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- Tasks: Create and deliver exciting B2B marketing campaigns that drive brand growth.
- Company: Established manufacturing business in the West Midlands with a focus on innovation.
- Benefits: Flexible working with four days in-office and one day remote, plus career development opportunities.
- Why this job: Join a dynamic team and shape marketing strategies that make a real impact.
- Qualifications: Experience in B2B marketing, strong content creation skills, and a commercial mindset.
- Other info: Great chance to grow in a company that values marketing as a key growth driver.
The predicted salary is between 36000 - 60000 £ per year.
This role will require four days a week in the office and one day working from home. An established manufacturing business in the West Midlands is looking to appoint a B2B Marketing Manager / Senior Marketing Executive to support the next phase of its growth and investment in building their brand. Working closely with the commercial leadership team, this role will play an important part in shaping marketing strategy, strengthening brand presence and supporting sales growth across a range of industrial markets. The position offers broad exposure across both strategic planning and hands-on campaign delivery.
The Role
- Develop and deliver integrated B2B marketing campaigns aligned with commercial objectives
- Create engaging content across digital channels including website, social media and trade publications
- Support SEO and digital marketing activity alongside the internal digital team
- Build lead generation campaigns targeting key industrial sectors and end users
- Manage marketing collateral and product communications across distributor and trade channels
- Work with agencies and internal teams to produce high quality marketing assets
- Support product launches, trade shows and industry events
This role would suit either a Senior Marketing Executive ready to step into a broader role or an established Marketing Manager with strong B2B experience. You will likely bring:
- Experience delivering B2B marketing campaigns within manufacturing, industrial or technical sectors
- Strong content creation and communication skills
- Track record of delivery across digital marketing activity and lead generation
- A commercially minded approach with the ability to link marketing activity to business outcomes
This is an excellent opportunity to join a well-established business where marketing is increasingly seen as a key driver of growth.
Marketing Manager in Smethwick employer: HRG
Contact Detail:
HRG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Smethwick
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best B2B marketing campaigns and content. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals, especially in terms of brand building and lead generation.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to show your interest in joining our team.
We think you need these skills to ace Marketing Manager in Smethwick
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your B2B experience and any relevant campaigns you've delivered in the manufacturing or industrial sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our growth. Be sure to mention specific achievements that demonstrate your marketing prowess.
Showcase Your Digital Savvy: Since this role involves a lot of digital marketing, make sure to highlight your experience with SEO, content creation, and lead generation. Share examples of successful campaigns you've run and the impact they had on business outcomes.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at HRG
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially within the manufacturing and industrial sectors. Be ready to discuss specific campaigns you've worked on and how they contributed to business growth. This will show that you understand the nuances of the industry and can hit the ground running.
✨Showcase Your Content Creation Skills
Prepare examples of engaging content you've created for digital channels. Whether it's social media posts, website copy, or trade publications, having tangible examples will demonstrate your ability to create compelling narratives that resonate with target audiences.
✨Link Marketing to Business Outcomes
Be prepared to discuss how your marketing strategies have directly impacted sales and brand presence in previous roles. Use metrics and data to back up your claims, as this will highlight your commercially minded approach and ability to drive results.
✨Get Familiar with Their Brand
Research the company’s current marketing efforts and brand positioning. Understanding their existing strategies will allow you to suggest innovative ideas during the interview, showing that you're proactive and genuinely interested in contributing to their growth.