At a Glance
- Tasks: Lead audience growth strategies and create impactful marketing campaigns.
- Company: Join a vibrant team in London's West End, focused on entertainment.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced role with a focus on collaboration and innovation.
- Why this job: Shape brand narratives and connect with diverse audiences in exciting ways.
- Qualifications: Senior marketing experience with a passion for data-driven audience engagement.
The predicted salary is between 60000 - 80000 € per year.
The Head of Audience Development is the champion for long‑term audience growth, segment expansion, and brand resonance. A newly created marketing role within a group of entertainment venues, you will be joining a vibrant team culture at the heart of London’s West End. This role blends data‑driven insight, audience research, and creative influence to ensure every production and platform experience reaches the right people in the most meaningful ways.
Acting as both strategist and relationship builder, the Head of Audience Development uncovers emerging audience behaviours, identifies new growth opportunities, and shapes the brand narrative to deepen engagement across all customer touchpoints. The role drives forward a holistic, audience‑centred approach, ensuring marketing strategies, creative execution, content, and customer journeys all support sustainable expansion and increased revenue.
A pivotal connector across the marketing ecosystem: influencing campaign strategies, collaborating with CRM and performance specialists, informing content and brand decisions, and maintaining and developing strong relationships with producers and promoters. Through evidence‑led storytelling and continuous insight, this role ensures the organisation remains culturally relevant, commercially ambitious, and deeply connected to the evolving needs of both existing and future audiences.
What will you be doing?
- Lead the organisation’s long-term audience development strategy, using insights, research, and data to identify, attract and retain high-value and high-potential segments; ensure messaging, creative and positioning are rooted in evidence and support long-term loyalty.
- Partner with the Head of Performance Marketing and Marketing Director to shape the growth strategy; inform budget allocation by show/audience/platform based on commercial priorities and forecasts.
- Support the Marketing Director in setting the overarching marketing vision, strategy and priorities, aligned to organisational and commercial goals.
- Brand engagement - Audience engagement, acquisition & conversion, creative campaigns, brand amplification & commercial/partnership marketing.
- Champion an insight-first approach across the marketing team, ensuring strategic decisions are grounded in evidence, behavioural understanding, and opportunities for growth.
- Advance the brand narrative, ensuring it remains resonant, inclusive, and compelling for new and returning audiences across every channel and touchpoint.
- Act as a trusted client-facing representative, building strong strategic relationships with producers and promoters; provide evidence-based recommendations that influence show positioning, targeting and creative strategy.
- Lead management and performance review of external design and CRM agencies, setting clear briefs, standards, and measurement expectations.
- Oversee organic audience strategies, working closely with CRM to design journeys that nurture engagement, deepen loyalty and increase lifetime value.
- Provide cross-team insight leadership, enabling SMMs and CRM to activate opportunities within campaigns; align daily with the Head of Performance Marketing on priorities and performance.
- Shape and advise on campaign strategy through segment intelligence, behavioural trends and growth recommendations that influence planning, messaging, and channel mix.
- Champion accessibility and inclusivity, advising the Digital Platforms Manager to ensure digital experiences meet the needs of emerging and priority audiences.
What we’d like you to bring:
- Senior level marketer with previous experience in an audience growth role and strong knowledge of data-led strategies.
- An interest in the arts and live experience, with a passion for building fandoms.
- A skilled storyteller with a knack for getting to the root of what audiences want to be told.
- Curious and exploratory mindset, constantly seeking new patterns, behaviours, and opportunities.
- Research‑led and analytical, able to simplify complex datasets into stories that inspire action.
- Deeply collaborative, building trust and influence across teams and with external partners.
- Thrives in a fast-paced environment and is passionate about delivering exceptional marketing campaigns.
- Commercially aware, ensuring recommendations support revenue, and long‑term growth.
If this sounds like an energising move for you to apply your audience growth skills to, then we’d love to hear from you.
Head of Audience Development (Brand / Growth Lead) in London employer: Huddle
Join a dynamic team at the heart of London’s West End, where creativity meets data-driven strategy in a vibrant work culture. As an employer, we prioritise employee growth and development, offering unique opportunities to shape audience engagement in the arts and entertainment sector. With a commitment to inclusivity and collaboration, we ensure that every team member plays a pivotal role in driving our brand narrative and connecting with diverse audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Audience Development (Brand / Growth Lead) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past work and achievements. This is your chance to showcase your storytelling abilities and data-driven insights in a way that grabs attention.
✨Tip Number 3
Prepare for interviews by researching the company and its audience. Understand their brand narrative and think about how you can contribute to their growth strategy. Bring fresh ideas to the table that align with their goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our vibrant team culture. Let’s make it happen!
We think you need these skills to ace Head of Audience Development (Brand / Growth Lead) in London
Some tips for your application 🫡
Show Your Passion for Audience Growth:Make sure to highlight your experience in audience development and your passion for the arts. We want to see how you've successfully attracted and retained audiences in the past, so share those stories!
Be Data-Driven:Since this role is all about blending data with creativity, don’t shy away from showcasing your analytical skills. We love candidates who can turn complex data into compelling narratives that drive action.
Tailor Your Application:Take the time to customise your CV and cover letter for this specific role. We’re looking for someone who understands our brand and can resonate with our audience, so make it clear why you’re a perfect fit!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Huddle
✨Know Your Audience
Before the interview, dive deep into understanding the audience of the company. Research their demographics, preferences, and behaviours. This will help you demonstrate your knowledge of audience development and show how you can apply data-driven insights to attract and retain high-value segments.
✨Showcase Your Storytelling Skills
Prepare to share examples of how you've used storytelling to engage audiences in previous roles. Think about specific campaigns where your narrative shaped the brand's message. This will highlight your ability to connect with audiences and influence their engagement.
✨Collaborate and Connect
Emphasise your collaborative nature during the interview. Be ready to discuss how you've built strong relationships with cross-functional teams and external partners. Share instances where your teamwork led to successful marketing strategies or campaigns, showcasing your role as a connector within the marketing ecosystem.
✨Be Data-Driven
Prepare to discuss how you've used data and insights to inform your marketing strategies. Bring examples of how you've simplified complex datasets into actionable recommendations. This will demonstrate your analytical skills and your commitment to an insight-first approach in audience development.
