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- Tasks: Manage and grow relationships with independent furniture retailers while driving sales growth.
- Company: HTL Group, a leading global manufacturer of premium upholstery furniture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career advancement.
- Other info: Exciting opportunity to develop new accounts and enhance your sales skills.
- Why this job: Join a passionate team and make an impact in the furniture industry.
- Qualifications: 2-3 years of sales experience, ideally in furniture or retail.
The predicted salary is between 35000 - 45000 £ per year.
HTL Group is one of the world’s leading sofa and furniture manufacturers with a strong global presence. We design, manufacture, and distribute premium upholstery furniture to international markets, combining craftsmanship, comfort, and contemporary design.
We are seeking a motivated and customer-focused Area Sales Manager ideally located within the Northern UK. This is an individual contributor role focused on managing existing independent furniture retailers, developing new accounts, and driving sales growth for HTL’s product range.
Role Overview
As the Area Sales Manager, you will manage key retail accounts and build long-term relationships with independent furniture retailers in your region. You will be responsible for promoting HTL’s product range, providing in-store product training, and supporting retailers to maximize sales performance.
This role suits a self-driven individual with a strong interest in furniture and home furnishings, with 2–3 years of sales experience, ideally from the furniture industry. We invite candidates with a retail sales background, who are ready to step into a regional sales role or candidates who are currently working as an Area Sales Manager.
Key Responsibilities
- Manage and grow business with existing independent furniture retailers within the assigned region.
- Identify and develop new retail accounts to expand market coverage.
- Conduct regular store visits to monitor sales performance, ensure product visibility, and strengthen retailer relationships.
- Provide product training and sales support to retail staff to enhance product knowledge and customer engagement.
- Work closely with internal teams on order coordination, delivery, and after-sales matters to ensure smooth service.
- Gather market intelligence and competitor insights to support sales strategies and brand positioning.
- Support local promotions, showroom displays, and new product launches when required.
Requirements
2–3 years of sales experience, preferably in the furniture, home décor, or related retail sector. Background in retail sales.
Area Sales Manager in London employer: HTL Group of Companies
Contact Detail:
HTL Group of Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local furniture fairs to meet potential employers and other sales professionals. Don’t be shy – introduce yourself and chat about your passion for furniture and sales!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights about the furniture industry, post about your experiences, and connect with retailers and brands. This can help you stand out and attract attention from hiring managers.
✨Tip Number 3
Prepare for interviews by researching HTL Group and their product range. Be ready to discuss how your experience aligns with their needs and how you can drive sales growth. Show them you’re not just another candidate – you’re the one they need!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team at HTL Group.
We think you need these skills to ace Area Sales Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Area Sales Manager role. Highlight your sales achievements, especially in the furniture or retail sector, to show us you’re the right fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about furniture and how your background makes you the perfect candidate for managing relationships with independent retailers.
Showcase Your Sales Skills: In your application, don’t forget to mention specific sales strategies you've used in the past. We want to see how you’ve driven growth and built relationships in your previous roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at HTL Group of Companies
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with HTL Group’s product range. Understand the features, benefits, and unique selling points of their furniture. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Sales Achievements
Prepare to discuss specific examples of your past sales successes. Whether it’s exceeding targets or developing key accounts, having quantifiable achievements ready will demonstrate your capability as an Area Sales Manager and how you can contribute to HTL’s growth.
✨Build Rapport with Interviewers
Remember, this role is all about relationships. Use the interview to showcase your interpersonal skills. Be friendly, engage with your interviewers, and ask insightful questions about their experiences at HTL. This will help you stand out as a candidate who values connection.
✨Research the Market and Competitors
Familiarise yourself with the furniture market, especially in the Northern UK. Knowing HTL’s competitors and current market trends will allow you to speak intelligently about potential challenges and opportunities, showing that you’re proactive and well-prepared for the role.