At a Glance
- Tasks: Design and deliver engaging sales training programmes to boost team performance.
- Company: HS Direct, a fast-growing business focused on Health & Safety support.
- Benefits: Hybrid work model, ongoing support, and career development opportunities.
- Other info: Join a passionate team where your ideas are valued and impact is visible.
- Why this job: Shape the future of sales teams and help individuals reach their full potential.
- Qualifications: Strong sales background with experience in coaching and mentoring.
The predicted salary is between 35000 - 42000 £ per year.
HYBRID TO SHEFFIELD OFFICE - 3 DAYS IN THE OFFICE 2 DAYS FROM HOME
At HS Direct, we’re on a mission to make a real difference for businesses across the UK by providing expert Health & Safety support, compliance solutions, and trusted advice that helps organisations protect their people and operate with confidence. We’re a fast-growing business built around people, expertise, and outstanding customer relationships. Our success comes from having ambitious teams who are passionate about delivering value, building strong relationships, and helping clients solve real business challenges.
As we continue to grow, we’re investing in our people and looking for an exceptional Sales Trainer to help develop our sales teams, improve performance, and build the next generation of top-performing consultants. This is an exciting opportunity to join a business where your impact will be visible every day helping individuals build confidence, sharpen their skills, and achieve their full potential.
The Role: As Sales Trainer, you’ll play a key role in developing our sales teams and driving performance across the business. Our sales consultants manage the full sales cycle, from initial prospecting and qualification through to consultation, solution selling, negotiation, and closing. This means they need the skills, confidence, and commercial understanding to build relationships, uncover client needs, overcome objections, and deliver successful outcomes. Your role will be to bring out the best in our people by creating engaging training, coaching in real-time, and turning successful sales behaviours into repeatable processes. You’ll work closely with sales leadership to understand performance trends, identify opportunities, and deliver training that creates measurable improvements.
What You’ll Be Doing:
- Designing and delivering engaging sales training programmes for new starters and experienced consultants
- Supporting the development of salespeople across the full sales cycle from prospecting and discovery through to negotiation and closing
- Coaching teams on call structure, questioning techniques, objection handling, relationship building
- Listening to calls, analysing performance, and identifying opportunities for improvement
- Turning top performer behaviours into clear frameworks, scripts, and best-practice sales playbooks
- Running workshops, roleplays, and 1:1 coaching sessions that build confidence and capability
- Supporting onboarding programmes to help new starters reach competency faster
- Working with sales leaders to identify performance gaps and create targeted development plans
- Using CRM and performance data to measure impact and continuously improve training effectiveness
What We’re Looking For:
- A strong background in sales, ideally within outbound, B2B
- Experience coaching, mentoring, or developing sales teams
- A proven understanding of the full sales cycle and what great sales conversations look like
- Strong knowledge of cold calling, discovery, objection handling, and closing techniques
- The ability to break down successful sales behaviours into simple, repeatable methods
- Confidence delivering engaging group training and individual coaching
- A commercial mindset with the ability to use data and insights to improve performance
- A passion for helping people grow, succeed, and achieve their goals
Why Join HS Direct? At HS Direct, we believe our people are the reason for our success. We’re committed to creating an environment where ambitious individuals can grow, develop, and make a genuine impact. You’ll be joining a business where:
- Your ideas and expertise are valued
- You’ll have the opportunity to influence sales performance and team development
- You’ll work alongside passionate, driven people who want to succeed
- You’ll receive ongoing support, training, and career development opportunities
- You’ll be part of a growing organisation with exciting ambitions for the future
This is more than just a training role it’s an opportunity to shape the future of our sales teams, develop talent, and help people become the best version of themselves.
Sales Trainer in Sheffield employer: HS Direct
At HS Direct, we pride ourselves on being an exceptional employer that values the growth and development of our people. Located in Sheffield, our hybrid work model allows for a balanced approach to work-life integration, while our commitment to ongoing training and support ensures that you can make a meaningful impact on our sales teams. Join us to be part of a dynamic culture where your contributions are recognised, and you can help shape the future of our organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Trainer in Sheffield
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Trainer at HS Direct, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including HS Direct. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Trainer. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Trainer in Sheffield
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for HS Direct:When writing your cover letter, make sure to tailor your message specifically for HS Direct. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at HS Direct
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show HS Direct that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show HS Direct that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with HS Direct’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
