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- Tasks: Lead creative marketing campaigns that connect healthcare professionals with industry events.
- Company: HSJ Information, a leading brand in UK healthcare events.
- Benefits: Hybrid work, career growth, and the chance to shape impactful campaigns.
- Why this job: Make a real impact in healthcare marketing and develop your strategic skills.
- Qualifications: 1.5+ years in B2B marketing and strong communication skills.
- Other info: Join a dynamic team and collaborate across various departments.
The predicted salary is between 28800 - 48000 £ per year.
Are you a creative and commercially minded marketer looking to make a real impact? At HSJ Information, we run some of the most influential events in the UK healthcare sector, bringing together leaders, innovators and decision-makers shaping the future of healthcare. We’re looking for a Senior Marketing Executive to join our growing team and lead engaging, data-driven marketing campaigns that drive attendance, awards entries, and sponsorship opportunities across our events portfolio. This is a fantastic opportunity for someone who wants to take ownership of campaigns, develop strategic marketing skills, and grow their career within a leading healthcare media brand.
What You'll Be Doing
- As a key member of the marketing team, you will plan and deliver integrated marketing campaigns that connect healthcare professionals with our industry-leading conferences and awards. Your work will directly impact the success and growth of our events portfolio.
- Campaign Strategy & Delivery
- Plan and deliver multi-channel marketing campaigns including email, social media, website, and digital channels.
- Drive delegate registrations, awards entries, and sponsorship leads.
- Ensure all marketing messaging is clear, compelling and tailored to different audience segments.
- Build and manage targeted audience databases aligned with event audience profiles.
- Identify new opportunities to reach healthcare leaders and decision makers.
- Work with sales and production teams to identify potential sponsors and partners.
- Manage and optimise event websites and digital content.
- Create engaging marketing collateral including emails, brochures, invitations and social campaigns.
- Build and deploy campaigns using marketing automation platforms such as Marketo.
- Track campaign performance against clear KPIs and acquisition targets.
- Analyse results to optimise campaigns and improve performance.
- Contribute to post-event analysis and insights to drive future improvements.
- Provide on-site support at key industry events.
- Lead the social media promotion and engagement strategy around events.
What We're Looking For
We’re looking for someone who is curious, proactive, and passionate about marketing.
Essential
- 1.5+ years’ experience in B2B marketing
- Experience delivering successful multi-channel marketing campaigns
- Strong copywriting and communication skills
- Ability to work with multiple stakeholders across a business
- A data-driven mindset with experience tracking campaign performance
Nice to Have
- Experience marketing events, conferences or awards
- Knowledge of the UK healthcare sector
- Experience with marketing automation platforms or CRM systems
Tools & Platforms
- Experience with the following is beneficial:
- Marketing automation (Marketo, HubSpot, Pardot or similar)
- CRM platforms (Salesforce or MS Dynamics)
- Social media management tools (Sprout, Hootsuite etc.)
- Google Analytics or similar reporting tools
- CMS and SEO basics
- Microsoft Office and SharePoint
Why Join HSJ Information?
- Work with a trusted brand in UK healthcare
- Be part of high-profile industry events
- Take ownership of end-to-end marketing campaigns
- Collaborate with teams across marketing, editorial and sales
- Grow your career in a fast-paced, commercially focused environment
Ready to Apply?
If you’re a driven marketer who wants to create impactful campaigns and grow within a leading events business, we’d love to hear from you. Apply now and be part of the team shaping the future of UK healthcare events.
Senior Marketing Executive in City of London employer: HSJ Information
Contact Detail:
HSJ Information Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in City of London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with professionals in the healthcare sector. The more people you know, the better your chances of landing that Senior Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. This will give potential employers a taste of what you can bring to the table and help you stand out from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like HSJ Information, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Utilise our website! When you find a role that excites you, apply directly through StudySmarter. We make it easy for you to showcase your talents and get noticed by top employers in the healthcare industry.
We think you need these skills to ace Senior Marketing Executive in City of London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique marketing style. Remember, we want to see how you can bring fresh ideas to the table.
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Marketing Executive role. Highlight your experience with multi-channel campaigns and data-driven strategies, as these are key to what we’re looking for.
Be Data-Driven: Since we value a data-driven mindset, don’t forget to mention any relevant metrics or KPIs from your past campaigns. Show us how you've tracked performance and optimised results – it’ll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at HSJ Information
✨Know Your Campaigns
Before the interview, brush up on successful multi-channel marketing campaigns you've led. Be ready to discuss specific strategies you used, the results achieved, and how they align with HSJ Information's focus on driving attendance and sponsorship opportunities.
✨Show Your Data Savvy
Since a data-driven mindset is essential for this role, prepare examples of how you've tracked campaign performance in the past. Highlight any tools you've used, like Google Analytics or marketing automation platforms, to demonstrate your analytical skills.
✨Tailor Your Messaging
Think about how you can tailor your communication style to different audience segments. During the interview, share examples of how you've crafted compelling messaging for diverse groups, especially in the healthcare sector, to show your understanding of the target audience.
✨Be Proactive and Curious
HSJ Information values curiosity and proactivity. Prepare questions that show your interest in their events and marketing strategies. This not only demonstrates your enthusiasm but also gives you insights into how you can contribute to their goals.