At a Glance
- Tasks: Drive demand generation and brand positioning through innovative marketing campaigns.
- Company: Join HSO, a leading partner in digital transformation and Microsoft technologies.
- Benefits: Competitive salary, bonuses, flexible working, and continuous learning opportunities.
- Other info: Collaborative culture with excellent career progression in a global organisation.
- Why this job: Be at the forefront of AI and cloud transformation while making a real impact.
- Qualifications: 8+ years in B2B marketing with strong digital campaign experience.
The predicted salary is between 60000 - 80000 € per year.
About HSO
HSO is a business transformation partner with deep industry expertise and global reach. We help organisations unlock the full value of the Microsoft Cloud by combining Azure, Data, AI, Copilot, Security, and Business Applications to deliver intelligent, scalable digital platforms. Founded in 1987, HSO has more than 2,500 professionals across Europe, North America, and Asia and is a member of Microsoft’s Inner Circle representing the top one percent of partners worldwide. HSO’s market credibility is reinforced by independent analyst recognition.
Why join HSO?
- At HSO, our people are at the centre of everything we do.
- We foster a culture built on collaboration, innovation, and continuous learning.
You’ll Be Joining a Team That:
- Works at the forefront of AI, automation, and cloud transformation
- Invests in training, certifications, and career development
- Encourages flexibility, wellbeing, and work-life balance
- Delivers impactful, enterprise-scale programmes
The Role
As a Marketing Campaigns Manager, you will drive demand generation and brand positioning across HSO’s core solution areas, including business applications, cloud, data, and AI. This role is industry‑agnostic and focuses on building and executing integrated marketing campaigns aligned to solution offerings and go‑to‑market priorities, rather than specific vertical sectors. You will work closely with Sales, Delivery, and Global Marketing teams to create campaigns that generate pipeline, strengthen brand presence, and support revenue growth.
What You’ll Be Doing:
- Develop and execute integrated, multi‑channel marketing campaigns to drive pipeline growth
- Align campaign strategy with HSO’s solution portfolio and Microsoft priorities
- Collaborate with Group Marketing to localise and activate global campaigns
- Define audience segmentation, buyer personas, and messaging frameworks
- Position HSO as a thought leader in Microsoft technologies, including cloud, data, and AI
- Plan and deliver digital campaigns, webinars, and events
- Partner with Sales to support opportunity generation and progression
- Develop high‑quality content including case studies, blogs, whitepapers, and sales assets
- Manage external agencies and partners where required
- Oversee campaign budgets and optimise ROI across channels
- Track, measure, and report on campaign performance and pipeline impact
- Leverage CRM and marketing automation tools (e.g. Dynamics 365)
- Continuously optimise campaigns using data, insights, and emerging marketing technologies (including AI‑driven tools)
Essential What we’re looking for:
- 8+ years of B2B marketing experience within technology or professional services
- Proven track record in delivering demand generation and pipeline growth campaigns
- Strong experience in digital marketing and multi‑channel campaign execution
- Experience with CRM and marketing automation platforms (e.g. Dynamics 365)
- Ability to work cross‑functionally with Sales and technical stakeholders
- Strong communication, planning, and organisational skills
- Data‑driven mindset with experience measuring marketing performance
Desirable:
- Experience with Account‑Based Marketing (ABM)
- Familiarity with Microsoft technologies (Dynamics 365, Azure, Power Platform)
- Experience working within a Microsoft Partner or consultancy environment
- Knowledge of tools such as Google Analytics, SEMrush, Canva, Adobe InDesign
- Experience creating multimedia or video content
Key competencies:
- Commercially focused and results‑driven
- Creative and strategic thinker
- Strong analytical and problem‑solving skills
- Ability to manage multiple campaigns simultaneously
- Collaborative and stakeholder‑focused
- Adaptable in a fast‑paced environment
Location: Hybrid working with travel as required
Benefits
HSO offers a competitive salary, bonus, and benefits package, along with:
- Continuous learning and development
- Access to certifications and training
- Career progression within a global organisation
- Flexible working environment
- Supportive and collaborative culture
Senior Marketing Manager employer: HSO
HSO is an exceptional employer that prioritises its people, fostering a collaborative and innovative work culture. With a strong commitment to continuous learning and career development, employees benefit from access to training and certifications while enjoying a flexible working environment that promotes wellbeing and work-life balance. Joining HSO means being part of a leading partner in digital transformation, where you can make a significant impact on enterprise-scale programmes at the forefront of AI and cloud technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Marketing Manager role.
✨Tip Number 2
Show off your skills in real-time! Consider creating a personal project or a case study that showcases your marketing expertise. This way, when you get that interview, you can present something tangible that highlights your capabilities.
✨Tip Number 3
Prepare for the interview by researching HSO and its core solutions. We want to see that you understand our focus on AI, cloud transformation, and data-driven strategies. Tailor your responses to show how your experience aligns with our goals.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in the interviewer's mind. Plus, we love seeing candidates who take initiative!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Manager role. Highlight your experience in B2B marketing, especially in technology or professional services, and showcase how your skills align with HSO's focus on cloud, data, and AI.
Showcase Your Campaign Success:When detailing your past experiences, focus on specific campaigns you've executed that drove demand generation and pipeline growth. Use metrics to demonstrate your impact, as we love seeing data-driven results!
Be Authentic:Let your personality shine through in your application. We value creativity and a collaborative spirit, so don’t hesitate to share your unique approach to marketing and how you’ve worked cross-functionally in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at HSO!
How to prepare for a job interview at HSO
✨Know Your Stuff
Make sure you’re well-versed in HSO’s offerings, especially around Microsoft technologies like Azure and Dynamics 365. Brush up on their recent projects and achievements, as this will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led, particularly those that drove demand generation and pipeline growth. Be ready to discuss the strategies you used, the results achieved, and how you measured success.
✨Collaboration is Key
Since the role involves working closely with Sales and Global Marketing teams, think of examples where you’ve successfully collaborated across departments. Highlight your communication skills and how you’ve managed stakeholder expectations in past roles.
✨Data-Driven Mindset
HSO values a data-driven approach, so be prepared to discuss how you’ve used analytics tools to optimise campaigns. Share insights on how you’ve leveraged data to make informed decisions and improve marketing performance.
