Associate PR Director in London

As a PR Associate Director, you will play a key leadership role in shaping and delivering strategic, creative PR campaigns for a portfolio of standout food, drink and travel brands. Working closely with Account Directors and senior leadership, you'll help set the direction for accounts, nurture strong client relationships, and ensure consistently excellent delivery across earned media influencer campaigns as well as new business pitches.

This role is ideal for a senior PR professional who is strategically minded, creatively driven, and ready to take the next step in their leadership journey. You'll balance hands‐on campaign delivery with team mentorship, client counsel and commercial responsibility, thriving in a fast‐paced, ideas‐led agency environment.

Support and shape client strategy: You'll work closely with our creative and strategy teams to ensure new business is driven through the business in the right direction. You'll also contribute to the development and execution of smart, insight‐led PR strategies that build brand reputation and deliver measurable impact across food, drink and travel clients.

Be a trusted client partner: Build strong day‐to‐day relationships with clients, offering clear counsel, creative thinking and confident communication, while supporting senior stakeholders on larger accounts.

Champion creativity: Lead the development and delivery of compelling stories, activations, partnerships and launches, working collaboratively from idea generation through to execution.

Lead and develop teams: Line manage and mentor account managers and executives, ensuring strong performance, clear progression, and a positive, motivated team culture.

Support new business growth: Identify organic growth opportunities within existing accounts and actively contribute to pitches, proposals and credentials for new business.

Ensure delivery excellence: Oversee campaign delivery, timelines and budgets, ensuring work is consistently on brief, on brand and on budget.

What you need to have:

• Strong agency experience: At least 10+ years' PR experience, ideally within an agency environment, with a strong focus on food, drink, hospitality and/or travel brands.
• New business focus: Experience in driving forward new business across food, drink and travel. Leading pitches from start to finish.
• Strategic thinking: Proven ability to translate client objectives into effective PR strategies and campaigns.
• Media expertise: Established relationships with key journalists and influencers across food, drink, travel, lifestyle and consumer media.
• Creative mindset: A passion for storytelling, brand‐building and developing ideas that cut through culturally and commercially.
• Commercial awareness: Experience supporting budget and forecast management, team planning and resourcing and identifying opportunities for organic growth.
• Excellent communication skills: Outstanding writing, presentation and client‐facing abilities.
• People leadership: Experience line‐managing and developing junior team members (SAM – AE) in a supportive, collaborative way.
• Proactive and solutions‐focused: A self‐starter who brings energy, fresh ideas and a calm, problem‐solving approach.
• Team player: A collaborative attitude with a willingness to get stuck in and contribute to a positive agency culture.

What we offer in return:

We'll equip you with the tech you need to succeed and a competitive salary. After your probation, you will also enjoy Vitality membership and EAP, and we are enrolled with the Cycle to Work scheme. Our office is based in Holborn, and we operate a 2 day a week WFH policy. We believe in face‐time with our clients, so travel is often an exciting part of the job, and we have offices in NYC & LDN.

Generous holiday: Statutory holidays are great, but we also close the office over the New Year period, give you your birthday as an extra holiday day, and increase your extra holidays based on length of service.

Team culture: Did you know we have a bar in our office? Monthly Thirsty Thursdays happen during our company meetings, and we have dedicated DEI, B Corp, and social committees.