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For Companies At a Glance
- Tasks: Manage and grow relationships with independent furniture retailers while driving sales growth.
- Company: Join HTL Group, a leading global furniture manufacturer known for premium design.
- Benefits: Attractive salary, training support, and the chance to represent a renowned brand.
- Why this job: Be part of a dynamic team and make an impact in the furniture industry.
- Qualifications: 2-3 years of sales experience, preferably in furniture or retail.
- Other info: Autonomy to develop your territory and build lasting partnerships.
The predicted salary is between 36000 - 60000 £ per year.
About HTL Group
HTL Group is one of the world’s leading sofa and furniture manufacturers with a strong global presence. We design, manufacture, and distribute premium upholstery furniture to international markets, combining craftsmanship, comfort, and contemporary design.
We are seeking a motivated and customer-focused Area Sales Manager ideally located within the East Midlands or East Anglia. This is an individual contributor role focused on managing existing independent furniture retailers, developing new accounts, and driving sales growth for HTL’s product range.
Role Overview
As the Area Sales Manager, you will manage key retail accounts and build long-term relationships with independent furniture retailers in your region. You will be responsible for promoting HTL’s product range, providing in-store product training, and supporting retailers to maximize sales performance. This role suits a self-driven individual with a strong interest in furniture and home furnishings, with 2–3 years of sales experience, ideally from the furniture industry. We invite candidates with a retail sales background, who are ready to step into a regional sales role or candidates who are currently working as an Area Sales Manager.
Key Responsibilities
- Manage and grow business with existing independent furniture retailers within the assigned region.
- Identify and develop new retail accounts to expand market coverage.
- Conduct regular store visits to monitor sales performance, ensure product visibility, and strengthen retailer relationships.
- Provide product training and sales support to retail staff to enhance product knowledge and customer engagement.
- Work closely with internal teams on order coordination, delivery, and after-sales matters to ensure smooth service.
- Gather market intelligence and competitor insights to support sales strategies and brand positioning.
- Support local promotions, showroom displays, and new product launches when required.
Requirements
- 2–3 years of sales experience, preferably in the furniture, home décor, or related retail sector.
- Background in retail sales or account management with strong customer service orientation.
- Excellent communication, presentation, and relationship-building skills.
- Proactive, well-organized, and results-driven with the ability to work independently.
- Based within or able to travel frequently across the East Midlands and East Anglia regions.
- Passion for furniture design and interest in building a long-term career in the industry.
What We Offer
- Opportunity to represent a globally recognized brand with strong design and manufacturing heritage.
- Hands-on role with autonomy to develop your territory and build retailer partnerships.
- Training and support from an experienced international sales team.
- Attractive Salary and Benefits package.
Area Sales Manager employer: HTL Group of Companies
Contact Detail:
HTL Group of Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local furniture exhibitions to meet potential contacts. We all know that who you know can be just as important as what you know, so get out there and make those connections!
✨Tip Number 2
Show your passion for furniture! When you’re chatting with retailers or during interviews, let your enthusiasm shine through. Share your insights on trends and designs; it’ll show you’re not just another candidate but someone who genuinely cares about the industry.
✨Tip Number 3
Prepare for those in-person meetings! Research the retailers you’ll be visiting and tailor your approach to their specific needs. We want you to walk in confidently, ready to discuss how HTL’s products can help them boost sales.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us. Let’s get you on board!
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Area Sales Manager role. Highlight your sales achievements, especially in the furniture industry, and don’t forget to mention any relevant training or certifications.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about furniture and how your background makes you the perfect fit for HTL Group. Be sure to mention specific experiences that demonstrate your customer-focused approach.
Showcase Your Communication Skills: As an Area Sales Manager, strong communication is key. In your application, make sure to convey your ability to build relationships and provide training. Use clear and engaging language to show us you can connect with retailers effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at HTL Group of Companies
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with HTL Group’s product range. Understand the features, benefits, and unique selling points of their furniture. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Sales Experience
Prepare specific examples from your past sales roles that highlight your achievements and how you’ve managed relationships with retailers. Use the STAR method (Situation, Task, Action, Result) to structure your responses and demonstrate your impact in previous positions.
✨Demonstrate Your Customer Focus
HTL Group values customer relationships, so be ready to discuss how you’ve built and maintained strong connections with clients. Share stories that illustrate your proactive approach to customer service and how you’ve helped retailers maximise their sales performance.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared about HTL Group’s market strategy or upcoming product launches. This shows your enthusiasm for the role and helps you gauge if the company aligns with your career goals.
