At a Glance
- Tasks: Lead growth strategies for AI Engines and optimise AEO across international markets.
- Company: Join HubSpot, a dynamic AI-powered customer platform with a bold culture.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and personal development.
- Why this job: Make an impact in global marketing while working with cutting-edge AI technologies.
- Qualifications: 5+ years in SEO & Growth Marketing, fluent in English and another core language.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for an experienced marketer to join HubSpot’s Global Growth Marketing team as a Senior AEO Strategist. In this role, you will be responsible for developing and implementing growth strategies for AI Engines, making strategic decisions that enhance HubSpot visibility and ultimately drive down-funnel conversions. Your objective will be to ensure the effective discovery and strategic positioning of HubSpot’s solutions for businesses worldwide when engaging with AI Engines.
As a key member of the International Growth team, you will lead and refine AEO optimization strategies across our core international markets in EMEA and Latin America. You will collaborate with cross-functional teams, including technical AI specialists, content strategists and regional marketers, to architect strategies that align cultural nuances, local market dynamics, and emerging AI platform behaviors.
Reporting directly to the Director of International Growth, this position provides considerable autonomy in defining our international AI Engine Optimization strategy by leading comprehensive research and analysis for complex, multi-faceted projects. This role is ideal for individuals who are enthusiastic about developments in SEO & AEO/GEO, enjoy experimenting with emerging AI tools, and excel at connecting international audiences with B2B software solutions.
What You'll Do
- Own and optimize multiple AEO strategies across platforms like ChatGPT, Google AI Overviews/AI Mode for our international markets.
- Lead comprehensive keyword/topic research and competitive analysis for complex, multi-faceted projects.
- Design and execute growth experiments tailored to different content formats and programs, accounting for cultural and linguistic variables across markets.
- Collaborate with regional content teams to create AI-optimized content that resonates authentically in German, French, Spanish, and other key languages.
- Establish scalable processes for international content creation & optimization that become team standards.
- Track AI engine visibility metrics across platforms and markets, identifying specific optimization opportunities.
- Proactively flag emerging trends in AI engine usage to challenge conventional thinking about search behaviors and to inform strategic decisions.
- Build productive relationships across organizational levels, serving as the go-to AEO expert for international growth initiatives.
What We're Looking For
- Experience: 5+ years in SEO & Growth Marketing, with a proven ability to manage international search optimization for measurable business impact.
- AI Platform Expertise: In-depth knowledge of AI platforms (ChatGPT, Google AIOs, Google AI Mode, Claude), their system prompts, crawlers, and data retrieval mechanisms.
- Technical Proficiency: Expertise in prompt engineering and enhancing content for better parsing by LLMs, using semantic signals, entity clarity, and structured data.
- Tools Knowledge & Application: Demonstrated experience with AEO optimization platforms such as Xfunnel, Ahrefs, GSC, and Botify. Proficient in APIs, Scripts, and Model Context Protocol (MCP) implementations and can leverage this knowledge to develop AI-powered solutions.
- Cultural Fluency: Strong understanding of how search behaviors and buyer journeys differ across international markets.
- Language Skills: Fluent in English with advanced proficiency in one or more core languages (German, French, Spanish). Multilingual candidates are preferred.
- Project Management: Proven track record in managing complex and ambiguous projects across multiple time zones and presenting AEO concepts to non-technical stakeholders.
- Growth Mindset: A passion for staying current on AI platform developments and international search trends.
Location: This role is open to candidates based in Ireland, United Kingdom, France or Spain.
Remote Senior AEO Strategist - International Growth in Worthing employer: HubSpot
HubSpot is an exceptional employer that fosters a vibrant and inclusive work culture, empowering employees to thrive in their roles. With a strong focus on personal and professional growth, the company offers numerous opportunities for development while encouraging bold thinking and collaboration across international teams. Located in key markets such as Ireland, the UK, France, and Spain, HubSpot provides a dynamic environment where innovative marketing strategies can flourish, making it an ideal place for those passionate about AI and global growth.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Senior AEO Strategist - International Growth in Worthing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HubSpot and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HubSpot are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HubSpot on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HubSpot. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Remote Senior AEO Strategist - International Growth in Worthing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HubSpot. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HubSpot:Show us that you’ve done your homework! In your application, briefly mention what you admire about HubSpot’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HubSpot
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HubSpot will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HubSpot, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
