SEO & Generative AI Content Writer in London

We are looking for an experienced freelance SEO & Generative AI Content Writer for 2 days a week, to create high-performing content that ranks in search engines and is structured to be surfaced by generative AI tools (e.g. ChatGPT, Gemini, and Google AI Overviews). You will help us increase visibility, traffic, and engagement by producing clear, well-structured, and semantically rich content.

About HubBox: HubBox's award-winning 'pickup at checkout' software makes it easy for any retailer to offer local pickup at their online checkout. Trusted by 1,500+ global brands, including Macy's, Gap, and Selfridges, HubBox cuts shipping costs and boosts cart conversions for retailers, while providing the flexible, convenient delivery option that 70% of shoppers want. As a strategic tech partner to leading carriers like UPS, DPD, DHL, and Royal Mail, HubBox quickly and reliably increases OOH network volume – adding millions of extra packages every year to drive long-term, sustainable growth.

What You Will Be Doing:

• Write SEO and GEO-optimised digital marketing content designed to perform well in both traditional search engines and AI-driven search experiences.
• Structure content so it is easily interpreted, indexed, and surfaced by AI models.
• Conduct keyword, competitor, and topic research to identify high-impact content opportunities.
• Create content that is clear, persuasive, and aligned with our audience and brand.
• Develop customer-facing marketing content, including customer stories, case studies, blogs, FAQs, website content, and more.
• Deliver well-structured content with strong headings, clear information hierarchy, internal linking opportunities, and optimised metadata.

Experience That Fits This Role:

• Proven experience writing SEO-focused content, supported by a portfolio or examples of previous work.
• Experience creating GEO (Generative Engine Optimisation) content designed to perform well in AI-driven search and answer engines.
• Strong understanding of search intent, keyword strategy, and content structure.
• Ability to translate complex topics into clear, engaging content for both readers and AI systems.
• Excellent writing and editing skills with strong attention to detail.
• Ability to work independently and deliver high-quality work to deadlines.
• Technically confident and quick to learn new software and platforms.

Our Values:

• We collaborate: Open conversations, fresh perspectives, and real connections with our colleagues, clients, and partners are at the heart of HubBox.
• We are agile: Retail moves fast, and so do we. We are constantly innovating so we can continue to shape the future of shipping with the Power of Pickup.
• We put people first: From celebrating team wins to acting on feedback, HubBox is a place where people feel truly seen and valued.

As HubBox continues to scale, we really value face-to-face connection – so it is important that you are visible. We are proud of the spaces we have created for the HubBox team, and because of that, you will need to be within easy reach of the office and commit to being in at least once a month. Don't tick every box? That's okay. The diversity of our team reflects the diversity of our clients, partners, and customers. We don't just welcome diverse communities – we celebrate them. We have built an environment where everyone is supported and respected, and we want you to feel that too. We value fresh ideas, different ways of thinking, and new approaches – and we listen closely. We are committed to learning and improving as we grow.