At a Glance
- Tasks: Lead Amazon Ads strategy and execution for Huel's global channels.
- Company: Join Huel, a fast-paced company focused on innovation and teamwork.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, and wellness perks.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make a real impact in a dynamic environment while pushing creative boundaries.
- Qualifications: 3+ years of Amazon Ads experience and a data-driven mindset.
The predicted salary is between 40500 - 49500 £ per year.
Hey! We're Huel, and we're pleased to meet you. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us. We invite you to read the advert below for our new Amazon Ads Lead position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role
Huel is building a world-class internal Amazon capability, and this role sits at the engine of it. As Amazon Advertising Lead, you'll own the day-to-day execution and strategic development of paid media across Amazon UK and US, working alongside our Head of Marketplace and growth teams.
- Own the execution and optimisation of Sponsored Products, Sponsored Brands (including Video) and Sponsored Display campaigns across Huel’s global Amazon channels.
- Manage the full keyword lifecycle, from harvest to isolation, using a systematic and data-driven approach.
- Apply best-practice targeting strategies, knowing when to negative, isolate or cluster keywords to maximise performance.
- Deploy Sponsored Brand campaigns alongside Sponsored Products, understanding when they drive incremental value.
- Support the delivery of full-funnel Amazon advertising strategies, including DSP and Sponsored TV (STV).
- Utilise AMC audiences, placement modifiers and reporting tools to maximise visibility, conversion and campaign efficiency.
- Build and optimise campaign structures, including single-keyword campaigns for priority terms and scalable long-tail coverage.
- Manage campaigns within agreed ROAS guardrails, continuously optimising performance across branded, competitor and category activity.
- Contribute to seasonal campaigns and promotional planning, including Prime Day, Spring Sale and BFCM, supporting budget allocation and wider business objectives.
- Optimise advertising performance through third-party management platforms such as Pacvue or Perpetua.
What we're looking for in you
- 3+ years of hands-on Amazon Sponsored Ads experience at meaningful scale (£5m+)
- A systematic approach to keyword management: you can describe a harvest-to-isolation workflow and explain your decision-making at every step
- Strong grasp of target segregation - negative targeting, keyword isolation, campaign clustering - and a clear point of view on when each approach applies
- Demonstrable experience with DSP and STV, with a view on where they add value in the funnel and where they don't
- Experience utilizing ad management platforms such as Pacvue or Perpetua
- Familiarity with AMC reporting and tools like Intentwise. Knowledge of SQL is a plus.
- Wider paid media experience: Google Ads, Meta or retail media - particularly if you understand cross-channel halo impact, and how Amazon advertising interacts with other channels
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return?
- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- 30 days annual leave PLUS bank holidays
- Free Huel to keep you going
- 2 weeks a year to work remotely from anywhere!
- Dog friendly
- Paid Volunteering Days
- Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan!
- Free 1-on-1 therapy provided by Self Space.
- Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
- Electric Car Scheme with onsite charging when you visit HQ
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events to celebrate success - Have you heard about Huelchella?
We are Hueligans
We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.
Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
We don’t just welcome diversity of thought... we go looking for it!
Amazon Ads Lead Creative & Influencer Marketing · London · employer: Huel Birmingham
At Huel, we pride ourselves on being an exceptional employer that champions high performance and creativity in a fast-paced environment. Our Finance Business Partner role offers not only competitive benefits like hybrid working, generous annual leave, and wellness initiatives, but also a vibrant work culture that values diversity and personal growth. Join us to make a meaningful impact in the retail sector while enjoying unique perks such as free nutrition plans and opportunities for remote work.
StudySmarter Expert Advice🤫
We think this is how you could land Amazon Ads Lead Creative & Influencer Marketing · London ·
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Huel Birmingham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Huel Birmingham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Huel Birmingham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Huel Birmingham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Amazon Ads Lead Creative & Influencer Marketing · London ·
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Huel Birmingham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Huel Birmingham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Huel Birmingham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Huel Birmingham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Huel Birmingham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Huel Birmingham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
