At a Glance
- Tasks: Lead AI-powered marketing strategies and create engaging customer experiences.
- Company: Join HubSpot, a mission-driven company focused on helping organisations grow better.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to innovate and influence at a leading tech company.
- Why this job: Make a real impact by shaping the future of customer communication with AI.
- Qualifications: Experience in digital marketing, data analysis, and cross-functional collaboration.
The predicted salary is between 63000 - 77000 £ per year.
Role Summary
Our mission at Hub Spot is to help millions of organizations grow better.
As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale.
You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy.
You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.
- What You’ll Do
- Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey.
- Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture.
- Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction.
- Write and quality-assure email and in-app outputs, and review AI-generated prompt outputs to ensure experiences are clear, useful, accurate, and aligned with the intended customer outcome.
- Own experiment design by defining hypotheses, partnering with Analytics to establish treatment and control groups, determining measurement windows, and defining how success will be evaluated.
- Analyze program performance and experiment results to identify insights, recommend improvements, and determine the strategy for future iterations.
- Build the executive narrative around program strategy, performance, and learnings through readout decks, QBR materials, and senior leadership briefings.
- Develop repeatable approaches, frameworks, and learnings that help scale effective digital customer experiences across the organization.
- What You’ll Bring
- Required Qualifications
- Proven experience developing and executing digital usage communications across email automation and in-product communications.
- Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
- Experience using data and performance insights to make marketing decisions and improve results.
- Experience partnering across functions to move complex initiatives from strategy through execution.
- Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
- Strong communication skills with the ability to make complex ideas clear to technical and non-technical partners.
- Experience designing AI-powered, highly personalized customer experiences.
- Experience evaluating AI-generated content or prompt outputs for customer-facing experiences.
- Nice-to-Have Qualifications
- Familiarity with building conversational AI, avatar, and chatbot experiences.
- Experience partnering on the architecture or technical design of scalable digital customer journeys.
Lead Marketer, AI Usage Automation employer: HubSpot
At HubSpot, we pride ourselves on being an exceptional employer, offering a dynamic work culture that values flexibility and connection, whether you choose to work remotely or from the office. As a Staff Technical Lead, you'll not only lead a talented team but also have ample opportunities for personal and professional growth, all while contributing to innovative AI-powered solutions that drive real customer value. Our commitment to employee development, coupled with our award-winning culture, makes HubSpot a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Marketer, AI Usage Automation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HubSpot and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HubSpot are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HubSpot on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HubSpot. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Marketer, AI Usage Automation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HubSpot. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HubSpot:Show us that you’ve done your homework! In your application, briefly mention what you admire about HubSpot’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HubSpot
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HubSpot will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HubSpot, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
