At a Glance
- Tasks: Lead influencer marketing strategies to grow our affiliate network and drive sales.
- Company: Join Huel, a dynamic brand focused on high performance and innovation in nutrition.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, wellness perks, and more!
- Other info: Experience a vibrant culture with events like Huelchella and opportunities for personal growth.
- Why this job: Be part of a creative team that values diversity and pushes boundaries in marketing.
- Qualifications: 3-5 years in influencer or growth marketing with a strong data-driven mindset.
The predicted salary is between 36000 - 60000 £ per year.
Hey! We\'re Huel, and we\'re pleased to meet you
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our newGrowth Influencer Marketing Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role
We’re on the hunt for a hands-on, performance-focused Growth Influencer Marketing Manager to help us build and scale an “influencer army” that drives real business results. This role is all about execution, you’ll be responsible for growing our affiliate influencer ecosystem through platforms like LoudCrowd and TikTok Shop, turning thousands of creators into high-performing sales drivers.
Here at Huel, no two days will be the same, but here’s a flavour of your day-to-day:
Influencer Affiliate Growth
Scale our affiliate influencer base through LoudCrowd, TikTok Shop, and internal recruitment
Recruit, activate, and nurture a wide-reaching network of creators focused on driving conversion
Build and manage monthly comms calendars, content briefs, and incentive programs to keep the community engaged
Launch challenge-based activations, product send-outs, and GWP strategies to boost creator performance
Identify and amplify top-performing content in partnership with Paid Media and Social teams
TikTok Shop Execution
Own our TikTok Shop presence, from lives calendar and inventory planning to creator partnerships and commission strategies
Manage daily communication with TikTok reps, creators, and partners
Drive live shopping performance through strategic promos, presenter briefing, and real-time support
Generate and distribute product kits, manage sample tracking, and ensure seamless execution
Track and report weekly performance, and continuously test and optimise to improve ROI
Manage agency partners to scale channel growth and efficiencies
Campaign Management & Launches
Lead influencer and affiliate amplification of major product launches
Partner with CRM, Ops, Social, and Paid teams to deliver seamless cross-channel campaign execution
Ensure product sampling, creator rewards, and asset management are tightly run and performance-focused
Performance & Optimisation
Monitor and report weekly performance across all influencer/affiliate programs
Optimise for key growth metrics such as CPA, CTR, CVR, ROAS, and incremental revenue
Use performance data to test, iterate, and scale programs efficiently
Manage program budgets and ensure high return on spend
What we\'re looking for in you
You\'ll bring 3-5+years of experience in affiliate influencer marketing or growth marketing, ideally from a brand or agency environment.
You\'ll have a strong understanding of performance marketing, including metrics like CPA, CAC, CTR, AOV, and ROAS.
Ideally you\'ll have built or scaled affiliate-powered creator programs and know how to drive results through performance-focused influencer engagement.
You\'ll bedata-driven, analytical, and comfortable optimising programs based on performance insights.
You\'ll understand the creator economy and how to leverage TikTok Shop and affiliate tools to recruit, engage, and retain creators.
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return?
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That\'s why we\'ve created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they\'re making!
Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
30 days annual leave PLUS bank holidays
Free Huel to keep you going
️ 2 weeks a year to work remotely from anywhere!
Dog friendly
Paid Volunteering Days
️ Free on-site gym with free classes, and we will give you your own nutrition plan
Free on-site wellness area offering infrared saunas and an ice bath
Free 1-on-1 therapy provided by Self-Space .
Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
Electric Car Scheme with onsite charging
Cycle to Work Scheme
Enhanced Family Leave
Workplace Nursery Scheme
Huel Academy
Paid Employee Referral Scheme
Biannual events to celebrate success - Have you heard about Huelchella?
We are Hueligans
We know that diversity isn\'t just important; it’s essential, and it makes us stronger. We\'re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.
Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Meet our teams here .
#J-18808-LjbffrGrowth Influencer Marketing Manager Marketing · Global HQ, London · employer: Huel Birmingham
At Huel, we pride ourselves on being an exceptional employer that champions high performance and creativity in a vibrant work culture. Our London-based team enjoys a wealth of benefits, including hybrid working options, generous annual leave, and unique wellness initiatives like free therapy and an on-site gym. We are committed to fostering employee growth through our Huel Academy and celebrate diversity, ensuring every Hueligan feels valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Influencer Marketing Manager Marketing · Global HQ, London ·
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Huel Birmingham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Huel Birmingham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Huel Birmingham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Huel Birmingham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Influencer Marketing Manager Marketing · Global HQ, London ·
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Huel Birmingham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Huel Birmingham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Huel Birmingham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Huel Birmingham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Huel Birmingham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Huel Birmingham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
