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For Companies At a Glance
- Tasks: Lead marketing and communications to enhance HSPG's reputation in affordable housing.
- Company: Join a social impact real estate company dedicated to building communities.
- Benefits: Enjoy 25 holiday days, wellness allowance, private healthcare, and team events.
- Other info: Be the first marketing hire and drive strategic initiatives in a dynamic environment.
- Why this job: Make a meaningful impact in the housing sector while shaping HSPG's narrative.
- Qualifications: 10+ years in marketing or communications with strong writing skills.
The predicted salary is between 60000 - 80000 £ per year.
Essentials
- Status: Full time, permanent.
- Salary: £x
- Bonus: TBD
- Working arrangement: We typically work 4 days in the office, 1 day from home.
- Hours: 37.5 hours per week.
- Start: ASAP
- Reports to: MD (Group)
Benefits
- 25 holiday days per year
- 4 ‘Me Days’ per year (focus on you)
- Team social events and trips
- Wellness allowance of £70 per month to be used for gym, classes, physio or other wellness costs
- Private healthcare with Vitality
- Mintago financial platform
- Drive Electric salary sacrifice
- Enhanced maternity, paternity and parental leave
- Employee referral scheme: £2,000 towards a getaway of your choice
About HSPG
HSPG: A social impact real estate company. Our mission is simple: Building partnerships, creating homes, developing communities. There is a critical lack of affordable housing across the UK, affecting the most vulnerable people in our community. We build long‑term partnerships with Local Authorities to acquire and manage demand‑driven social and affordable housing across various tenures. Across HSPG’s Living Sector platforms, we are actively acquiring 2,500 high‑quality homes from national housebuilders and developers by the end of 2025. These properties are managed by our experienced team, grouped into portfolios, and funded by our institutional investment partners. HSPG aims to positively impact our residents’ lives, while providing long‑term, sustainable returns for our investment partners.
Core Behaviours
Your core mission is to build and protect the reputation, credibility and narrative of HSPG across the housing sector. You will own how the business presents itself externally, ensuring our mission, expertise and partnerships are communicated clearly and consistently. You position HSPG as a credible, thoughtful and trusted voice in affordable housing and social impact real estate, contributing thoughtfully to industry conversations around delivery, partnerships and impact. You translate complex activity across the Group, acquisitions, partnerships, housing delivery and investment, into clear communications that strengthen relationships with investors, developers, Local Authorities and sector stakeholders. You operate as a strategic communications partner to the SLT while remaining hands‑on in execution. Your focus is positioning, credibility and engagement across the wider sector on behalf of the group. This role is focused on reputation, narrative and sector credibility, rather than consumer marketing or digital acquisition campaigns.
Accountability
- Group marketing and communications strategy
- External messaging and narrative
- PR and media relationships
- Thought leadership and sector positioning
- Marketing materials across the Group
- Marketing budget and allocation
Not accountable for:
- Shared ownership sales channels
- Property listing portals or lead generation platforms
- Sales conversion or transactional marketing
Obsess
These points get you out of bed in the morning and keep you up at night! If you’re not obsessed with these, the role isn’t for you.
- Narrative clarity: ensuring HSPG’s mission and impact (why), strategy (what), and behaviours (how) are communicated simply and consistently.
- Sector credibility: ensuring HSPG is known and respected by developers, Local Authorities, institutional investors and housing partners.
- Meaningful engagement: connecting with stakeholders in the right forums, to get (and measure) the right results.
- Quality over distractions: focusing on communication that genuinely strengthens the platform’s reputation and commercial performance. If you measure success purely in clicks or impressions, this role is not for you.
Excel
You are excellent at these areas: an expert.
- Strategic communications: translating complex housing and investment activity into simple, entertaining narratives.
- Content creation and ownership: producing high‑quality written and visual materials across multiple channels.
- PR and media: securing and managing press opportunities that enhance credibility (working with our external agency, Faust).
- Hands‑on execution: delivering work yourself rather than relying immediately on agencies or large teams (you are the first marketing hire – no team, no agency).
Specific Experience
- 10+ years’ experience in marketing, communications or public affairs.
- Evidenced track record of building a marketing or communications function.
- Excellent writing and communication capability, and strong ability to use AI for efficiencies.
- Experience operating within regulated or policy‑influenced sectors such as housing, real estate, infrastructure or the public sector.
90‑Day Wins
- Early traction and strategic control.
- Full audit of existing marketing assets, communications channels and data.
- Clear marketing and communications roadmap agreed with MD.
- Consistent LinkedIn and comms cadence established across the Group.
- Streamline HSPG front‑facing image on LinkedIn, including team profiles.
- Improved quality, clarity and consistency of investor materials and external messaging.
- Initial PR opportunities secured to support current transactions and announcements.
12‑Month Impact Outcomes
- Material impact and results within first 12 months.
- HSPG recognised as a credible and thoughtful voice within the affordable housing and institutional real estate sectors.
- Clear improvement in institutional and developer perception of the platform.
- Regular inbound conversations with developers, Local Authorities and sector partners.
- Consistent pipeline of thought leadership, articles, white papers (an exciting HSPG version of the ‘norm’!), commentary and sector participation.
- High‑quality marketing infrastructure in place across website, content and communications.
- A clear communications function established that supports growth across PPHA, Seahorse and future platforms.
Head of Marketing & Communications employer: HSPG
Contact Detail:
HSPG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Communications
✨Tip Number 1
Network like a pro! Get out there and connect with people in the housing and real estate sectors. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. Remember, it’s all about building relationships that can lead to opportunities.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in marketing and communications within the housing sector. Write articles, share insights on social media, or even start a blog. This not only positions you as a thought leader but also attracts attention from employers looking for someone with your skills.
✨Tip Number 3
Prepare for interviews by researching HSPG and its mission. Understand their values and how they communicate their narrative. Be ready to discuss how your experience aligns with their goals, especially in terms of reputation and credibility in the affordable housing space.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the HSPG team. Make sure to tailor your application to highlight your passion for social impact and community development.
We think you need these skills to ace Head of Marketing & Communications
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for affordable housing and social impact shine through. We want to see that you genuinely care about our mission and can communicate it effectively.
Tailor Your Message: Make sure to customise your application to reflect the specific requirements of the Head of Marketing & Communications role. Highlight your experience in strategic communications and how it aligns with our goals at HSPG.
Be Clear and Concise: We appreciate clarity! Use straightforward language to convey your ideas and experiences. Avoid jargon unless it's necessary, and keep your sentences punchy to maintain our interest.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at HSPG.
How to prepare for a job interview at HSPG
✨Know Your Narrative
Before the interview, make sure you can clearly articulate HSPG's mission and impact. Understand how to communicate the importance of affordable housing and social impact real estate. This will help you position yourself as a credible voice in the sector.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully translated complex communications into simple narratives in your previous roles. Highlight your experience in strategic communications and how it aligns with HSPG's goals. This will demonstrate your ability to contribute meaningfully from day one.
✨Engage with the Sector
Familiarise yourself with current trends and challenges in the housing sector. Be ready to discuss how you would engage with stakeholders and enhance HSPG's reputation. Showing that you're up-to-date will reflect your genuine interest in the role and the industry.
✨Be Hands-On
Since this role requires a hands-on approach, be prepared to discuss how you've executed marketing strategies yourself in the past. Share specific examples where you took initiative and delivered results without relying on large teams or agencies.