Insight Analyst, Data & Customer Experience/CDP Specialist

Web Analytics & CDP Specialist (Contract)
📍 Oxfordshire (3 days in office – Tues/Weds/Thurs) | 💼 Contract | 🔍 Immediate start preferred
🚨 GTM, GA4 & server-side tagging experience is essential – CVs must clearly show this

Are you a technically skilled web analyst ready to take ownership of data tagging, platform integrations and customer insight? Want to join a fast-moving ecommerce environment where your data setups directly power personalisation, testing, and customer experience?

A leading UK-based ecommerce group is hiring a Web Analytics & CDP Specialist to drive forward their event tracking and customer data infrastructure. This is a high-impact role working across multiple digital properties and brands, with a strong focus on implementation, integration, and insight delivery.

✅ What we need from you:

• Hands-on experience with GTM, GA4 and server-side tagging – including event setup, tag audits, data layer management and debugging

• Experience integrating tracking setups with CDPs such as Tealium, Segment, Bloomreach, or mParticle

• Clear track record working with data and tech teams to ensure clean, reliable pipelines into a data warehouse

• Advanced SQL skills (will be assessed) and comfort working in BigQuery or similar environments

• Experience handling large datasets and making them useful for segmentation, testing and personalisation

• Understanding of standard ETL workflows and working with APIs or vendors to pull in data from multiple martech sources

• Experience using A/B and multivariate testing tools to improve digital performance

• 5+ years\’ experience in relevant insight, analytics, or data roles

• Strong communication skills – able to present insight clearly to technical and non-technical stakeholders

What you\’ll be doing:

• Review, manage and refine GTM/GA4/server-side tagging setups

• Help build a Single Customer View by aligning behavioural and transactional data

• Collaborate across teams to identify and fix data flow gaps between platforms

• Support vendor selection and implementation of a CDP solution

• Run and support A/B and multivariate tests, helping iterate and improve digital experiences

📍 Location: Office based 3 days/week in Oxfordshire
💼 Type: Contract
📅 Start: ASAP

📩 To apply: Submit your CV – only applications that clearly demonstrate hands-on GTM/GA4/server-side tag setup will be considered.

Desired Skills and Experience
Insight Analyst – Data & Customer Experience (Web Analytics/CDP Specialist)

We Are Aspire Ltd are a Disability Confident Commited employer