At a Glance
- Tasks: Lead financial performance for our D2C channel and partner with marketing teams.
- Company: Join Huel, a fast-paced, innovative company focused on growth and creativity.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, wellness perks, and more!
- Other info: Be part of a diverse team that values creativity and teamwork.
- Why this job: Make a real impact in a dynamic environment while driving omnichannel growth.
- Qualifications: Qualified accountant with 5+ years experience and strong analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
Hey! We're Huel, and we're pleased to meet you. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us. We invite you to read the advert below for our new Finance Business Partner (D2C & Omnichannel Marketing) position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role Huel’s D2C channel is critical to our ambitious omnichannel growth plans. We operate across multiple markets with a big focus on driving core markets, scaling emerging opportunities and entering new viable markets. The D2C channel naturally requires a large investment in marketing spend which also plays an important role in supporting growth in our Retail and Amazon channels. As all 3 channels grow, we need to be deliberate and analytical in how we allocate our marketing spend portfolio to support overall business growth across all three channels.
We’re therefore looking for a commercially minded, analytically sharp Finance Business Partner to own both the financial performance of our global D2C channel and partner our marketing teams to drive rigour and accountability around all aspects of omnichannel spend.
- Act as the primary finance lead for the global D2C channel, building strong relationships with trading and marketing teams while providing proactive financial challenge and support to drive sound decision making.
- Monitor and manage key D2C KPIs, ensuring teams stay focused on the right metrics to drive sustainable, profitable growth.
- Understand the interplay between new customer acquisition and repeat purchase, including one-off and subscription, and support trading teams to balance both to maximise channel growth and profitability.
- Own the D2C P&L, driving integrity of channel reporting, ensuring costs are allocated correctly, and delivering clear, timely commentary on performance.
- Lead financial planning, budgeting and forecasting cycles for D2C and marketing spend, ensuring plans are realistic, aligned with Huel’s strategy, and risks and opportunities are managed throughout the year.
- Model growth initiatives and scenario planning for the D2C channel, identifying risks and opportunities outside standard planning cycles and working with trading teams to mitigate or maximise them.
- Own the overarching view of global omnichannel revenue performance and outlook, including a higher-level overview of Retail and Amazon alongside full D2C detail, and act as the primary business contact for global omnichannel marketing spend.
- Advise on allocation and investment decisions to maximise short- and medium-term return on spend, working with marketing and data teams to improve attribution, measure return across channels, and own the digital marketing effectiveness framework with a focus on LTV and CAC.
What we're looking for in you:
- Fully qualified accountant (ACA, ACCA, CIMA or equivalent) with 5+ years’ post-qualified experience and proven business partnering experience.
- Hands-on Ecommerce experience, ideally within FMCG or consumer goods.
- Strong understanding of marketing finance, including LTV, CAC, ROAS and contribution margin frameworks, alongside broader marketing metrics such as awareness, consideration and impressions.
- Confident communicator who can engage, influence and build trust with senior non-finance stakeholders.
- Commercially curious, highly analytical and genuinely interested in understanding the business beyond the numbers.
- Able to build financial models at the right level of complexity, then explain outputs simply, clearly and commercially.
- Calm and effective when juggling competing demands, comfortable with ambiguity, able to set direction independently, and actively curious about how AI is changing finance.
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return?
- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- 30 days annual leave PLUS bank holidays
- Free Huel to keep you going
- 2 weeks a year to work remotely from anywhere!
- Dog friendly
- Paid Volunteering Days
- Free on-site gym with free classes, and we will give you your own nutrition plan
- Free on-site wellness area offering infrared saunas and an ice bath
- Free 1-on-1 therapy provided by Self-Space.
- Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
- Electric Car Scheme with onsite charging
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events to celebrate success - Have you heard about Huelchella?
We are Hueligans. We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life. Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Finance Business Partner (D2C & Omnichannel Marketing) Finance · Global HQ · employer: Huel Birmingham
At Huel, we pride ourselves on being an exceptional employer that fosters a high-performance culture while prioritising employee well-being and growth. Our hybrid working model, generous annual leave, and unique benefits such as free wellness facilities and paid volunteering days create an environment where Hueligans can thrive both personally and professionally. Join us in our Global HQ to be part of a diverse team that values creativity, teamwork, and the pursuit of excellence in the fast-paced world of D2C and omnichannel marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Finance Business Partner (D2C & Omnichannel Marketing) Finance · Global HQ ·
✨Tip Number 1
Network like a pro! Reach out to current Huel employees on LinkedIn or at industry events. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into Huel’s values and recent projects. Show us that you’re not just another candidate; you’re genuinely excited about what we do and how you can contribute.
✨Tip Number 3
Practice your financial modelling skills! Be ready to discuss how you’d approach the D2C P&L and marketing spend. We want to see your analytical side in action, so come prepared with examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Huel family.
We think you need these skills to ace Finance Business Partner (D2C & Omnichannel Marketing) Finance · Global HQ ·
Some tips for your application 🫡
Know the Role Inside Out:Before you start writing, make sure you really understand what the Finance Business Partner role entails. Dive into the job description and highlight key responsibilities and skills that resonate with your experience. This will help you tailor your application to show we’re on the same page!
Show Off Your Numbers Game:Since this role is all about finance, don’t shy away from showcasing your analytical skills. Use specific examples from your past experiences where you’ve successfully managed budgets or improved financial performance. We want to see how you can bring value to our D2C channel!
Be Authentic and Engaging:We love a confident communicator! When writing your application, let your personality shine through. Share stories that reflect your passion for finance and marketing, and how you’ve built relationships with non-finance stakeholders. This will help us see how you’d fit into our Hueligan culture.
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Huel Birmingham
✨Know Your Numbers
As a Finance Business Partner, you'll need to be sharp with financial metrics like LTV, CAC, and ROAS. Brush up on these concepts before your interview, and be ready to discuss how they apply to Huel's D2C strategy.
✨Showcase Your Business Partnering Skills
Huel is looking for someone who can build strong relationships with trading and marketing teams. Prepare examples of how you've successfully collaborated with non-finance stakeholders in the past, highlighting your communication and influencing skills.
✨Demonstrate Analytical Thinking
Be prepared to discuss how you approach financial planning and scenario modelling. Think of specific instances where your analytical skills led to sound decision-making or improved financial outcomes, especially in an eCommerce context.
✨Embrace Huel's Culture
Familiarise yourself with Huel's values and culture. Show enthusiasm for their fast-paced environment and be ready to share how your personal values align with theirs. This will help you stand out as a candidate who truly fits the Hueligan spirit!
