Head of Social Media Content (maternity cover), travel & transport

An opportunity for an experienced social media lead to join a national travel & transport brand to head up their strategy for content with a focus on community-oriented and purpose-led stories and campaigns. Joining a multi award-winning team that is well-recognised across the business for producing stand-out social & integrated campaigns, there will be a combination of ‘business as usual’ content generation and a significant large-scale integrated campaign to deliver.

The purpose of the role is to promote positive brand sentiment on social media, using informed judgement on what will engage customers.

The opportunity

• Lead the social content strategy for a well-known travel brand, managing a small team of three people across social media and their customer accessibility service.
• This role will have responsibility for driving social media creative content forward within the business, developing and delivering social media content across business as usual content and integrated campaigns.
• Ultimate responsibility for all social media content on organic channels, ensuring that all messages are on brand and delivering on strategy.
• Support the team in spotting reactive opportunities to generate positive social media sentiment, and where possible positive media coverage.
• Ensure the social media content strategy evolves according to the needs of the business and the changing behaviours of customers on social media.
• Lead accessibility on social media, with the support of two execs, continuing to champion the importance of this and leading the industry in this area.
• Manage the external social media agency and support the consumer PR agency.

This is a maternity cover contract for 9-12 months.

The role

• Creating the social media content strategy, driving forward integrated (PR & Social) campaigns, working closely with the Head of Social Media Customer Service.
• Managing the Social Media Content Executive, developing and mentoring them effectively.
• Developing and driving social media campaigns, creating and owning the content calendar.
• Producing engaging social content across multiple platforms, including copywriting, sourcing relevant assets and creating original content.
• Strategic proposal writing and briefing their integrated agency.
• Ongoing analysis to produce detailed monthly content performance reports and post-campaign reports primarily using Pulsar and Google Analytics.
• Spotting opportunities to generate positive social media coverage and managing social media at events and initiatives.

About you

• You’ll need to be well versed on all social media platforms, as the go-to expert in this area - a thorough understanding of the Social Media landscape and cultural trends is essential.
• At least five years B2C social media experience, either agency side, managing social media campaigns; alternatively, in-house experience running regular social media campaigns managing an external agency.
• Previous experience of creative ideation for consumer focused social / integrated campaigns.
• Ideally a creative skillset in either copywriting, photography or videography.
• A deep understanding of all social media tools and a proficient user of Google Analytics with the ability to produce detailed analytical reports.
• Level headed and down to earth personality with a people-oriented approach to getting things done.
• You will be self-motivated and a creative, strategic thinker, with a passion for communicating and collaborating with others.

If this sounds like an opportunity for you, and you have the experience required to lead the social content strategy for a high profile brand, then please apply by sharing your CV through the application link.