At a Glance
- Tasks: Drive pipeline growth by converting leads into sales opportunities through engaging conversations.
- Company: Join a dynamic team at HSO, a leader in business solutions.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for personal growth.
- Other info: Be part of a collaborative environment with great career advancement potential.
- Why this job: Make an impact by connecting businesses with solutions that drive success.
- Qualifications: Strong communication skills and a passion for sales are essential.
The predicted salary is between 31500 - 38500 £ per year.
- Business Development Representative
- Role purpose
The Business Development Representative is responsible for driving HSO’s pipeline growth, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) for hand off to our Sales Organisation who will qualify and develop them into opportunities.
The role focuses on two pipeline development actions
- Working alongside Marketing Managers and Sales Specialists, the role ensures that every campaign, event, digital engagement and prospect interaction is followed through to a clear SQL outcome.
- Proactive prospect engagement, opportunity qualification and market intelligence gathering.
Success is measured not simply by activity levels, but by the creation of high-quality SQLs that are accepted by sales teams and progressed into opportunities..
Opportunity generation and qualification
The primary focus of the role is identifying organisations that may benefit from HSO's expertise and progressing conversations into SQLs..
Business Development Reps are expected to conduct meaningful conversations that uncover business challenges, establish buying intent and determine suitability for further sales engagement and action.
- Engage prospective customers through telephone, email and Linked In activity.
- Generate qualified SQLs for HSO's sales teams.
- Qualify opportunities using agreed Budget, Authority, Need and Timeline (BANT) criteria.
- Gather sufficient information to support effective sales engagement.
- Schedule and coordinate introductions between prospects and sales specialists where appropriate.
- Campaign execution and marketing support
Business Development Reps operate as part of the marketing team, ensuring investment in campaigns translates into meaningful conversations and pipeline.
And reducing the number of leak points.
They provide direct follow-up to marketing activity and help maximise engagement across HSO's target accounts and sectors.
- Work alongside Marketing Managers to support campaign objectives.
- Drive registrations for events, webinars and marketing programmes.
- Follow up event registrants and attendees.
- Engage contacts who download HSO content and research.
- Follow up inbound enquiries and expressions of interest.
- Ensure all campaign responses receive a clear outcome and disposition.
- Customer and market insight
Every conversation represents an opportunity to better understand customer priorities, challenges and buying intentions.
The Business Development Manager plays an important role in gathering and sharing intelligence that helps HSO improve targeting, messaging and campaign performance.
- Capture customer challenges, priorities and business drivers.
- Identify buying signals and upcoming opportunities.
- Record competitor insight and market trends where identified.
- Share feedback that supports campaign optimisation and account planning.
- Provide regular intelligence to sales and marketing teams.
- CRM and process excellence
Accurate information is critical to effective reporting, campaign measurement and sales execution.
Business Development Managers are expected to maintain complete and timely records of all activities and outcomes within One CRM.
- Maintain accurate account, contact, lead and activity records.
- Record all engagement outcomes promptly.
- Update opportunity qualification information.
- Support closed-loop reporting between marketing and sales.
- Adhere to agreed data quality standards and processes.
- Key performance indicators
Performance is measured through a balanced scorecard that considers activity levels, SQL quality, sales acceptance and contribution to pipeline growth.
The emphasis is on generating SQLs that can progress through the HSO sales process rather than simply achieving activity targets.
- Average 70 successful conversations per day across the month (pro-rated to contracted hours).
- Convert 30%+ of engaged organisations into Sales Accepted Qualified Opportunities.
- Convert 65%+ to SQLs that have progressed to Sales Accepted Opportunities.
- Maintain 80%+ sales acceptance rate of generated SQLs.
- CRM data accuracy and compliance.
- Capture at least 10 validated buying signals, projects or intelligence items per month that support future pipeline generation.
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Business Development Representative in Manchester employer: HSO Enterprise Solutions GmbH
HSO is an exceptional employer for Business Development Representatives, offering a dynamic work culture that prioritises collaboration and innovation. With a strong focus on employee growth, HSO provides comprehensive training and development opportunities, ensuring that team members can thrive in their roles while contributing to meaningful projects. Located in a vibrant area, employees enjoy a supportive environment that fosters creativity and engagement, making it an ideal place for those seeking a rewarding career in business development.
Contact Details:
HSO Enterprise Solutions GmbH Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative in Manchester
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We think you need these skills to ace Business Development Representative in Manchester
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at HSO Enterprise Solutions GmbH, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at HSO Enterprise Solutions GmbH
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with HSO Enterprise Solutions GmbH’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
