Marketing Manager in London

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek’s Top 100 Global Most Loved Workplaces. We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

Your Role

We’re looking for a Marketing Manager to plan and maintain our annual marketing calendar and execute campaigns that drive adoption of the Hudl Pro Suite across elite football teams worldwide. You’ll focus on embedding our products into the day‑to‑day workflows of elite clubs—spanning player recruitment, match analysis, opposition scouting and human performance.

As a Marketing Manager at Hudl, you’ll:

• Lead global campaigns. Create retention and acquisition plans that can be adopted by team members worldwide. You’ll work closely with the Marketing Director to define clear goals and KPIs, ensuring our customers are onboarded, engaged and retained year over year.
• Collaborate across disciplines. Partnering with stakeholders in Product, Customer Success, Sales and Support to align our go‑to‑market process. By diving deep into customer research and product metrics, you’ll uncover insights from the front lines to improve the customer journey.
• Coach and empower. Manage a small team of marketers, providing coaching and feedback during campaign development. You’ll help prioritise initiatives based on company goals and ensure the team is maximising both time and budget ROI.
• Stay industry-focused. Maintain technical proficiency in Pro Suite and stay on top of industry trends to help our team improve its craft. You’ll understand how elite football organisations operate and how decisions are made across technical and recruitment functions.

Must‑Haves

• Football industry expert. Strong understanding of elite football environments and how clubs operate across recruitment, analysis and performance.
• Strategic marketer. 5–7 years of experience planning and executing retention‑focused campaigns and can use data to define KPIs and evaluate performance.
• Collaborative leader. Comfortable working cross‑functionally and have a proven track record of coaching junior team members or managing complex projects.
• Customer‑centric communicator. Can turn customer insights into practical marketing actions and speak the language of our users fluently.

Nice‑to‑Haves

• SaaS or sports tech background. You’ve worked in a fast‑paced environment, ideally promoting integrated product suites rather than single products.
• Lifecycle marketing experience. You’re familiar with using product usage data and customer engagement metrics to drive lifecycle strategies.
• Global mindset. You’ve worked with diverse teams and understand the nuances of marketing to different global football regions.

Our Role

• Champion work‑life harmony. We’ll give you the flexibility you need in your work life (e.g., flexible vacation time above any required statutory leave, company‑wide holidays and timeout (meeting‑free) days, remote work options and more) so you can enjoy your personal life too.
• Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you’ll own your work and have the agency to try new ideas.
• Encourage career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
• Provide an environment to help you succeed. We’ve invested in our offices, designing incredible spaces with our employees in mind. But whether you’re at the office or working remotely, we’ll provide you the tech you need to do your best work.
• Support your wellbeing. Depending on location, we offer medical and retirement benefits for employees—but no matter where you’re located, we have resources like our Employee Assistance Program and employee resource groups to support your mental health.

Compensation

The base salary range for this role is displayed below— starting salaries will typically fall near the middle of this range. Our compensation decisions are based on an individual's experience, skills and education in line with our internal pay equity practices. This role will also be eligible for a long‑term incentive (LTI) award.

Inclusion at Hudl

Hudl is an equal opportunity employer. Through our actions, behaviours and attitude, we’ll create an environment where everyone, no matter their differences, feels like they belong. We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities. But we recognise there’s ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports.

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.