Product Marketing Manager, Gaming Mobile/Apps -Global entertainment brand

Huckleberry are partnering exclusively with The Pokémon Company International to find two Product Marketing Managers with extensive experience (5-6 years) of mobile gaming apps to work on some exciting upcoming projects for the EMEA region.

The Product Marketing Managers will have specific responsibility for management of strategy, execution, project management, creative, advertising, analysis and post mortem.

*These are initial 9 month contracts starting February 2025.

Key Responsibilities

• Driving the development of strategic marketing plans for mobile apps and event projects working closely with cross-functional teams across EMEA, US and Japan to align on messaging, goals, and objectives, then work with those teams to develop engaging outbound marketing campaigns aligned to those objectives.
• Partner deeply with internal/external teams to gain an in-depth understanding of key product features, promotions, and target performance metrics. Communicate this information to internal teams and serve as a product champion within Marketing.
• Lead the development of comprehensive marketing plans for product launches and ongoing support of new feature rollouts and seasonal events
• Establish best practice for marketing campaign planning, change management, and dashboard reporting.
• Measure and optimize campaign results and provide key insights to Marketing and Product Development teams.

Analysis & Reporting

• Take ownership and responsible for data collection, analysis, and reporting.
• Track and interpret product and marketing analytics to suggest improvements or revised marketing strategies.
• Create and deliver presentations incorporating project data and KPI’s as required by the business and present to directors, VP and partners.
• Identify, investigate, understand and explain trends found in reporting and report back to business.

Advertising

• Lead and develop advertising campaigns that support product objectives.
• Assess the product needs, provide direction to external agencies, develop, and gain approval for the appropriate advertising support, execute the campaigns, and then assess the results in order to evolve future campaigns.
• Drive the development and execution of UA media plans across all digital channels.
• Oversee the implementation, optimization and performance of media campaigns and give strategic feedback on the campaigns to internal and external teams.
• Work with media agencies to analyse the effectiveness of media campaigns to better optimize spend and performance, draw insights and make data-driven decisions that support marketing goals.
• Provide updates on various media topics, stay on top of cultural moments, social media and tech trends – offering a strategic level of thinking with key stakeholders.
• Be responsible to build, guide and track the marketing budget. Conduct return on investment analyses on all campaigns and apply takeaways to future campaigns.

Creative

• Lead, conceptualize and develop fun, compelling, and effective global advertising campaigns to be used for out-of-home (OOH) and events.
• Manage relationships with our agencies to ensure the brands creative vision is delivered in support of their specific product and general marketing needs.
• Oversee the development and approval of the idea with internal stakeholders and partners.
• Manage the creative development process from product brief through from ideation to delivery.
• Analyze the success of the creative against key performance indicators determined by the organization.

Skills and Experience

• Extensive experience of mobile game product marketing experience in Europe
• Extensive knowledge of digital and mobile industries, and interest in other marketing and business development fields.
• Leadership skills.
• Excellent oral and written communication skills and ability to interact well with a variety of work groups, and partners from different cultural backgrounds.
• Entrepreneurial spirit with a positive, can-do attitude.
• Excellent analytical skills and the ability to think strategically and creatively.
• Proficient in Microsoft Word, Outlook, Excel, and PowerPoint.
• This is a hybrid role with 3 days in the Chiswick Park office.

If this opportunity is for you, then please apply using LinkedIn & I look forward to considering your application.