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- Tasks: Lead SEO strategy and drive organic growth in a dynamic digital environment.
- Company: Large UK consumer business investing in digital capabilities.
- Benefits: Competitive salary, career development, and a chance to shape the future of search.
- Other info: Join a collaborative team focused on innovation and growth.
- Why this job: Be at the forefront of SEO and AI trends, making a real impact.
- Qualifications: Strong SEO background with a passion for AI and analytics.
The predicted salary is between 40000 - 50000 £ per year.
We are currently working with a large UK consumer business that is investing heavily in its digital capability, particularly around how it performs across both traditional search and emerging AI driven discovery. They are looking to appoint an SEO & AI Search Manager to lead how the brand is surfaced, understood, and cited across search engines and generative platforms. This role sits at the intersection of SEO, content, and AI. The focus is on driving high intent organic visibility, improving how content is interpreted by search and AI engines, and delivering measurable impact on traffic, pipeline, and revenue.
The role will involve:
- Driving organic growth across high intent, revenue generating search terms
- Shaping SEO strategy across both traditional search and AI driven environments
- Leading keyword strategy, content gap analysis, and on page optimisation
- Improving how the brand is interpreted through structured data and entity optimisation
- Tracking performance across SEO and AI visibility metrics
- Conducting competitive analysis across search and generative platforms
- Working closely with product, paid, and digital teams to align activity
The type of profile likely to suit:
- Strong SEO background with an interest in AI search and evolving discovery trends
- Experience linking organic performance to commercial outcomes
- Understanding of structured data, content architecture, and technical SEO
- Comfortable working across both strategy and execution
- Curious, analytical, and open to testing new approaches
This is a role that reflects how search is evolving and will suit someone who wants to be at the forefront of that shift rather than operating purely in traditional SEO. If you are interested in shaping how search evolves within a large consumer business, we would be keen to speak.
SEO Manager in Sunderland employer: HRG
Contact Detail:
HRG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager in Sunderland
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise and understanding of AI trends. This will not only demonstrate your capabilities but also give you something tangible to discuss in interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO strategies and challenges. Bring insights and suggestions to the table; it shows you're proactive and genuinely interested in helping them grow.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can drive organic growth and innovate in the SEO space. Your next big opportunity could be just a click away!
We think you need these skills to ace SEO Manager in Sunderland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the SEO and AI aspects of the role. Highlight your experience with organic growth, keyword strategy, and any projects where you've linked SEO performance to commercial outcomes.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for SEO and AI. Share specific examples of how you've driven traffic and revenue in previous roles, and explain why you're excited about the opportunity to shape search within a large consumer business.
Showcase Your Analytical Skills: Since this role involves tracking performance across various metrics, be sure to mention any tools or methods you’ve used for competitive analysis and performance tracking. We love candidates who can demonstrate their analytical prowess!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at HRG
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially around AI-driven search trends. Be ready to discuss how you've linked organic performance to commercial outcomes in the past. This will show that you understand the business impact of your work.
✨Showcase Your Analytical Skills
Prepare examples of how you've conducted competitive analysis and tracked performance metrics. Being able to demonstrate your analytical mindset will be crucial, especially since this role involves improving visibility across both traditional and AI platforms.
✨Be Ready to Discuss Strategy and Execution
This role requires a balance between strategy and hands-on execution. Think about times when you've shaped an SEO strategy and then executed it successfully. Highlight your experience with keyword strategy and content gap analysis.
✨Stay Curious and Open-Minded
The company is looking for someone who is curious and willing to test new approaches. Be prepared to discuss how you've adapted to changes in the SEO landscape and any innovative strategies you've implemented. This will show that you're not just stuck in traditional methods.