know the Role Inside Out: Before you start writing, make sure you really understand what the Performance Marketing Lead role is all about. Dive into the job description and get a feel for the day-to-day tasks and responsibilities. This will help you tailor your application to show how you fit right in!
Show Off Your Experience: When you're crafting your application, highlight your hands-on experience with paid media campaigns, especially on Meta and TikTok. Use specific examples to demonstrate how you've driven results in previous roles. We want to see that you’ve got the chops to own campaigns end-to-end!
Be Data-Driven: Since analytics play a huge role in this position, make sure to showcase your analytical skills. Talk about how you've used data to optimise campaigns and improve performance. We love a test-and-learn approach, so don’t shy away from sharing your successes and learnings!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining the Huel family!
How to prepare for a job interview at Huel Birmingham
✨Know Your Numbers
As a Performance Marketing Lead, you'll need to be comfortable with data. Brush up on key metrics like CPA, CTR, and LTV before your interview. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Creativity
Huel values creativity, so come prepared with examples of how you've used creative thinking in your campaigns. Think about times when you tested new ideas or approaches that led to significant improvements in performance.
✨Understand Huel's Mission
Familiarise yourself with Huel’s mission and values. Show genuine passion for their brand and how performance marketing can contribute to their growth. This will demonstrate that you're not just looking for any job, but that you truly want to be part of the Huel family.
✨Prepare for Stakeholder Scenarios
Since stakeholder management is key in this role, think of examples where you've successfully collaborated with different teams. Be ready to discuss how you ensured alignment between marketing activities and business objectives, showcasing your commercial awareness.
