New Business Executive in Sheffield

Salary: Competitive Salary + OTE (uncapped)

What HS Direct Does

HS Direct is a UK‑based company that helps small and medium‑sized businesses manage their Health & Safety, HR, and legal compliance requirements in a simple, cost‑effective way. Founded in 2004 and headquartered in Sheffield, the company provides tools, templates, software, and expert support to make compliance easier saving businesses time and helping them stay on the right side of regulations.

Who Their Clients Are

HS Direct’s client base is small and medium‑sized businesses across a range of sectors, especially those where health and safety compliance is critical. Typical clients include:

• Construction firms and contractors
• Manufacturing and engineering companies
• Facilities management and maintenance providers

We are recruiting a New Business Executive to drive growth by winning new clients within an assigned geographic territory. This role is focused on proactive new business acquisition, developing a strong pipeline of opportunities, and converting prospects into long‑term customers. This is a hands‑on, hunter‑style role where you will take full ownership of the end‑to‑end sales cycle. You will identify and target prospects, open doors through outbound activity, manage the sales process, and close new business. As your territory matures, the focus will evolve towards maximizing market penetration, increasing average deal value, and building a sustainable pipeline that consistently delivers revenue growth.

Role Purpose

The purpose of this role is to:

• Grow new client revenue within an allocated territory through proactive prospecting and sales activity.
• Take ownership of the full 360° new business sales cycle, from initial outreach through to close.
• Develop a deep understanding of the local market, target sectors, and customer needs within your territory.
• Establish a strong personal presence and reputation as a trusted advisor to prospective clients.
• Build a predictable and scalable pipeline of new business opportunities.

Key Objectives (First 12–24 months)

• Consistently achieve or exceed new business revenue targets.
• Build and maintain a healthy pipeline of qualified new business opportunities.
• Increase market penetration and brand awareness within the assigned territory.
• Convert cold and warm prospects into long‑term, repeat customers.
• Demonstrate effective territory planning and disciplined sales execution.

Key Responsibilities

Territory Planning & Prospecting

• Take ownership of a defined geographic territory, developing and executing a structured territory plan.
• Identify and prioritize target organisations and key decision‑makers within agreed sectors.
• Proactively prospect through cold calling, email, LinkedIn, networking, and face‑to‑face activity.
• Build a robust pipeline through consistent outbound activity and effective follow‑up.

New Business Sales Execution

• Manage the full 360° sales cycle for all new business opportunities.
• Conduct discovery meetings to understand client needs, challenges, and commercial drivers.
• Present tailored solutions that clearly articulate value and ROI.
• Negotiate commercial terms and close deals in line with pricing and margin guidelines.
• Accurately forecast pipeline and revenue performance.

Relationship Building & Market Development

• Develop strong relationships with prospective clients and key stakeholders.
• Position yourself and the business as a credible, trusted partner.
• Attend local networking events, exhibitions, and meetings to generate leads and raise brand awareness.
• Gather market insight and feedback to inform sales strategy and messaging.
• Work closely with internal teams to ensure a smooth transition from sale to onboarding.
• Provide clear handover information to account management or service teams once new business is secured.
• Collaborate with marketing to support local campaigns and targeted activity.

Reporting, Insight & Process Improvement

• Maintain accurate records of activity, contacts, opportunities, and pipeline in the CRM.
• Report regularly on activity levels, pipeline health, conversion rates, and revenue performance.
• Use data and insight to refine your approach, improve conversion, and maximize territory performance.
• Contribute ideas and feedback to improve sales processes and effectiveness.

Key Measures of Success (KPIs)

• New client revenue generated within the territory.
• Pipeline value, quality, and conversion rates.
• Number of qualified new business opportunities created.
• Activity levels (calls, meetings, proposals) aligned to agreed targets.
• Forecast accuracy and consistency of performance.

What We’re Looking For

Experience & Knowledge

• Proven experience in new business or business development within a B2B environment.
• Demonstrated success managing the full 360° sales cycle and closing new clients.
• Strong track record in outbound prospecting and pipeline creation.
• Experience managing and developing a defined sales territory.
• Confident using CRM systems to manage pipeline and report performance.
• Experience selling services or solutions is desirable but not essential.

Skills & Behaviours

• Strong hunter mentality with high levels of motivation and resilience.
• Commercially astute with strong negotiation and closing skills.
• Highly organised, able to manage competing priorities across a wide territory.
• Results-driven with a focus on achieving and exceeding targets.
• Self‑motivated and comfortable working autonomously in a field‑based role.

Who You Are

You are a driven new business professional who thrives on opening doors and winning new clients. You enjoy building a territory, creating opportunities from scratch, and seeing tangible results from your efforts. Disciplined, persistent, and commercially minded, you take full ownership of your performance. You’re excited by an uncapped commission structure and motivated by the opportunity to directly influence your earnings through success in the role.