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For Companies At a Glance
- Tasks: Manage and grow relationships with independent furniture retailers while driving sales growth.
- Company: Join HTL Group, a leading global furniture manufacturer known for premium upholstery.
- Benefits: Enjoy an attractive salary, benefits package, and training from an experienced sales team.
- Other info: Autonomy to develop your territory and build lasting retailer partnerships.
- Why this job: Be part of a dynamic team representing a globally recognised brand in furniture design.
- Qualifications: 2-3 years of sales experience, preferably in furniture or retail, with strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
About HTL Group
HTL Group is one of the world’s leading sofa and furniture manufacturers with a strong global presence. We design, manufacture, and distribute premium upholstery furniture to international markets, combining craftsmanship, comfort, and contemporary design.
We are seeking a motivated and customer-focused Area Sales Manager ideally located within the Northern UK. This is an individual contributor role focused on managing existing independent furniture retailers, developing new accounts, and driving sales growth for HTL’s product range.
Role Overview
As the Area Sales Manager, you will manage key retail accounts and build long-term relationships with independent furniture retailers in your region. You will be responsible for promoting HTL’s product range, providing in-store product training, and supporting retailers to maximize sales performance. This role suits a self-driven individual with a strong interest in furniture and home furnishings, with 2–3 years of sales experience, ideally from the furniture industry. We invite candidates with a retail sales background, who are ready to step into a regional sales role or candidates who are currently working as an Area Sales Manager.
Key Responsibilities
- Manage and grow business with existing independent furniture retailers within the assigned region.
- Identify and develop new retail accounts to expand market coverage.
- Conduct regular store visits to monitor sales performance, ensure product visibility, and strengthen retailer relationships.
- Provide product training and sales support to retail staff to enhance product knowledge and customer engagement.
- Work closely with internal teams on order coordination, delivery, and after-sales matters to ensure smooth service.
- Gather market intelligence and competitor insights to support sales strategies and brand positioning.
- Support local promotions, showroom displays, and new product launches when required.
Requirements
- 2–3 years of sales experience, preferably in the furniture, home décor, or related retail sector.
- Background in retail sales or account management with strong customer service orientation.
- Excellent communication, presentation, and relationship-building skills.
- Proactive, well-organized, and results-driven with the ability to work independently.
- Based within or able to travel frequently across assigned regions.
- Passion for furniture design and interest in building a long-term career in the industry.
What We Offer
- Opportunity to represent a globally recognized brand with strong design and manufacturing heritage.
- Hands-on role with autonomy to develop your territory and build retailer partnerships.
- Training and support from an experienced international sales team.
- Attractive Salary and Benefits package.
Area Sales Manager in Scotland employer: HTL Group of Companies
Contact Detail:
HTL Group of Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Scotland
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local furniture exhibitions to meet potential contacts. We all know that who you know can be just as important as what you know, so get out there and make those connections!
✨Tip Number 2
Showcase your passion for furniture! When you’re chatting with retailers or during interviews, let your enthusiasm shine through. Share your insights on trends and designs; it’ll help you stand out as someone who truly cares about the industry.
✨Tip Number 3
Prepare for those in-person meetings! Research the retailers you’ll be visiting and tailor your pitch to their specific needs. We want to show them how HTL’s products can boost their sales, so come armed with data and examples.
✨Tip Number 4
Don’t forget to follow up! After meeting with potential clients or during the interview process, send a quick thank-you email. It keeps you fresh in their minds and shows that you’re genuinely interested in building those relationships.
We think you need these skills to ace Area Sales Manager in Scotland
Some tips for your application 🫡
Show Your Passion for Furniture: When writing your application, let your love for furniture and home design shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and are excited to represent our brand.
Tailor Your Experience: Make sure to highlight your relevant sales experience, especially if it’s in the furniture or retail sector. We’re looking for someone who can manage relationships and drive sales, so connect your past roles to what we do at HTL Group.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key skills and experiences stand out. This will help us see how you fit into the Area Sales Manager role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at HTL Group of Companies
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with HTL’s product range. Understand the features, benefits, and unique selling points of the furniture. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Sales Experience
Prepare specific examples from your past sales roles that highlight your achievements. Whether it’s growing a client base or exceeding sales targets, having quantifiable results will impress the interviewers and demonstrate your capability as an Area Sales Manager.
✨Build Rapport with Interviewers
During the interview, focus on building a connection with your interviewers. Use your excellent communication skills to engage them in conversation. Ask insightful questions about HTL’s market strategy and how they support their retailers, showing that you’re proactive and genuinely interested.
✨Demonstrate Your Passion for Furniture
Let your enthusiasm for furniture design shine through. Share your thoughts on current trends in the industry and how you see HTL fitting into that landscape. This passion can set you apart from other candidates and show that you’re committed to a long-term career in this field.