New Business Territory Manager in Cheshire, Warrington
New Business Territory Manager

New Business Territory Manager in Cheshire, Warrington

Warrington +1 Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive growth by winning new clients and managing the full sales cycle.
  • Company: Dynamic company offering a hybrid work environment and competitive salary.
  • Benefits: Uncapped commission, flexible hours, and opportunities for personal growth.
  • Why this job: Make a real impact by building relationships and closing deals in your territory.
  • Qualifications: Experience in B2B sales and a strong hunter mentality.
  • Other info: Join a motivated team and enjoy the thrill of achieving targets.

The predicted salary is between 36000 - 60000 £ per year.

We are recruiting a New Business Territory Manager to drive growth by winning new logo clients within an assigned geographic territory. This role is focused on proactive new business acquisition, developing a strong pipeline of opportunities, and converting prospects into long-term customers.

This is a hands-on, hunter-style role where you will take full ownership of the end-to-end sales cycle. You will be responsible for identifying and targeting prospects, opening doors through outbound activity, managing the sales process, and closing new business. As the territory matures, the focus will evolve towards maximising market penetration, increasing average deal value, and building a sustainable pipeline that consistently delivers revenue growth.

Role Purpose

  • Grow new logo revenue within an allocated territory through proactive prospecting and sales activity.
  • Take ownership of the full 360° new business sales cycle, from initial outreach through to close.
  • Develop a deep understanding of the local market, target sectors, and customer needs within your territory.
  • Establish a strong personal presence and reputation as a trusted advisor to prospective clients.
  • Build a predictable and scalable pipeline of new business opportunities.

Key Objectives

  • Consistently achieving or exceeding new business revenue targets.
  • Building and maintaining a healthy pipeline of qualified new business opportunities.
  • Increasing market penetration and brand awareness within the assigned territory.
  • Converting cold and warm prospects into long-term, repeat customers.
  • Demonstrating effective territory planning and disciplined sales execution.

Key Responsibilities

Territory Planning & Prospecting (Full 360 Ownership)

  • Take ownership of a defined geographic territory, developing and executing a structured territory plan.
  • Identify and prioritise target organisations and key decision-makers within agreed sectors.
  • Proactively prospect through cold calling, email, LinkedIn, networking, and face-to-face activity where appropriate.
  • Build a robust pipeline through consistent outbound activity and effective follow-up.

New Business Sales Execution

  • Manage the full 360° sales cycle for all new business opportunities, from first contact to signed agreement.
  • Conduct discovery meetings to understand client needs, challenges, and commercial drivers.
  • Present tailored solutions that clearly articulate value and ROI.
  • Negotiate commercial terms and close deals in line with pricing and margin guidelines.
  • Accurately forecast pipeline and revenue performance.

Relationship Building & Market Development

  • Develop strong relationships with prospective clients and key stakeholders within your territory.
  • Position yourself and the business as a credible, trusted partner in your market.
  • Attend local networking events, exhibitions, and meetings to generate leads and raise brand awareness.
  • Gather market insight and feedback to inform sales strategy and messaging.

Collaboration & Handover

  • Work closely with internal teams to ensure a smooth transition from sale to onboarding.
  • Provide clear handover information to account management or service teams once new business is secured.
  • Collaborate with marketing to support local campaigns and targeted activity within the territory.

Reporting, Insight & Process Improvement

  • Maintain accurate records of activity, contacts, opportunities, and pipeline in the CRM.
  • Report regularly on activity levels, pipeline health, conversion rates, and revenue performance.
  • Use data and insight to refine your approach, improve conversion, and maximise territory performance.
  • Contribute ideas and feedback to improve sales processes and effectiveness.

Key Measures of Success (KPIs)

  • New logo revenue generated within the territory.
  • Pipeline value, quality, and conversion rates.
  • Number of qualified new business opportunities created.
  • Activity levels (calls, meetings, proposals) aligned to agreed targets.
  • Forecast accuracy and consistency of performance.

What We’re Looking For

Experience & Knowledge

  • Proven experience in a new business or business development role within a B2B environment.
  • Demonstrated success managing the full 360° sales cycle and closing new logo business.
  • Strong track record in outbound prospecting and pipeline creation.
  • Experience managing and developing a defined sales territory.
  • Confident using CRM systems to manage pipeline and report on performance.
  • Experience selling services or solutions is desirable but not essential.

