At a Glance
- Tasks: Lead financial performance for Huel's D2C channel and partner with marketing teams.
- Company: Join Huel, a fast-paced, innovative company focused on growth and teamwork.
- Benefits: Enjoy hybrid working, 30 days leave, free gym, wellness perks, and more!
- Other info: Be part of a diverse team that values creativity and fresh ideas.
- Why this job: Make a real impact in a dynamic environment while driving omnichannel growth.
- Qualifications: Qualified accountant with eCommerce experience and strong analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
Hey! We're Huel, and we're pleased to meet you. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us. We invite you to read the advert below for our new Finance Business Partner (D2C & Omnichannel Marketing) position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role Huel’s D2C channel is critical to our ambitious omnichannel growth plans. We operate across multiple markets with a big focus on driving core markets, scaling emerging opportunities and entering new viable markets. The D2C channel naturally requires a large investment in marketing spend which also plays an important role in supporting growth in our Retail and Amazon channels. As all 3 channels grow, we need to be deliberate and analytical in how we allocate our marketing spend portfolio to support overall business growth across all three channels.
We’re therefore looking for a commercially minded, analytically sharp Finance Business Partner to own both the financial performance of our global D2C channel and partner our marketing teams to drive rigour and accountability around all aspects of omnichannel spend.
- Act as the primary finance lead for the global D2C channel, building strong relationships with trading and marketing teams while providing proactive financial challenge and support to drive sound decision making.
- Monitor and manage key D2C KPIs, ensuring teams stay focused on the right metrics to drive sustainable, profitable growth.
- Understand the interplay between new customer acquisition and repeat purchase, including one-off and subscription, and support trading teams to balance both to maximise channel growth and profitability.
- Own the D2C P&L, driving integrity of channel reporting, ensuring costs are allocated correctly, and delivering clear, timely commentary on performance.
- Lead financial planning, budgeting and forecasting cycles for D2C and marketing spend, ensuring plans are realistic, aligned with Huel’s strategy, and risks and opportunities are managed throughout the year.
- Model growth initiatives and scenario planning for the D2C channel, identifying risks and opportunities outside standard planning cycles and working with trading teams to mitigate or maximise them.
- Own the overarching view of global omnichannel revenue performance and outlook, including a higher-level overview of Retail and Amazon alongside full D2C detail, and act as the primary business contact for global omnichannel marketing spend.
- Advise on allocation and investment decisions to maximise short- and medium-term return on spend, working with marketing and data teams to improve attribution, measure return across channels, and own the digital marketing effectiveness framework with a focus on LTV and CAC.
What we're looking for in you:
- Fully qualified accountant (ACA, ACCA, CIMA or equivalent) with 5+ years’ post-qualified experience and proven business partnering experience.
- Hands-on Ecommerce experience, ideally within FMCG or consumer goods.
- Strong understanding of marketing finance, including LTV, CAC, ROAS and contribution margin frameworks, alongside broader marketing metrics such as awareness, consideration and impressions.
- Confident communicator who can engage, influence and build trust with senior non-finance stakeholders.
- Commercially curious, highly analytical and genuinely interested in understanding the business beyond the numbers.
- Able to build financial models at the right level of complexity, then explain outputs simply, clearly and commercially.
- Calm and effective when juggling competing demands, comfortable with ambiguity, able to set direction independently, and actively curious about how AI is changing finance.
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return?
- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- 30 days annual leave PLUS bank holidays
- Free Huel to keep you going
- 2 weeks a year to work remotely from anywhere!
- Dog friendly
- Paid Volunteering Days
- Free on-site gym with free classes, and we will give you your own nutrition plan
- Free on-site wellness area offering infrared saunas and an ice bath
- Free 1-on-1 therapy provided by Self-Space.
- Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
- Electric Car Scheme with onsite charging
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events to celebrate success - Have you heard about Huelchella?
We are Hueligans. We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life. Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Finance Partner: D2C Growth & Omnichannel Strategy employer: Huel Birmingham
At Huel, we pride ourselves on being an exceptional employer that fosters a high-performance culture where creativity and teamwork thrive. Our hybrid working model, generous benefits including 30 days of annual leave, wellness initiatives, and a commitment to diversity ensure that every Hueligan feels valued and empowered to grow both personally and professionally. Join us in our vibrant office environment, where you can make a meaningful impact on our ambitious omnichannel growth strategy while enjoying unique perks like free nutrition plans and paid volunteering days.
StudySmarter Expert Advice🤫
We think this is how you could land Finance Partner: D2C Growth & Omnichannel Strategy
✨Tip Number 1
Get to know Huel's values inside out! Before you step into that interview, make sure you understand what makes Huel tick. This will help you connect with the team and show them you're not just a fit for the role, but for the culture too.
✨Tip Number 2
Network like a pro! Reach out to current or former Huel employees on LinkedIn. Ask them about their experiences and any tips they might have. This insider knowledge can give you a leg up during your interview.
✨Tip Number 3
Prepare to discuss your analytical skills! Since the role is all about financial performance and marketing spend, be ready to share examples of how you've used data to drive decisions in previous roles. Show us you can think critically and strategically!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Huel family. Let’s get you in the door!
We think you need these skills to ace Finance Partner: D2C Growth & Omnichannel Strategy
Some tips for your application 🫡
Know the Role Inside Out:Before you start writing, make sure you really understand the Finance Partner role and what Huel is all about. Dive into the job description and our values to ensure your application reflects our culture and expectations.
Tailor Your CV and Cover Letter:Don’t just send a generic CV! Highlight your relevant experience in finance and eCommerce, and show how your skills align with the D2C growth and omnichannel strategy. Make it personal and specific to Huel!
Show Off Your Analytical Skills:Since this role is all about being analytically sharp, don’t shy away from showcasing your analytical achievements. Use examples that demonstrate your ability to drive financial performance and support marketing teams effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Huel family!
How to prepare for a job interview at Huel Birmingham
✨Know Your Numbers
As a Finance Business Partner, you'll need to be sharp with financial metrics like LTV, CAC, and ROAS. Brush up on these concepts before your interview, and be ready to discuss how you've used them in past roles to drive business decisions.
✨Showcase Your Business Partnering Skills
Huel is looking for someone who can build strong relationships with trading and marketing teams. Prepare examples of how you've successfully collaborated with non-finance stakeholders in the past, highlighting your communication skills and ability to influence decision-making.
✨Demonstrate Analytical Thinking
Be prepared to discuss how you've approached complex financial modelling and scenario planning. Think of specific instances where your analytical skills led to actionable insights or improved financial performance, and be ready to explain these clearly.
✨Embrace Huel's Culture
Familiarise yourself with Huel's values and culture. During the interview, express how your personal values align with theirs, and share examples of how you thrive in fast-paced environments. Show that you're not just a numbers person, but also a team player who embraces creativity and innovation.
