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- Tasks: Lead sales strategy for a flagship international defence exhibition and drive revenue growth.
- Company: Join a dynamic team focused on delivering world-class events in the defence and security sector.
- Benefits: Enjoy a competitive salary, commission, excellent benefits, and international travel opportunities.
- Why this job: Be part of a high-profile event that connects global stakeholders and shapes the future of defence.
- Qualifications: 7-10+ years in B2B sales, ideally in large-scale exhibitions; strong leadership and communication skills required.
- Other info: Ideal for a commercially savvy leader eager to make an impact on a global stage.
The predicted salary is between 48000 - 112000 £ per year.
Sales Director – Flagship International Exhibition London | £80,000 + Commission + Excellent Benefits I am recruiting on behalf of my client for an and experienced Sales Director to lead the commercial strategy for a flagship Pan-African defence and security exhibition and conference. This high-profile role is responsible for driving exhibitor and sponsorship sales, building strategic partnerships, and ensuring revenue growth across African and international markets. The successful candidate will play a critical role in delivering a world-class event that attracts government, military and industry stakeholders from across the globe. Key Responsibilities Develop and execute a comprehensive sales strategy to achieve revenue targets Drive exhibitor and sponsorship acquisition across defence, aerospace, security, and related sectors Build and manage strong relationships with defence contractors, government officials, international delegations, and trade associations Lead and mentor a small but high-performing sales team, monitoring performance and KPIs Collaborate with marketing, content, and operations teams to ensure consistent messaging and delivery Oversee international agents and country pavilions to maximise participation Monitor global defence market trends, identifying new opportunities for growth About You 7-10+ years of B2B sales experience, ideally within large-scale international exhibitions (experience in defence, aerospace or security strongly preferred) Proven track record of exceeding commercial targets and growing revenues Strong network within the African and global defence/security industries (experience with events such as IDEX, AAD, DSEI is an advantage) Degree educated with excellent commercial and strategic leadership skills Confident communicator and negotiator with senior-level stakeholders Experience managing and motivating sales teams Comfortable working across diverse geographies and cultures Willingness to travel extensively across Africa and internationally Strong CRM skills (Salesforce desirable) Package £80,000 base salary + commission Excellent benefits International travel opportunities This is an exciting opportunity for a commercially astute sales leader who thrives on building global partnerships and delivering growth on a high-profile international stage. We Are Aspire Ltd are a
Commercial Sales Director employer: hubbul
Contact Detail:
hubbul Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Sales Director
✨Tip Number 1
Network strategically within the defence and security sectors. Attend industry events, conferences, and exhibitions to connect with key stakeholders and decision-makers. Building relationships in these circles can give you an edge when applying for the Sales Director role.
✨Tip Number 2
Stay updated on global defence market trends and news. Understanding current events and shifts in the industry will not only prepare you for interviews but also demonstrate your passion and knowledge about the field, making you a more attractive candidate.
✨Tip Number 3
Showcase your leadership skills by sharing examples of how you've successfully managed and motivated sales teams in the past. Prepare specific anecdotes that highlight your ability to drive performance and achieve targets, as this is crucial for the role.
✨Tip Number 4
Familiarise yourself with CRM tools, particularly Salesforce, if you haven't already. Being proficient in these systems can set you apart from other candidates and show that you're ready to hit the ground running in managing sales processes effectively.
We think you need these skills to ace Commercial Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B sales experience, particularly in international exhibitions and the defence or security sectors. Use specific metrics to demonstrate how you've exceeded commercial targets in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic leadership skills and your ability to build relationships with senior stakeholders. Mention any relevant networks you have within the African and global defence industries.
Showcase Your Achievements: When detailing your experience, focus on achievements that align with the key responsibilities of the role. Highlight instances where you've successfully driven exhibitor and sponsorship sales or led high-performing teams.
Research the Company and Event: Familiarise yourself with the flagship Pan-African defence and security exhibition and its significance. Understanding the event's goals and audience will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at hubbul
✨Showcase Your Sales Strategy Skills
Prepare to discuss your approach to developing and executing sales strategies. Highlight specific examples where you've successfully driven revenue growth, particularly in the defence or security sectors.
✨Demonstrate Your Networking Abilities
Be ready to talk about your existing network within the African and global defence industries. Mention any key relationships you've built with government officials, contractors, or trade associations that could benefit the role.
✨Highlight Team Leadership Experience
Discuss your experience in leading and mentoring sales teams. Provide examples of how you've motivated your team to exceed targets and how you monitor performance effectively.
✨Stay Informed on Market Trends
Research current trends in the global defence market. Be prepared to share insights on potential opportunities for growth and how you would leverage these in your sales strategy.