Skills & Behaviours

  • Strong hunter mentality with high levels of motivation and resilience.
  • Confident communicator, comfortable engaging senior decision-makers.
  • Commercially astute with strong negotiation and closing skills.
  • Highly organised, able to manage competing priorities across a wide territory.
  • Results-driven with a strong focus on achieving and exceeding targets.
  • Self-motivated and comfortable working autonomously in a field-based role.

Who You Are

You are a driven new business professional who thrives on opening doors and winning new clients. You enjoy the challenge of building a territory, creating opportunities from scratch, and seeing tangible results from your efforts.

You are disciplined, persistent, and commercially minded, with the confidence to take full ownership of your performance. You’re excited by an uncapped commission structure and motivated by the opportunity to directly influence your earning potential through success in the role.

Apply now for further information!

Locations

Warrington Cheshire

New Business Territory Manager in Cheshire, Warrington employer: HS Direct

Join a dynamic and innovative team as a New Business Territory Manager, where your efforts directly contribute to the company's growth and success. Enjoy a hybrid working environment that promotes work-life balance, alongside competitive salary packages and uncapped commission opportunities. With a strong focus on employee development and a culture that values initiative and results, this role offers you the chance to thrive in a supportive atmosphere while building meaningful client relationships.
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Contact Detail:

HS Direct Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land New Business Territory Manager in Cheshire, Warrington

✨Tip Number 1

Get to know your territory like the back of your hand! Research local businesses, understand their needs, and identify key decision-makers. This will help you tailor your approach and make a strong first impression.

✨Tip Number 2

Don’t be shy about reaching out! Use cold calling, LinkedIn, and networking events to connect with potential clients. The more proactive you are, the better your chances of landing those new logos.

✨Tip Number 3

When you get a meeting, come prepared! Understand the client’s challenges and be ready to present tailored solutions that highlight the value you can bring. This shows you’re not just another salesperson, but a trusted advisor.

✨Tip Number 4

Keep track of your progress! Use a CRM system to manage your pipeline and report on your performance. This will help you stay organised and refine your strategy as you go along. And remember, apply through our website for the best chance!

We think you need these skills to ace New Business Territory Manager in Cheshire, Warrington

New Business Acquisition
Sales Cycle Management
Prospecting Skills
Pipeline Development
Relationship Building
Negotiation Skills
Commercial Awareness
CRM Proficiency
Territory Planning
Communication Skills
Results-Driven
Self-Motivation
Networking Skills
Market Insight Gathering

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the New Business Territory Manager role. Highlight your experience in new business acquisition and managing the full sales cycle. We want to see how you've driven growth and built pipelines in previous roles!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully prospected and closed deals, and don’t forget to show your enthusiasm for joining our team at StudySmarter.

Showcase Your Skills: In your application, make sure to highlight your strong communication and negotiation skills. We’re looking for someone who can confidently engage with senior decision-makers, so give us examples of how you’ve done this in the past!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!

How to prepare for a job interview at HS Direct

✨Know Your Territory Inside Out

Before the interview, dive deep into understanding the specific geographic territory you'll be managing. Research local market trends, key players, and potential clients. This knowledge will not only impress your interviewers but also show that you're proactive and ready to hit the ground running.

✨Master the 360° Sales Cycle

Be prepared to discuss your experience with the full sales cycle. Think of specific examples where you've successfully identified prospects, managed the sales process, and closed deals. Highlighting your hands-on experience will demonstrate that you can take ownership of the role right from the start.

✨Showcase Your Prospecting Skills

Since this role is all about new business acquisition, come armed with strategies you've used for effective prospecting. Whether it's cold calling, networking, or using LinkedIn, share your best practices and how they've led to successful outcomes. This will illustrate your hunter mentality and ability to generate leads.

✨Prepare for Relationship Building

Think about how you can position yourself as a trusted advisor to prospective clients. Be ready to discuss how you've built relationships in the past and how you plan to do so in this new role. Emphasising your interpersonal skills will show that you understand the importance of trust in sales.

New Business Territory Manager in Cheshire, Warrington
HS Direct
Location: Warrington
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  • New Business Territory Manager in Cheshire, Warrington

    Warrington +1
    Full-Time
    36000 - 60000 £ / year (est.)
  • H

    HS Direct

    50-100
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