At a Glance
- Tasks: Ensure Sales Qualified Leads are top-notch and campaigns drive real results.
- Company: Join a forward-thinking company that values collaboration and innovation.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for growth.
- Other info: Dynamic role with a focus on data accuracy and team alignment.
- Why this job: Be at the heart of marketing and sales, making a tangible impact.
- Qualifications: Experience in marketing or sales coordination is a plus.
The predicted salary is between 36000 - 44000 £ per year.
- Marketing Delivery Manager
- Role purpose
The Marketing Delivery Manager sits at the centre of HSO's marketing-to-sales process, ensuring Sales Qualified Leads (SQLs) are consistently qualified, data remains accurate and campaign activity translates into measurable pipeline.
Working across marketing, business development and sales teams, the role provides quality assurance, reporting, operational governance and commercial insight.
The objective is improve conversion rates, maximise marketing effectiveness and provide the business with greater visibility of customer engagement and sales performance.
Opportunity quality and qualification
One of the role's core responsibilities is ensuring that SQLs generated by the Business Development team meet HSO's qualification standards and are suitable for progression into the sales Opportunity development process.
Through regular review and coaching, the role helps drive continual improvement in SQL quality and conversion rates.
- Review and validate SQLs generated by Business Development Managers.
- Ensure qualification standards are applied consistently.
- Monitor acceptance and conversion rates.
- Identify coaching opportunities and areas for improvement.
- Support the continual refinement of qualification processes.
- Sales, marketing and business development coordination
The role acts as the operational link between marketing, business development and sales.
By facilitating communication and maintaining strong feedback loops, the role helps ensure all teams remain aligned around pipeline generation and campaign success.
- Chair the fortnightly Business Development and Sales review meeting.
- Facilitate updates on prospect engagement and opportunity progression.
- Gather feedback from sales teams regarding opportunity quality.
- Support collaboration between Marketing Managers and Business Development Managers.
- Ensure campaign priorities are reflected in prospect engagement activities.
- Reporting and commercial insight
The Marketing Delivery Manager is responsible for converting activity and engagement data into meaningful business insight.
This information helps shape future campaigns, improve targeting and support informed decision-making across the business.
- Produce weekly and monthly performance reports.
- Track campaign performance, SQL generation and pipeline contribution.
- Analyse engagement trends, conversion rates and buying signals.
- Identify patterns emerging from prospect conversations.
- Present findings and recommendations to marketing leadership and the wider business.
- Data governance and CRM management
The accuracy of HSO's customer data is fundamental to sales execution, reporting and marketing performance.
This role owns the governance and continuous improvement of business development-related data within Dynamics 365.
- Maintain standards across account, contact, lead, MQL, SQL andopportunity records.
- Monitor CRM data quality and completeness.
- Identify and correct data quality issues.
- Support reporting accuracy across marketing and sales activities.
- Recommend process improvements and automation opportunities.
- Success measures
Success in this role is measured through the quality of insight delivered, improvements in data standards, alignment across teams and the effectiveness of HSO's overall lead-to-pipeline process.
There is also an expectation that it will lead to high levels of CRM data accuracy and governance compliance.
Improve sales acceptance : High sales acceptance rates of BDM-generated SQLs. Target 80% acceptance.
Increase MQL conversion : Improved conversion from marketing engagement to SQL. Current benchmark 18.8%.
Deliver weekly operational insight : Consistent delivery of reporting and business insights.
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Marketing Delivery Manager in Manchester employer: HSO Enterprise Solutions GmbH
HSO is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Marketing Delivery Manager to thrive. With a strong focus on employee growth, HSO offers continuous training and development opportunities, ensuring that team members can enhance their skills while contributing to impactful marketing strategies. Located in a vibrant area, the company provides a dynamic environment where creativity and data-driven insights come together to drive success.
Contact Details:
HSO Enterprise Solutions GmbH Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Delivery Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HSO Enterprise Solutions GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HSO Enterprise Solutions GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HSO Enterprise Solutions GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HSO Enterprise Solutions GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Delivery Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HSO Enterprise Solutions GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HSO Enterprise Solutions GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about HSO Enterprise Solutions GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HSO Enterprise Solutions GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HSO Enterprise Solutions GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HSO Enterprise Solutions GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
