Brand Content Manager Brand & Product Marketing · Global HQ · in Cardiff

Hey! We're Huel, and we're pleased to meet you. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

This role is part of Huel's Brand team, shaping how we show up in culture and across social for a global audience. While you'll play a key role in strengthening our presence in the UK, one of the biggest opportunities in this role is accelerating our growth across US social channels, helping us create content that resonates with new audiences while staying true to the Huel brand.

Sitting at the intersection of brand, content and community, you'll own the strategy behind our organic social channels, setting the standards for what great looks like and driving meaningful growth. Working closely with Brand Experience & Community, Creative & Performance, and Production, you'll turn insights into content that captures attention, builds community and grows our brand globally. It's a role for someone who can connect strategy to execution, understands how audiences differ across markets, and knows how to adapt content without losing the essence of the brand.

Here's a glimpse of what you'll be involved in:

• Be the driving force behind Huel's organic social presence, owning the strategy and editorial direction across channels, with a clear remit to grow impressions, reach new audiences, and support our continued growth in both the UK and US.
• Own Huel's brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format, while adapting content to resonate with local audiences where it matters most.
• Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI-generated messaging foundations, and pulling channel-ready copy. You’re the final call on what actually gets posted.
• Build and lead our three content tracks: reactive (24–48hr cultural moments), episodic (recurring series with a committed cadence), and campaign-led (quarterly campaigns translated into organic), creating content that feels culturally relevant across our key markets.
• Make nutrition a genuine content pillar: not a caveat or small print. Translate Huel’s science and product truth into stories, formats, and series people actually want to engage with and share.
• Lead the social team: our Social Media Lead reports into you, owning execution, scheduling, and day‑to‑day reporting.
• Treat community as the engine, not a channel: be in the comments, activate UGC weekly, build recurring formats with our creator network, and partner closely with our Brand Experience & Community team to turn customer signals into content that resonates with audiences across the UK, US and beyond.

What we're looking for in you:

• 5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram.
• Exceptional copywriter. Whether it's a caption, script, hook or manifesto, you know how to craft words that stop the scroll and build a distinctive brand voice.
• Experience creating content for multiple markets, with a strong understanding of what resonates with US audiences.
• Culturally wired. You know what’s trending before it peaks.
• AI-native, not AI-curious. You’re already using AI tools daily to move faster, write sharper and ship more.
• Hunts growth audiences. You identify where Huel has the most to gain and build content that earns attention.
• Proven organic growth. You can point to real numbers, impressions, reach, engagement, from a brand you’ve helped grow.
• Food, lifestyle or wellness DTC experience preferred. Consumer brand experience is essential.
• Copy across channels, OOH, social, email, packaging, web. Comfortable across formats, not just captions.

And as always, we’re on the lookout for new Hueligans who love a fast‑paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return? We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world‑class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home. 30 days annual leave plus