At a Glance
- Tasks: Manage and grow relationships with independent furniture retailers while driving sales growth.
- Company: Join HTL Group, a leading global sofa and furniture manufacturer.
- Benefits: Attractive salary, training support, and career development opportunities.
- Other info: Dynamic role with opportunities for travel and personal growth.
- Why this job: Be part of a globally recognised brand and make an impact in the furniture industry.
- Qualifications: 2-3 years of sales experience, preferably in furniture or retail.
The predicted salary is between 30000 - 40000 € per year.
HTL Group is one of the world’s leading sofa and furniture manufacturers with a strong global presence. We design, manufacture, and distribute premium upholstery furniture to international markets, combining craftsmanship, comfort, and contemporary design.
We are seeking a motivated and customer-focused Area Sales Manager ideally located within the Northern UK. This is an individual contributor role focused on managing existing independent furniture retailers, developing new accounts, and driving sales growth for HTL’s product range.
As the Area Sales Manager, you will manage key retail accounts and build long-term relationships with independent furniture retailers in your region. You will be responsible for promoting HTL’s product range, providing in-store product training, and supporting retailers to maximize sales performance.
This role suits a self-driven individual with a strong interest in furniture and home furnishings, with 2–3 years of sales experience, ideally from the furniture industry. We invite candidates with a retail sales background, who are ready to step into a regional sales role or candidates who are currently working as an Area Sales Manager.
- Manage and grow business with existing independent furniture retailers within the assigned region.
- Identify and develop new retail accounts to expand market coverage.
- Conduct regular store visits to monitor sales performance, ensure product visibility, and strengthen retailer relationships.
- Provide product training and sales support to retail staff to enhance product knowledge and customer engagement.
- Work closely with internal teams on order coordination, delivery, and after-sales matters to ensure smooth service.
- Gather market intelligence and competitor insights to support sales strategies and brand positioning.
- Support local promotions, showroom displays, and new product launches when required.
Requirements:
- 2–3 years of sales experience, preferably in the furniture, home décor, or related retail sector.
- Background in retail sales or account management with strong customer service orientation.
- Excellent communication, presentation, and relationship-building skills.
- Based within or able to travel frequently across assigned regions.
- Passion for furniture design and interest in building a long-term career in the industry.
Opportunity to represent a globally recognized brand with strong design and manufacturing heritage. Training and support from an experienced international sales team. Attractive Salary and Benefits package.
Regional Sales Manager (Home based) employer: HTL Group of Companies
HTL Group is an exceptional employer, offering a dynamic work culture that values craftsmanship and innovation in the furniture industry. As a Regional Sales Manager, you will benefit from comprehensive training and support from a seasoned international sales team, alongside an attractive salary and benefits package. With opportunities for personal growth and the chance to represent a globally recognised brand, HTL Group is committed to fostering long-term careers in a collaborative and customer-focused environment.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager (Home based)
✨Tip Number 1
Network like a pro! Reach out to your connections in the furniture industry and let them know you're on the hunt for a Regional Sales Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching HTL Group and their product range. Show us that you’re not just another candidate; demonstrate your passion for furniture design and how you can drive sales growth for their brand.
✨Tip Number 3
Practice your pitch! Be ready to discuss your previous sales experiences and how they relate to managing key retail accounts. We want to hear about your successes and how you can replicate them at HTL.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining the HTL team and ready to make an impact.
We think you need these skills to ace Regional Sales Manager (Home based)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Regional Sales Manager role. Highlight your sales experience, especially in the furniture industry, and showcase any relevant achievements that demonstrate your ability to manage accounts and drive sales growth.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about furniture and how your skills align with our needs. Use specific examples from your past roles to illustrate your customer-focused approach and relationship-building skills.
Showcase Your Communication Skills:Since this role involves a lot of interaction with retailers, make sure your written application reflects your excellent communication skills. Keep your language clear and professional, but don’t be afraid to let your personality shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at HTL Group of Companies
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with HTL Group’s product range. Understand the features, benefits, and unique selling points of their furniture. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Sales Experience
Prepare specific examples from your past sales roles that highlight your achievements and how you’ve built relationships with retailers. Use the STAR method (Situation, Task, Action, Result) to structure your responses and demonstrate your impact in previous positions.
✨Demonstrate Your Customer Focus
HTL Group values customer relationships, so be ready to discuss how you’ve successfully managed accounts and supported retailers in the past. Share stories that illustrate your ability to enhance customer engagement and drive sales performance.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared about HTL Group’s market strategy or upcoming product launches. This shows your enthusiasm for the role and helps you gauge if the company aligns with your career goals.
