At a Glance
- Tasks: Lead and scale our TikTok Shop channel for major beauty brands.
- Company: Join one of the UK's fastest-growing beauty companies with a vibrant culture.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for growth.
- Other info: Autonomy to run TikTok Shop like a mini business with exciting growth potential.
- Why this job: Be at the forefront of beauty trends and drive real revenue impact.
- Qualifications: Commercial mindset and experience in agency management required.
The predicted salary is between 30000 - 40000 € per year.
Location: North London (Hybrid - 2 days in office, Tuesdays and Thursdays)
About Us
Established in 2009, HSNF has grown into one of the UK’s fastest-growing beauty companies - a multi-brand beauty group with a portfolio of five market-leading personal care and beauty brands: Mylee, Pai Skincare, PraNaturals, Pipkin and Magnitone. We live and breathe beauty trends, from top to toe. Born out of our roots in professional salons, our professional-quality products have been loved by customers and used by professionals across the UK and Europe for over 15 years. Today, our brands sell through marketplace, DTC, and retail channels, with a range of #1 best-sellers across the nailcare and waxing categories. We never stop hunting for the next trend - or finding ways to make our products even better.
The Role
We are hiring a TikTok Shop Executive to take ownership of our TikTok Shop channel and scale it into one of HSNF's largest revenue and acquisition engines. The role focuses on Mylee as the main brand (in the UK and soon the EU), alongside Pai Skincare and Magnitone. TikTok Shop is already our fastest-growing channel, and with several new market expansions launching in the next 6 months and ambitious growth targets ahead, this is one of the most exciting commercial openings in the business. You will be leading a fast-scaling, high-visibility part of HSNF as it really takes off. This is not traditional influencer marketing - it is performance-first, commercially focused, and accountable to revenue targets. You will not be executing day-to-day content yourself - this is the role of our Social Media team. Instead, you will lead and manage our TikTok Shop agency partner, who handles all parts of the account: TikTok Shop operations, paid ads, Lives, and the affiliate / creator programme. Your job is to set the strategy, brief the agency, hold them accountable to KPIs, and continuously push for stronger performance against GMV, CPA, ROAS and contribution margin. We want someone hungry, proactive, and commercially-minded - unafraid to take ownership and turn ambition into measurable revenue. You will run TikTok Shop like a mini business inside the company, with real autonomy and meaningful budget behind you. You will also work cross-functionally with our brand, ecommerce, and creative teams, and be the internal expert and advocate for TikTok Shop at HSNF. This role reports directly to our Head of Marketplaces.
Please note: This is a commercial and operational role focused on revenue, channel performance, and agency management. It is not a content creation, organic TikTok, or an influencer marketing role.
Key Responsibilities
- 50% - Agency Management
TikTok Shop Executive - Hybrid employer: HSNF Ltd
HSNF is an exceptional employer, offering a dynamic work environment in North London that fosters creativity and innovation within the beauty industry. With a strong focus on employee growth, you will have the opportunity to lead a high-visibility channel and make a significant impact on the company's success while enjoying a hybrid work model that promotes work-life balance. Our collaborative culture encourages proactive thinking and provides meaningful autonomy, making it an exciting place for those looking to thrive in a fast-paced, commercially-driven role.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Executive - Hybrid
✨Tip Number 1
Get to know the company inside out! Research HSNF, its brands, and the TikTok Shop channel. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by thinking about how you can drive revenue and performance for TikTok Shop. Have specific ideas ready to share, showing that you’re proactive and ready to take ownership.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the HSNF family.
We think you need these skills to ace TikTok Shop Executive - Hybrid
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the TikTok Shop Executive role. Highlight any experience you have with e-commerce, agency management, or performance marketing. We want to see how your skills align with our ambitious growth targets!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for beauty trends and your understanding of TikTok as a commercial platform. Let us know why you're the perfect fit for leading our TikTok Shop channel.
Showcase Your Results:When detailing your past experiences, focus on measurable results. Did you increase revenue or improve KPIs in a previous role? We love numbers, so make sure to include them to demonstrate your impact!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at HSNF Ltd
✨Know Your TikTok Trends
Familiarise yourself with the latest trends on TikTok, especially those related to beauty and personal care. Being able to discuss current viral content or successful campaigns will show your passion for the platform and its potential for HSNF.
✨Showcase Your Commercial Mindset
Prepare examples of how you've driven revenue or improved performance in previous roles. Highlight your understanding of KPIs like GMV, CPA, and ROAS, and be ready to discuss strategies you would implement to achieve ambitious growth targets.
✨Demonstrate Agency Management Skills
Think about your experience working with external partners or agencies. Be prepared to share specific instances where you successfully managed relationships, set clear expectations, and held teams accountable to deliver results.
✨Cross-Functional Collaboration
This role requires working closely with various teams. Prepare to discuss how you've effectively collaborated with different departments in the past, and how you plan to advocate for TikTok Shop within HSNF to ensure alignment and success.
