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- Tasks: Lead performance marketing campaigns on Meta and TikTok to drive customer growth.
- Company: Join Huel, a fast-growing brand with a high-performance culture.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, and wellness perks.
- Why this job: Make a real impact in a dynamic environment while pushing creative boundaries.
- Qualifications: 3+ years in paid media, strong analytical skills, and a passion for marketing.
- Other info: Be part of a diverse team that celebrates uniqueness and creativity.
The predicted salary is between 42000 - 84000 £ per year.
Hey! We’re Huel, and we’re pleased to meet you. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
The role of Performance Marketing Lead plays a huge part in Huel's growth. We’re looking for someone to scale customer acquisition across Meta and TikTok in our largest markets, owning campaigns end-to-end and using data, testing, and creative thinking to drive meaningful impact.
Here’s what you’ll be getting stuck into day to day:
- Campaign Management - day-to-day campaign planning, creation and execution across Meta, TikTok and more.
- Optimisation - Look for continuous improvement opportunities in channels, campaigns and creative to achieve required new customer targets.
- Stakeholder Management - Working closely with trading and brand marketing teams, ensuring all activity is commercially focused and in line with the business trading plan.
- Analytics - reporting and optimisation, including in-depth analysis of CPA, CTR and LTV of all activity ensuring maximum efficiency.
- Commercial Awareness - presenting clear, data backed business cases for marketing investment to improve new customers and CPA.
- Branding - ensure unified messaging and consistent branding across all marketing and communications.
- Agency Management - own day-to-day relationships with agencies and partners.
- Creative Analysis - provide in-house creative team with analysis.
What we’re looking for in you:
- 3+ years of hands-on experience managing paid media campaigns (Meta and TikTok) – ideally for a fast-growing brand or agency.
- Passion for Huel's mission and curiosity about how performance marketing drives brand growth.
- Test-and-learn approach: comfortable experimenting, interpreting data, and optimising budgets for results.
- Strong analytical skills, with the ability to interpret performance data, identify insights, and turn them into clear optimisation actions.
- Hands-on experience using AI and automation tools (e.g. workflow builders like n8n, AI-powered analysis or reporting tools) to improve efficiency, insight generation, or campaign execution.
- Adaptability: thrives in a fast-moving, changing environment.
- Ownership and precision: You’ll take responsibility for campaign execution and deliver work with flawless attention to detail.
- Excellent communication skills for cross-functional collaboration.
What do we offer in return?
- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- 30 days annual leave PLUS bank holidays.
- Free Huel to keep you going.
- 2 weeks a year to work remotely from anywhere!
- Dog friendly.
- Paid Volunteering Days.
- Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan!
- Free 1-on-1 therapy provided by Self-Space.
- Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary.
- Electric Car Scheme with onsite charging when you visit HQ.
- Cycle to Work Scheme.
- Enhanced Family Leave.
- Workplace Nursery Scheme.
- Paid Employee Referral Scheme.
- Biannual events to celebrate success.
We know that diversity isn’t just important; it’s essential, and it makes us stronger. We’re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Performance Marketing Lead Marketing · London · employer: Huel Birmingham
Contact Detail:
Huel Birmingham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead Marketing · London ·
✨Tip Number 1
Get to know Huel's values inside out! Before you even think about applying, make sure you resonate with what they stand for. This will not only help you tailor your approach but also show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former Huel employees on LinkedIn. Ask them about their experiences and any tips they might have. This can give you insider knowledge and potentially a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by brushing up on your performance marketing skills. Be ready to discuss specific campaigns you've managed, especially on Meta and TikTok. Show them how your hands-on experience aligns with what they're looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Huel family. Good luck, and go smash it!
We think you need these skills to ace Performance Marketing Lead Marketing · London ·
Some tips for your application 🫡
Know the Role Inside Out: Before you start writing, make sure you really understand what the Performance Marketing Lead role is all about. Dive into the job description and our Huel values to ensure your application reflects how you fit into our culture and the specific requirements of the role.
Show Off Your Experience: We want to see your hands-on experience with paid media campaigns, especially on Meta and TikTok. Highlight your past successes and how you've used data and creativity to drive results. Don’t be shy—this is your chance to shine!
Be Data-Driven: Since analytics play a huge part in this role, make sure to include examples of how you've interpreted performance data in your previous roles. Show us how you’ve turned insights into actionable strategies that led to improved campaign performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Huel and what we stand for!
How to prepare for a job interview at Huel Birmingham
✨Know Your Numbers
As a Performance Marketing Lead, you'll need to be comfortable with data. Brush up on key metrics like CPA, CTR, and LTV before your interview. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Creativity
Huel values creative thinking, so come prepared with examples of innovative campaigns you've executed. Think about how you can demonstrate your test-and-learn approach and how it led to successful outcomes.
✨Understand Huel's Mission
Familiarise yourself with Huel's mission and values. Show genuine passion for their brand and how performance marketing can contribute to their growth. This will help you connect with the interviewers and show that you're a good cultural fit.
✨Prepare for Stakeholder Scenarios
Since stakeholder management is key in this role, think of examples where you've successfully collaborated with different teams. Be ready to discuss how you ensured alignment with business goals and how you handled any challenges that arose.
