Head of Marketing & Communications in Salford

The Essentials Platform: HSPG Status: Full time, permanent. Salary: £x Bonus: TBD Working arrangement: We typically work 4 days in the office, 1 day from home. Hours: 37.5 hours per week. Start: ASAP Reports to: MD (Group)

The Benefits:

• 25 holiday days per year
• 4 ‘Me Days’ per year (take a Me Day – focus on you)
• Team social events and trips
• Wellness allowance of £70 per month to be used for gym, classes, physio or other wellness costs
• Private healthcare with Vitality
• Mintago financial platform
• Drive Electric salary sacrifice
• Enhanced maternity, paternity and parental leave
• Employee referral scheme: £2,000 towards a getaway of your choice

HSPG: A social impact real estate company. Our mission is simple: Building partnerships, creating homes, developing communities. There is a critical lack of affordable housing across the UK, affecting the most vulnerable people in our community. We build long‑term partnerships with Local Authorities to acquire and manage demand‑driven social and affordable housing across various tenures. Across HSPG’s Living Sector platforms, we are actively acquiring 2,500 high‑quality homes from national housebuilders and developers by the end of 2025. These properties are managed by our experienced team, grouped into portfolios, and funded by our institutional investment partners. HSPG aims to positively impact our residents’ lives, while providing long‑term, sustainable returns for our investment partners.

Core Behaviours:

• Core mission: Your core mission is to build and protect the reputation, credibility and narrative of HSPG across the housing sector. You will own how the business presents itself externally, ensuring our mission, expertise and partnerships are communicated clearly and consistently.
• Accountability: You are accountable for group marketing and communications strategy, external messaging and narrative, PR and media relationships, thought leadership and sector positioning, marketing materials across the Group, and marketing budget and allocation.
• Obsess: Narrative clarity, sector credibility, meaningful engagement, quality over distractions.
• Excel: Strategic communications, content creation and ownership, PR and media, hands‑on execution.

Specific Experience:

• 10+ years’ experience in marketing, communications or public affairs.
• Evidenced track record of building a marketing or communications function.
• Excellent writing and communication capability, and strong ability to use AI for efficiencies.
• Experience operating within regulated or policy‑influenced sectors such as housing, real estate, infrastructure or the public sector.

90‑day wins:

• Full audit of existing marketing assets, communications channels and data.
• Clear marketing and communications roadmap agreed with MD.
• Consistent LinkedIn and comms cadence established across the Group.
• Streamline HSPG front‑facing image on LinkedIn, including team profiles.
• Improved quality, clarity and consistency of investor materials and external messaging.
• Initial PR opportunities secured to support current transactions and announcements.

12‑month impact outcomes:

• HSPG recognised as a credible and thoughtful voice within the affordable housing and institutional real estate sectors.
• Clear improvement in institutional and developer perception of the platform.
• Regular inbound conversations with developers, Local Authorities and sector partners.
• Consistent pipeline of thought leadership, articles, white papers, commentary and sector participation.
• High‑quality marketing infrastructure in place across website, content and communications.
• A clear communications function established that supports growth across PPHA, Seahorse and future platforms.