Marketing Manager, full-time
Location: UK (Remote) -some travel required
Employment Type and Hours: Employed, full-time, 37.5 hours per week.
Salary: Full time basic salary £40,000 (dependent on experience) per annum plus performance-related bonus
Reports To: CEO and Chief Marketing Officer (CMO)
About HRS Communications
Founded and led by a registered dietitian, HRS Communications are a full-service, UK-based food and nutrition communications agency. We are a diverse team, highly skilled and qualified in food and nutrition, marketing and communications.
We partner with ambitious food, nutrition and medical businesses who share our goal of ‘maximising impact in the food and nutrition space’. Our balanced approach permeates every facet of our operations, from our commitment to disseminating evidence-based nutrition information through to cultivating an equitable and adaptable work environment. Some of our great benefits include performance-related bonus, working from home, day off to celebrate your birthday, team away days and career development opportunities as the business grows.
Role:
As the Marketing Manager, you will be responsible for developing the marketing plan and overseeing the implementation of the marketing activities for HRS Communications. Reporting to the CEO and CMO, you will be responsible for ensuring the marketing plan is delivered on time, on budget and meets agreed KPIs. You will be responsible for campaign delivery, analysing and reporting marketing performance, and collaborating with cross-functional teams to achieve business objectives. This role requires creativity, strategic thinking, and strong communication skills to effectively promote our services and enhance brand visibility.
Key Responsibilities:
Marketing Strategy:
· Support with development of the marketing strategy
· Conduct market research, and provide industry insights and trend analysis to inform the marketing strategy
Marketing Planning:
· Develop a marketing plan of activity
· Develop a content strategy and calendar of activity
· Lead the development of an events and partnership strategy and calendar of activity
· Lead the marketing budget management, tracking and reporting
· Manage all marketing data (including CRM)
· Set and review key marketing KPIs
Marketing Delivery:
· Manage performance of external agencies against agreed KPIs, including website, SEO and graphic design agencies which deliver against the company’s agreed marketing goals. Hold those third-party suppliers to account on delivery and take early corrective action as required to meet targets
· Lead and support the Marketing Exec to manage HRS’ social media platforms, create compelling content for blogs, websites, email campaigns and newsletters as well as promotional materials
· Coordinate marketing events, including webinars, trade shows and conferences to showcase company offerings
· Help develop and maintain the HRS brand across all communications channels, ensuring alignment and consistency in messaging and branding
Marketing Analysis:
· Responsible for performance monitoring and reporting
· Lead from the front with new ideas and creative marketing recommendations
Team Leadership & Collaboration:
· Lead and mentor junior members of the marketing team, providing guidance and support. Collaborate with other teams including medical writing, design, and account management to ensure seamless execution of marketing strategies.
Management Meetings:
· Attend monthly management meetings to provide updates on marketing activities, discuss campaign results, share insights, and help inform agency-wide strategic planning.
Thought Leadership:
· Assist in positioning HRS and team as thought leaders in the nutrition communications space, ensuring we contribute to industry discussions and participate in speaking opportunities, webinars, or industry events.
Key Requirements:
Experience:
· 3+ years of experience in marketing, preferably within the health, wellness, or nutrition industry.
· Proven track record of managing and executing successful marketing campaigns across various channels (digital, social media, content, etc.).
· Experience working in a client-facing role with the ability to develop and nurture client relationships.
Skills:
· Strong knowledge of digital marketing platforms (Google Ads, Facebook Ads, etc.), SEO, email marketing, and social media strategies.
· Excellent communication skills, both written and verbal, with the ability to translate complex nutrition information into engaging content.
· Strong project management skills with the ability to juggle multiple projects and deadlines simultaneously.
· Analytical mindset with experience using analytics tools (Google Analytics, social media insights, etc.) to optimise campaigns.
· Creative thinking and problem-solving abilities, with a passion for exploring new ideas and approaches.
· You should have a good understanding of business software, including:
· Office 365
· CRM systems (e.g., HubSpot, SalesForce)
· Graphic design software (e.g., Canva, InDesign, Photoshop)
· Scheduling software (e.g., Loomly, Hootsuite,)
· Project management software (e.g., Asana, Monday.com)
· Website platforms (e.g., Wordpress)
Passion for Nutrition & Wellness:
· A genuine interest and passion for nutrition, health, and wellness. A background in nutrition, dietetics, or related fields is a plus.
· Ability to stay up to date with the latest trends and research in the nutrition space.
Qualifications:
· Qualification in Marketing, Communications, or related field
· CIM qualification or working towards one (Desirable not essential)
· Experience of working in an agency setting (Desirable not essential)
· Experience/interest in nutrition, health and wellness.
What we offer:
· Competitive salary and benefits package
· Opportunity for professional development and career progression
· Remote working
· Flexible working
· Birthdays off
· Team away days and social activities
· Opportunities to travel
How to apply:
- To apply, please submit your CV and a cover letter detailing your interest in the role, your understanding of HRS Communications and how your experience and background aligns with the job requirements. Please submit your application to admin@hrscommunications.com
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, full-time in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HRS Communications and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HRS Communications are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HRS Communications on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HRS Communications. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HRS Communications. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HRS Communications:Show us that you’ve done your homework! In your application, briefly mention what you admire about HRS Communications’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HRS Communications
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HRS Communications will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HRS Communications, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
