At a Glance
- Tasks: Lead innovative offline marketing campaigns and drive creative strategies for consumer engagement.
- Company: Dynamic consumer-focused business eager to modernise its marketing approach.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Exciting chance to influence a growing marketing function in a collaborative environment.
- Why this job: Blend creativity with commercial impact and shape the future of marketing.
- Qualifications: Experience in B2C campaign management and a strong creative instinct.
The predicted salary is between 45000 - 55000 £ per year.
A growing consumer focused business is looking to appoint a commercially aware and creatively driven Marketing Manager to help evolve and modernise its offline marketing capability. This is not simply a campaign coordination role. The business is specifically looking for someone with a solid track record within B2C campaign management and consumer marketing, who can bring stronger creative thinking, sharper customer targeting, and a more sophisticated approach to offline customer acquisition activity.
The environment would suit someone who genuinely enjoys the creative side of marketing but also understands the commercial importance of segmentation, testing, response tracking, customer insight, and campaign effectiveness. You will need to be highly organised, proactive, and confident managing multiple campaigns and stakeholders across Product, Design, Content, and senior leadership teams, whilst maintaining exceptionally high standards across brand execution and detail.
The business is keen to move beyond a relatively traditional offline approach and wants someone who can introduce fresh ideas, challenge thinking, broaden channel activity, and help shape future direction across press, direct marketing, ATL, and wider offline campaigns.
They are looking for someone who combines:
- A solid background within B2C campaign management and marketing
- Strong creative instinct and brand awareness and excellent attention to detail
- Commercial thinking and customer understanding
- Curiosity around data, targeting, and campaign performance
- Confidence managing campaigns end to end
- Energy, initiative, and new ideas
- Strong relationship and stakeholder management skills
This could be a particularly exciting opportunity for someone who enjoys blending creativity with commercial impact and wants genuine scope to influence and evolve a growing marketing function.
B2C Offline Marketing Lead in Redditch employer: HRG
Join a dynamic and innovative consumer-focused business that values creativity and commercial acumen in its marketing team. As a B2C Offline Marketing Lead, you will thrive in a collaborative environment that encourages fresh ideas and offers ample opportunities for professional growth, all while working in a vibrant location that fosters a strong sense of community and teamwork. With a commitment to excellence and a focus on evolving marketing strategies, this company is an excellent employer for those looking to make a meaningful impact in their career.
StudySmarter Expert Advice🤫
We think this is how you could land B2C Offline Marketing Lead in Redditch
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, join relevant online groups, and don’t be shy to reach out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers or attend interviews, bring examples of your past campaigns. Whether it’s a portfolio or a presentation, let your creative side shine through and demonstrate how you can bring fresh ideas to their offline marketing strategy.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share your insights on their current marketing efforts and suggest how you could help elevate their brand. This shows initiative and genuine interest!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show you’re serious about joining our team and making an impact in the marketing world!
We think you need these skills to ace B2C Offline Marketing Lead in Redditch
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine through! We want to see how you can think outside the box and bring fresh ideas to the table. Use engaging language and examples that highlight your creative instincts in B2C marketing.
Highlight Your Campaign Management Skills:Make sure to showcase your solid track record in managing B2C campaigns. We’re looking for someone who can confidently handle multiple projects, so include specific examples of successful campaigns you've led and the impact they had on customer acquisition.
Demonstrate Commercial Awareness:We love a candidate who understands the commercial side of marketing! In your application, emphasise your ability to blend creativity with commercial thinking. Talk about how you've used data and customer insights to drive campaign effectiveness and segmentation.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to our job description. Show us that you understand what we’re looking for and how your skills and experiences align with our vision for evolving offline marketing.
How to prepare for a job interview at HRG
✨Showcase Your B2C Expertise
Make sure to highlight your solid background in B2C campaign management. Prepare specific examples of successful campaigns you've led, focusing on how you creatively targeted consumers and achieved measurable results.
✨Demonstrate Creative Thinking
Since the role requires a strong creative instinct, come ready with fresh ideas that challenge traditional marketing approaches. Think about innovative strategies you've implemented in the past and be prepared to discuss how they could apply to this new position.
✨Know Your Numbers
Brush up on your understanding of data and campaign performance metrics. Be ready to talk about how you've used customer insights and segmentation to drive campaign effectiveness, as this will show your commercial thinking and analytical skills.
✨Build Rapport with Stakeholders
This role involves managing multiple stakeholders, so practice how you'll communicate your ideas clearly and confidently. Think of ways to demonstrate your relationship management skills, perhaps by sharing experiences where you successfully collaborated across teams.
