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- Tasks: Lead influencer marketing strategies to grow our affiliate network and drive sales.
- Company: Join Huel, a dynamic brand focused on high performance and innovation in nutrition.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, wellness perks, and more!
- Why this job: Be part of a creative team that values diversity and pushes boundaries in marketing.
- Qualifications: 3-5 years in influencer or growth marketing with a strong data-driven mindset.
- Other info: Experience a vibrant culture with events like Huelchella and opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Hey! We\’re Huel, and we\’re pleased to meet you
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our newGrowth Influencer Marketing Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role
We’re on the hunt for a hands-on, performance-focused Growth Influencer Marketing Manager to help us build and scale an “influencer army” that drives real business results. This role is all about execution, you’ll be responsible for growing our affiliate influencer ecosystem through platforms like LoudCrowd and TikTok Shop, turning thousands of creators into high-performing sales drivers.
Here at Huel, no two days will be the same, but here’s a flavour of your day-to-day:
Influencer Affiliate Growth
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Scale our affiliate influencer base through LoudCrowd, TikTok Shop, and internal recruitment
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Recruit, activate, and nurture a wide-reaching network of creators focused on driving conversion
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Build and manage monthly comms calendars, content briefs, and incentive programs to keep the community engaged
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Launch challenge-based activations, product send-outs, and GWP strategies to boost creator performance
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Identify and amplify top-performing content in partnership with Paid Media and Social teams
TikTok Shop Execution
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Own our TikTok Shop presence, from lives calendar and inventory planning to creator partnerships and commission strategies
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Manage daily communication with TikTok reps, creators, and partners
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Drive live shopping performance through strategic promos, presenter briefing, and real-time support
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Generate and distribute product kits, manage sample tracking, and ensure seamless execution
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Track and report weekly performance, and continuously test and optimise to improve ROI
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Manage agency partners to scale channel growth and efficiencies
Campaign Management & Launches
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Lead influencer and affiliate amplification of major product launches
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Partner with CRM, Ops, Social, and Paid teams to deliver seamless cross-channel campaign execution
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Ensure product sampling, creator rewards, and asset management are tightly run and performance-focused
Performance & Optimisation
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Monitor and report weekly performance across all influencer/affiliate programs
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Optimise for key growth metrics such as CPA, CTR, CVR, ROAS, and incremental revenue
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Use performance data to test, iterate, and scale programs efficiently
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Manage program budgets and ensure high return on spend
What we\’re looking for in you
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You\’ll bring 3-5+years of experience in affiliate influencer marketing or growth marketing, ideally from a brand or agency environment.
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You\’ll have a strong understanding of performance marketing, including metrics like CPA, CAC, CTR, AOV, and ROAS.
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Ideally you\’ll have built or scaled affiliate-powered creator programs and know how to drive results through performance-focused influencer engagement.
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You\’ll bedata-driven, analytical, and comfortable optimising programs based on performance insights.
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You\’ll understand the creator economy and how to leverage TikTok Shop and affiliate tools to recruit, engage, and retain creators.
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return?
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That\’s why we\’ve created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they\’re making!
Hybrid working – We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
30 days annual leave PLUS bank holidays
Free Huel to keep you going
️ 2 weeks a year to work remotely from anywhere!
Dog friendly
Paid Volunteering Days
️ Free on-site gym with free classes, and we will give you your own nutrition plan
Free on-site wellness area offering infrared saunas and an ice bath
Free 1-on-1 therapy provided by Self-Space .
Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
Electric Car Scheme with onsite charging
Cycle to Work Scheme
Enhanced Family Leave
Workplace Nursery Scheme
Huel Academy
Paid Employee Referral Scheme
Biannual events to celebrate success – Have you heard about Huelchella?
We are Hueligans
We know that diversity isn\’t just important; it’s essential, and it makes us stronger. We\’re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.
Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Meet our teams here .
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Growth Influencer Marketing Manager Marketing · Global HQ, London · employer: Huel Birmingham
Contact Detail:
Huel Birmingham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Influencer Marketing Manager Marketing · Global HQ, London ·
✨Tip Number 1
Familiarise yourself with Huel's values and culture. Understanding what drives the company will help you align your approach and demonstrate that you're a good fit for their team during any discussions.
✨Tip Number 2
Showcase your knowledge of performance marketing metrics like CPA, CTR, and ROAS in conversations. Being able to discuss these metrics confidently will highlight your expertise and understanding of the role.
✨Tip Number 3
Network with current or former Huel employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and potentially give you a referral, which can significantly boost your chances.
✨Tip Number 4
Prepare examples of how you've successfully scaled influencer programs in the past. Be ready to discuss specific strategies and results, as this will demonstrate your hands-on experience and ability to drive growth.
We think you need these skills to ace Growth Influencer Marketing Manager Marketing · Global HQ, London ·
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Growth Influencer Marketing Manager position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 3-5+ years of experience in affiliate influencer marketing or growth marketing. Provide specific examples of how you've successfully driven results in previous roles, particularly focusing on performance metrics like CPA, CTR, and ROAS.
Showcase Your Analytical Skills: Since the role requires a data-driven approach, include instances where you've used performance data to optimise marketing programs. Mention any tools or methodologies you are familiar with that helped you achieve measurable results.
Align with Company Values: Familiarise yourself with Huel's 7 values and reflect them in your application. Show how your personal values align with theirs, and express your enthusiasm for working in a fast-paced environment that encourages creativity and teamwork.
How to prepare for a job interview at Huel Birmingham
✨Understand Huel's Values
Before your interview, take some time to familiarise yourself with Huel's 7 values. This will not only help you understand the company culture but also allow you to align your answers with what they value in their employees.
✨Showcase Your Performance Marketing Knowledge
Be prepared to discuss your experience with performance marketing metrics such as CPA, CTR, and ROAS. Use specific examples from your past roles to demonstrate how you've successfully driven results through data-driven strategies.
✨Highlight Your Influencer Engagement Experience
Since the role focuses on building an influencer army, share your previous experiences in recruiting and nurturing creators. Discuss any successful campaigns you've led and how you engaged influencers to drive conversions.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to optimise campaigns. Think of scenarios where you had to adapt strategies based on performance data and be ready to explain your thought process.
