TikTok Shop Executive - Hybrid in London

Location: North London (Hybrid - 2 days in office, Tuesdays and Thursdays)

About Us

Established in 2009, HSNF has grown into one of the UK’s fastest-growing beauty companies - a multi-brand beauty group with a portfolio of five market-leading personal care and beauty brands: Mylee, Pai Skincare, PraNaturals, Pipkin and Magnitone. We live and breathe beauty trends, from top to toe. Born out of our roots in professional salons, our professional-quality products have been loved by customers and used by professionals across the UK and Europe for over 15 years. Today, our brands sell through marketplace, DTC, and retail channels, with a range of #1 best-sellers across the nailcare and waxing categories. We never stop hunting for the next trend - or finding ways to make our products even better.

The Role

We are hiring a TikTok Shop Executive to take ownership of our TikTok Shop channel and scale it into one of HSNF's largest revenue and acquisition engines. The role focuses on Mylee as the main brand (in the UK and soon the EU), alongside Pai Skincare and Magnitone. TikTok Shop is already our fastest-growing channel, and with several new market expansions launching in the next 6 months and ambitious growth targets ahead, this is one of the most exciting commercial openings in the business. You will be leading a fast-scaling, high-visibility part of HSNF as it really takes off. This is not traditional influencer marketing - it is performance-first, commercially focused, and accountable to revenue targets. You will not be executing day-to-day content yourself - this is the role of our Social Media team. Instead, you will lead and manage our TikTok Shop agency partner, who handles all parts of the account: TikTok Shop operations, paid ads, Lives, and the affiliate/creator programme. Your job is to set the strategy, brief the agency, hold them accountable to KPIs, and continuously push for stronger performance against GMV, CPA, ROAS and contribution margin. We want someone hungry, proactive, and commercially-minded - unafraid to take ownership and turn ambition into measurable revenue. You will run TikTok Shop like a mini business inside the company, with real autonomy and meaningful budget behind you. You will also work cross-functionally with our brand, ecommerce, and creative teams, and be the internal expert and advocate for TikTok Shop at HSNF. This role reports directly to our Head of Marketplaces.

Please note: This is a commercial and operational role focused on revenue, channel performance, and agency management. It is not a content creation, organic TikTok, or an influencer marketing role.

Key Responsibilities

• 50% - Agency Management & Channel Ownership: Lead our TikTok Shop agency, who runs all aspects of the account (Shop, Ads, Lives, Affiliates). Brief them tightly, set weekly KPIs, and push for relentless improvement on GMV, CPA, ROAS, and contribution margin. Step in to resolve operational issues as they arise, keeping the channel running smoothly day-to-day.
• 25% - Strategy & Growth Planning: Build and own the TikTok Shop strategy across Mylee, Pai and Magnitone. Plan promotional calendars, forecast GMV, set targets, and identify new growth levers - creator partnerships, format tests, new product launches, and new market entries.
• 15% - Performance Analysis & Iteration: Track GMV, ROAS, contribution margin, and content performance. Double down on what is working, kill what is not, and continuously sharpen the playbook with the agency.
• 10% - Cross-functional Collaboration: Partner with brand, ecommerce, and creative teams to align TikTok Shop activity with each brand's wider strategy and ensure consistency across channels.

You Will Likely Thrive Here If You

• Are passionate about social ecommerce and excited by where TikTok Shop is heading
• Are proactive, always looking for new opportunities for the business
• Can dig deep into performance data, draw conclusions and devise a strategy
• Think like a performance marketer - fluent in GMV, ROAS, CPA, and contribution margin
• Have 2+ years of hands-on TikTok Shop experience with a track record of driving GMV and scaling sales
• Are confident managing agencies or external partners, and holding them accountable to commercial KPIs
• Have built or managed large creator communities or affiliate programmes

Extra Credit For

• Beauty, personal care, or wider FMCG / DTC experience
• Experience working closely with paid social or performance media teams
• International or multi-market TikTok Shop experience
• Hands-on experience with Shopify or DTC commerce stacks

Benefits

• Competitive salary with performance-based bonuses.
• 31 days of annual leave (inclusive of bank holidays), increasing with service up to 36 days.
• Birthday Day Off
• Hybrid working: 2 mandatory in-office days in Muswell Hill (Tuesday/Thursday) and 3 remote days.
• Complimentary products and exclusive brand discounts.
• Complimentary snacks and drinks in the office.
• Access to weekly group PT sessions and a 24-hour Employee Assistance Program (EAP).
• Regular team socials and a collaborative office environment
• Volunteer Days

For London office based employees: you must have the right to work in the UK to be considered.