Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales growth and lead a high-performing team across the EMEA region.
- Company: Join HSI, a global SaaS leader in safety and compliance training.
- Benefits: Competitive salary, performance bonuses, and opportunities for career advancement.
- Why this job: Shape the future of workplace safety while leading a dynamic sales team.
- Qualifications: 7+ years in B2B SaaS sales with leadership experience required.
- Other info: Remote-first role with occasional travel; based in the UK or Ireland.
The predicted salary is between 72000 - 108000 £ per year.
Drive growth, lead with purpose, and shape the future of safety and compliance training.
About HSI: HSI is a global SaaS company dedicated to helping organizations simplify safety, compliance, and workforce management. Our platform empowers businesses to keep their teams safe, trained, and compliant—across industries and geographies. As part of our continued global expansion, HSI is investing heavily in the EMEA region, supporting product lines including Skillko, HandsHQ, and Donesafe. This portfolio will continue to evolve as HSI grows and integrates additional European brands.
The Role: We’re looking for an experienced, hands-on Senior Director of Sales to lead HSI's growth across the EMEA region. This role is ideal for a process-driven SaaS sales leader who thrives in dynamic, high-growth environments, excels at building scalable sales frameworks, and knows how to coach and develop high-performing Account Executives. You’ll report directly to both the Chief Revenue Officer and Regional General Manager, owning day-to-day sales execution while contributing strategically to the go-to-market approach across multiple product lines. This is an exciting opportunity to lead in a fast-moving, acquisition-driven organization—helping unify and scale HSI's sales presence across EMEA.
Location: This is a remote-first position, with occasional travel. Candidates should be based in the UK or Ireland with easy access to a major airport.
Key Responsibilities
- Sales Leadership & Execution: Own and execute a scalable, structured sales process with clear pipeline rigor. Set and manage team and individual targets with strong forecast accountability. Support reps through complex deals and ensure call cadences and activity benchmarks are consistently met. Deliver consistent revenue growth through strong pipeline management and team performance. Collaborate with leadership to refine the GTM strategy as we expand across sectors.
- Team Management & Coaching: Build, coach, and lead a team of high-performing B2B AEs, providing tactical coaching and performance management. Foster a results-oriented, feedback-driven culture focused on ongoing skill development. Identify skill gaps and lead regular sales training, role plays, and performance check-ins.
- Customer & Market Engagement: Build and deepen relationships with key customers and prospects. Guide the team in targeting mid-market and enterprise clients in high-risk sectors (construction, logistics, energy, manufacturing, etc.). Identify and pursue new market opportunities across sectors and geographies. Champion the voice of the customer internally to support product and marketing alignment.
- Cross-Functional Collaboration: Collaborate with Marketing, Product, and Customer Success to ensure go-to-market alignment. Contribute to product feedback and positioning through market insights and client input.
- Operational & Financial Management: Lead weekly pipeline reviews and forecast calls with rigor. Ensure proper use of CRM (Salesforce) and sales enablement tools. Track key metrics, report on performance trends, and contribute to revenue planning.
Requirements
- 7+ years of experience in B2B SaaS sales, including at least 3 years in a sales leadership role.
- Proven success managing and scaling remote or hybrid sales teams.
- Deep understanding of the UK/Ireland business landscape and regional buying behaviors.
- Strong track record in pipeline forecasting, deal strategy, and driving process accountability.
- Experience selling into complex or regulated industries such as utilities, logistics, health & safety, or workforce compliance (preferred, not required).
- A track record of coaching and developing Account Executives, with an emphasis on skill growth and performance.
- Experience managing complex sales cycles and navigating enterprise-level customer needs.
- Comfortable leading through ambiguity while implementing structure, rigor, and repeatable processes.
- Proficient with CRM systems (Salesforce preferred) and confident using data to drive decision-making.
- Experience with tools like DealHub, Gong, Hubspot, or Salesloft is a plus.
- Genuine passion for helping businesses build safer, smarter, and more compliant workplaces.
- Familiarity with sales methodologies such as MEDDIC, Challenger, or similar frameworks.
- Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred).
Benefits
- Lead a high-impact regional team with strong momentum and market potential.
- Be part of a fast-growing global company committed to workplace safety and compliance.
- Competitive base salary + performance bonus + opportunity for advancement.
- Inclusive, mission-driven culture that values autonomy and action.
Sr. Director of Sales - EMEA in London employer: HSI
Contact Detail:
HSI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Director of Sales - EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, culture, and recent news. We want to show them that you’re not just another candidate, but someone who genuinely cares about their mission and values.
✨Tip Number 3
Practice your pitch! You need to be able to sell yourself just like you would sell a product. We recommend rehearsing your key achievements and how they relate to the role you’re applying for—confidence is key!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We want to remind them why you’re the perfect fit for the Senior Director of Sales role.
We think you need these skills to ace Sr. Director of Sales - EMEA in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sr. Director of Sales. Highlight your experience in B2B SaaS sales and leadership, and don’t forget to mention any specific achievements that align with our goals at HSI.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about safety and compliance training, and how your skills can help drive growth in the EMEA region. Keep it engaging and personal!
Showcase Your Leadership Style: We want to know how you lead and develop teams. Share examples of how you've coached Account Executives in the past and the impact it had on their performance. This will help us see if you’re the right fit for our culture.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at HSI
✨Know Your Numbers
As a Senior Director of Sales, you'll need to demonstrate your understanding of sales metrics and pipeline management. Be prepared to discuss your past performance in detail, including revenue growth percentages and how you forecasted sales. This shows that you can drive results and have a data-driven approach.
✨Showcase Your Leadership Style
This role requires strong leadership skills, so think about how you can convey your coaching and team management style. Prepare examples of how you've developed high-performing teams in the past, focusing on specific strategies you used to foster a feedback-driven culture and improve performance.
✨Understand the Market Landscape
Familiarise yourself with the UK and Ireland business landscape, especially in sectors like construction and logistics. Be ready to discuss how you would approach these markets and identify new opportunities. Showing that you understand regional buying behaviours will set you apart from other candidates.
✨Align with Company Values
HSI is dedicated to workplace safety and compliance, so it's crucial to express your passion for these areas. Think about how your values align with theirs and be prepared to discuss how you can contribute to their mission. This will demonstrate that you're not just looking for a job, but are genuinely interested in making an impact.
