Senior Public Sector Business Development Manager in Reading

About HSO

HSO is a Business Transformation Partner with deep industry expertise and global reach. We leverage the full power of the Microsoft Cloud to help organisations modernise operations, adopt data-driven intelligent automation, deliver real-time insights, and accelerate digital impact. By utilising Dynamics 365, Power Platform, Azure, Microsoft 365, AI/Copilot and Data & AI capabilities, HSO empowers organisations to innovate faster, improve how their people work, and enhance citizen and customer experiences.

Founded in 1987, HSO has more than 2,500 professionals across Europe, North America, and Asia. We are one of the world’s top Microsoft business applications and cloud transformation partners, and a proud member of Microsoft’s elite Inner Circle, representing the top 1% of partners worldwide. We specialise in sectors such as Public Sector, Retail, Manufacturing, Professional Services, and Financial Services. As an award-winning partner, HSO has been recognised as the global winner of the Microsoft Partner of the Year Award for D365 Finance, and a Finalist for D365 Sales & Marketing. We have also been ranked among the Best Companies to Work For, reflecting our culture of care, innovation, and growth.

At HSO, we are large enough to deliver enterprise-scale transformation, yet small enough to care. Our culture encourages entrepreneurship, collaboration, and personal development — where your voice is heard, and your impact is felt.

Purpose of the role

As a Public Sector Business Development Manager, you will lead on developing strategic relationships and securing new business within the UK public sector. You will identify opportunities and position Microsoft business applications and cloud services to help public sector organisations transform how they operate, improve citizen services, enhance efficiency, and achieve compliance and policy objectives.

Working closely with our Delivery, Pre-Sales, and Microsoft teams, you will shape compelling propositions and navigate complex public sector procurement processes including frameworks, tenders, and competitive bids. This is a high-impact role that will play a key part in building HSO’s growing footprint in the public sector and driving long-term growth.

Reporting Line

This role reports to the Sales Director.

Job Function

• Develop and execute a go-to-market strategy for the UK public sector, identifying target accounts and growth opportunities across central government, local authorities, healthcare/NHS, housing associations, and not-for-profit organisations.
• Build strong relationships with key public sector stakeholders, including C-Suite, Digital Transformation leaders, and Commercial/Procurement functions.
• Qualify opportunities, lead full sales cycles, and manage bids and proposals through to closure, including through frameworks such as G-Cloud, Digital Outcomes & Specialists, and others.
• Shape and present tailored value propositions aligned to client goals, drawing on Microsoft technologies including Dynamics 365, Power Platform, Microsoft 365, Azure, and AI/Copilot.
• Collaborate with internal teams (Pre-Sales, Architects, Delivery, Legal) to create compelling solutions and commercial proposals.
• Maintain a high-quality pipeline and accurate forecasting in CRM, contributing to regular reporting and leadership reviews.
• Stay informed on public sector policy, digital trends, funding streams, and procurement developments to support account planning.
• Represent HSO at public sector industry events, thought-leadership sessions, and Microsoft community engagements.

EXPERIENCE

Essential

• Proven track record in business development, account management or consultative sales within the UK public sector.
• Strong understanding of public sector procurement processes, frameworks, and budget cycles.
• Experience positioning Microsoft Cloud solutions or business applications (e.g., Dynamics 365, Azure, M365, Power Platform).
• Commercially astute with the ability to shape and negotiate complex deals.
• Excellent stakeholder engagement, communication, and influencing skills.
• Self-driven with a strong sense of ownership and accountability.
• Able to lead virtual teams and collaborate across functions to advance deals.

Desirable

• Familiarity with frameworks such as G-Cloud, DOS, NHS SBS, or similar.
• Experience working for a Microsoft partner or digital transformation consultancy.
• Understanding of public sector challenges such as data governance, digitisation of services, legacy system modernisation, and citizen experience improvement.
• Experience using CRM systems (ideally Dynamics 365) for pipeline management and forecasting.
• Degree-level education or equivalent professional experience.

Personal Qualities

• Passion for public sector improvement and service transformation.
• Resilient, outcome-orientated, and motivated by delivering results.
• Highly collaborative and able to build trust quickly.
• Excellent communicator with strong written and verbal presentation skills.
• Analytical mindset with the ability to spot trends and opportunities.
• Energetic, proactive, and solutions-focused.

Location

HSO offices are located in Manchester, Glasgow, and Reading. This is a hybrid role, with flexibility to work remotely. Travel to client sites and HSO offices will be required for relationship building and key meetings.

Salary

We offer a competitive, market-aligned salary that reflects the skills and experience of each candidate. The salary package will be discussed during the interview process and will be based on current market benchmarks for similar roles, as well as the individual’s qualifications and experience. Eligible employees may also receive performance-based bonuses and can participate in our extensive benefits programme.

Benefits Included:

• Paid Holidays
• Pension
• Healthcare
• Dental
• Life Insurance
• Tonic Wellbeing
• HSO Perkz
• Flexible working (when required and agreed)