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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and engage consumers across multiple channels.
- Company: Join Huda Beauty, a fast-growing brand focused on empowering beauty for all.
- Benefits: Enjoy premium medical coverage, hybrid work, and monthly self-love days.
- Why this job: Make a real impact in the beauty industry while leading a passionate team.
- Qualifications: 8-12 years in marketing with expertise in consumer engagement and media strategy.
- Other info: Be part of a diverse team committed to creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Overview
At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, allowing us to approach things differently to create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary
The Head of Consumer & Trade Marketing will oversee three core functions: Trade Marketing, Paid Media, and Consumer Engagement. This role requires deep expertise in media planning, consumer engagement, and creative campaign leadership to deliver data-driven marketing initiatives across digital, social, retail, and experiential channels. The position requires a balance of strategic vision, creative oversight, and strong project management skills to ensure all campaigns are innovative, locally relevant, and executed to the highest brand standards.
Responsibilities
- Strategic Leadership & Management: Develop and execute the Trade and Paid Media strategy to deliver best-in-class consumer engagement, media excellence, and impactful trade marketing. Oversee marketing calendars and projects, ensuring alignment with global and regional business priorities. Own and manage budgets and resources effectively to drive efficiency and deliver measurable, high-quality outcomes. Provide strategic direction, set clear milestones, and foster transparent communication with internal stakeholders and global partners.
- Consumer Engagement & Media Excellence: Lead end-to-end media strategy and campaign execution, ensuring targeted, efficient, and seamless delivery across traditional, digital, and social channels. Leverage insights, analytics, and consumer behaviour by market to optimise marketing effectiveness, consumer recruitment, and ROI. Continuously identify and leverage relevant user-generated content (UGC) for key European markets to amplify paid media performance.
- Creative & Content Oversight: Lead the Trade Marketing team and partner with Design to deliver compelling omni-channel content for retailer websites, CRM, social, and in-store activations. Ensure all content and campaigns reflect brand identity, global guidelines, and local consumer needs.
- General Leadership Responsibilities: Nurture, mentor, and inspire a high-performing marketing team, developing their expertise in consumer engagement and media. Champion a culture of creativity, collaboration, innovation, and results. Ensure marketing operations, workflows, and deliverables run smoothly and efficiently. Support broader company objectives and initiatives, acting as a key ambassador of the brand.
- Cross-Functional Collaboration: Work closely with Commercial, VM, PR, and Education to align strategies and maximise campaign impact. Build and nurture strong connections with Global Marketing teams to ensure regional needs are incorporated into global initiatives and deliverables.
Qualifications
- 8-12 years of experience in marketing, with a strong focus on consumer engagement, brand building/acceleration, and media strategy (beauty, fashion, or lifestyle industries preferred).
- Proven track record of leading cross-channel campaigns that drive measurable consumer and business impact.
- Expertise in media planning and buying across traditional and digital ecosystems, and strong knowledge of consumer engagement principles.
- Strong understanding and experience in adapting assets for regional markets.
- Excellent leadership skills with the ability to inspire and develop high-performing teams.
- Analytical mindset with the ability to interpret insights and translate them into actionable strategies.
- Collaborative, empathetic, and passionate leader with excellent communication and presentation skills.
- Resourceful, proactive, and highly dedicated, with a strong sense of ownership and energy.
- Thrives in a fast-paced environment and is comfortable working with ambiguity and change.
Benefits
- Monthly "Self-Love Day" - at company discretion
- Premium Medical & Dental coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Hybrid working schedules (home and office)
- Quarterly product gifting
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
Head of Consumer and Trade Marketing employer: Huda Beauty
Contact Detail:
Huda Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer and Trade Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those connected to Huda Beauty. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, think outside the box. Use visuals or even a mini portfolio to showcase your past campaigns and how they align with Huda's vision.
✨Tip Number 3
Be prepared for the unexpected! Interviews can throw curveballs, so brush up on your media strategy and consumer engagement knowledge. Be ready to discuss how you’d tackle real-world challenges in the beauty market.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Huda Beauty family. Don’t miss out!
We think you need these skills to ace Head of Consumer and Trade Marketing
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for the beauty industry shine through! We want to see how your values align with ours at Huda Beauty, so don’t hold back on sharing what excites you about this role.
Tailor Your Experience: Make sure to highlight your relevant experience in consumer engagement and media strategy. We’re looking for someone who can lead innovative campaigns, so be specific about your past successes and how they relate to the job.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary to make your achievements stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Huda Beauty
✨Know Your Stuff
Before the interview, dive deep into Huda Beauty's brand values and recent campaigns. Familiarise yourself with their approach to consumer engagement and media strategy. This will not only show your genuine interest but also help you align your experience with their vision.
✨Showcase Your Creativity
As the Head of Consumer and Trade Marketing, creativity is key! Prepare examples of past campaigns you've led that demonstrate innovative thinking and successful outcomes. Be ready to discuss how you can bring fresh ideas to Huda Beauty’s marketing strategies.
✨Data-Driven Mindset
Huda Beauty values data-driven decisions. Brush up on your analytical skills and be prepared to discuss how you've used insights and analytics to optimise marketing effectiveness in previous roles. Highlight specific metrics or results to back up your claims.
✨Emphasise Collaboration
This role requires strong cross-functional collaboration. Think of examples where you've successfully worked with different teams to achieve a common goal. Show how you can foster relationships and communicate effectively with various stakeholders at Huda Beauty.
