Head of Consumer and Trade Marketing in London
Head of Consumer and Trade Marketing

Head of Consumer and Trade Marketing in London

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead innovative marketing strategies and engage consumers across multiple channels.
  • Company: Join Huda Beauty, a fast-growing brand redefining the beauty industry.
  • Benefits: Enjoy premium medical coverage, hybrid work, and monthly self-love days.
  • Why this job: Make a real impact in a creative environment focused on kindness and excellence.
  • Qualifications: 8-12 years in marketing with a passion for consumer engagement and media strategy.
  • Other info: Be part of a diverse team committed to inclusivity and personal growth.

The predicted salary is between 36000 - 60000 £ per year.

At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, allowing us to approach things differently to create products, content, and a community like no other. Our focus on business excellence and unwavering passion for kindness remains at the core of Huda Beauty.

The Head of Consumer & Trade Marketing will oversee three core functions: Trade Marketing, Paid Media, and Consumer Engagement. This role requires deep expertise in media planning, consumer engagement, and creative campaign leadership to deliver data-driven marketing initiatives across digital, social, retail, and experiential channels. The position requires a balance of strategic vision, creative oversight, and strong project management skills to ensure all campaigns are innovative, locally relevant, and executed to the highest brand standards.

Responsibilities:
  • Strategic Leadership & Management: Develop and execute the Trade and Paid Media strategy to deliver best-in-class consumer engagement, media excellence, and impactful trade marketing. Oversee marketing calendars and projects, ensuring alignment with global and regional business priorities. Own and manage budgets and resources effectively to drive efficiency and deliver measurable, high-quality outcomes. Provide strategic direction, set clear milestones, and foster transparent communication with internal stakeholders and global partners.
  • Consumer Engagement & Media Excellence: Lead end-to-end media strategy and campaign execution, ensuring targeted, efficient, and seamless delivery across traditional, digital, and social channels. Leverage insights, analytics, and consumer behaviour by market to optimise marketing effectiveness, consumer recruitment, and ROI. Continuously identify and leverage relevant user-generated content (UGC) for key European markets to amplify paid media performance.
  • Creative & Content Oversight: Lead the Trade Marketing team and partner with Design to deliver compelling omni-channel content for retailer websites, CRM, social, and in-store activations. Ensure all content and campaigns reflect brand identity, global guidelines, and local consumer needs.
  • General Leadership Responsibilities: Nurture, mentor, and inspire a high-performing marketing team, developing their expertise in consumer engagement and media. Champion a culture of creativity, collaboration, innovation, and results. Ensure marketing operations, workflows, and deliverables run smoothly and efficiently. Support broader company objectives and initiatives, acting as a key ambassador of the brand.
  • Cross-Functional Collaboration: Work closely with Commercial, VM, PR, and Education to align strategies and maximise campaign impact. Build and nurture strong connections with Global Marketing teams to ensure regional needs are incorporated into global initiatives and deliverables.
Qualifications:
  • 8-12 years of experience in marketing, with a strong focus on consumer engagement, brand building/acceleration, and media strategy (beauty, fashion, or lifestyle industries preferred).
  • Proven track record of leading cross-channel campaigns that drive measurable consumer and business impact.
  • Expertise in media planning and buying across traditional and digital ecosystems, and strong knowledge of consumer engagement principles.
  • Strong understanding and experience in adapting assets for regional markets.
  • Excellent leadership skills with the ability to inspire and develop high-performing teams.
  • Analytical mindset with the ability to interpret insights and translate them into actionable strategies.
  • Collaborative, empathetic, and passionate leader with excellent communication and presentation skills.
  • Resourceful, proactive, and highly dedicated, with a strong sense of ownership and energy.
  • Thrives in a fast-paced environment and is comfortable working with ambiguity and change.
Benefits:
  • Monthly "Self-Love Day" - at company discretion
  • Premium Medical & Dental coverage for employee plus dependents
  • Monthly coaching sessions with our in-house Success Coach
  • Employee discounts on all Huda Beauty products
  • Hybrid working schedules (home and office)
  • Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.

Head of Consumer and Trade Marketing in London employer: Huda Beauty

Huda Beauty is an exceptional employer that champions creativity, collaboration, and personal growth within a vibrant and inclusive work culture. With unique benefits like a monthly 'Self-Love Day', premium medical coverage, and hybrid working options, employees are empowered to thrive both personally and professionally. The Head of Consumer and Trade Marketing role offers the opportunity to lead innovative marketing strategies in one of the world's fastest-growing beauty brands, making a meaningful impact in a dynamic industry.
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Contact Detail:

Huda Beauty Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Consumer and Trade Marketing in London

✨Tip Number 1

Network like a pro! Reach out to people in the beauty industry, especially those connected to Huda Beauty. A friendly chat can open doors and give you insights that might just land you an interview.

✨Tip Number 2

Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your past campaigns or projects. Make sure they see how you can bring innovative ideas to the table.

✨Tip Number 3

Be ready to discuss data! Since this role is all about consumer engagement and media strategy, brush up on how you've used analytics to drive marketing success in your previous roles.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Huda Beauty family.

We think you need these skills to ace Head of Consumer and Trade Marketing in London

Media Planning
Consumer Engagement
Creative Campaign Leadership
Project Management
Budget Management
Data Analysis
Cross-Channel Campaign Execution
Analytical Mindset
Leadership Skills
Collaboration
Communication Skills
Adaptability
Brand Building
User-Generated Content (UGC) Utilisation
Strategic Vision

Some tips for your application 🫡

Show Your Passion: When writing your application, let your passion for the beauty industry shine through! We want to see how your values align with ours at Huda Beauty, so don’t hold back on sharing what excites you about this role.

Tailor Your Experience: Make sure to highlight your relevant experience in consumer engagement and media strategy. We’re looking for someone who can lead innovative campaigns, so be specific about your achievements and how they relate to the responsibilities outlined in the job description.

Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your qualifications. Use bullet points if it helps to make your key skills stand out!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Huda Beauty!

How to prepare for a job interview at Huda Beauty

✨Know Your Brand Inside Out

Before the interview, dive deep into Huda Beauty's mission, values, and recent campaigns. Understanding their approach to democratising beauty will help you align your answers with their vision and demonstrate your genuine interest in the brand.

✨Showcase Your Strategic Mindset

Prepare to discuss specific examples of how you've developed and executed successful marketing strategies in the past. Highlight your experience in media planning and consumer engagement, and be ready to explain how you can apply these skills to enhance Huda Beauty's initiatives.

✨Bring Data to the Table

Since the role requires a data-driven approach, come prepared with metrics and results from your previous campaigns. Discuss how you've used analytics to optimise marketing effectiveness and drive ROI, as this will resonate well with their focus on measurable outcomes.

✨Emphasise Collaboration and Leadership

Huda Beauty values teamwork and mentorship, so be ready to share your experiences in leading cross-functional teams. Talk about how you've nurtured talent and fostered a culture of creativity and collaboration, which is crucial for the Head of Consumer and Trade Marketing role.

Head of Consumer and Trade Marketing in London
Huda Beauty
Location: London

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