At a Glance
- Tasks: Manage customer relationships and identify new business opportunities in the commercial vehicle sector.
- Company: Established leader in commercial vehicle workshop equipment with a strong marketing presence.
- Benefits: Competitive OTE, supportive team, and a well-known product portfolio.
- Other info: Opportunity for travel and career growth within a collaborative team.
- Why this job: Join a growing company and make an impact in a dynamic sales environment.
- Qualifications: B2B sales experience, strong communication skills, and a proactive mindset.
The predicted salary is between 40000 - 50000 € per year.
A well-established manufacturer and supplier of commercial vehicle workshop equipment is looking to appoint an Area Sales Manager to support continued growth across the South of England. This is a field-based role managing a defined territory, developing relationships with existing customers while identifying new opportunities across the commercial vehicle workshop sector.
One of the key attractions of this position is the strength of the company’s marketing function. The business is a recognised leader in its sector and invests heavily in marketing activity that consistently generates a high volume of high-quality inbound enquiries, providing the sales team with strong opportunities alongside territory development. The role also offers a highly achievable OTE, with a well-established product portfolio and strong brand reputation within the industry.
The Role
- Manage and grow relationships with existing customers across your territory
- Identify and develop new business opportunities within commercial vehicle workshops
- Promote a range of specialist workshop equipment including lifts, brake testers and related products
- Convert inbound sales enquiries generated through the company’s marketing activity
- Plan and manage your sales territory to maximise growth opportunities
- Attend regular sales meetings and contribute to wider commercial strategy
- Travel across the region with occasional overnight stays where required
The Candidate
This role would suit a driven field sales professional who enjoys building relationships, managing a territory and developing new business opportunities. You will likely bring:
- Experience in a B2B sales or field sales environment
- Strong communication and relationship-building skills
- A proactive approach to identifying and developing opportunities
- Good planning and organisation to manage a regional territory effectively
- A customer-focused mindset and the ability to work as part of a collaborative team
- A full UK driving licence is required and comfortable with one night a week away (fully expensed).
This is an excellent opportunity to join a growing business with a strong reputation in its sector, a supportive sales team and a marketing engine that helps generate consistent opportunities for the field sales team.
Area Sales Manager in Reading employer: HRG
As a leading manufacturer and supplier of commercial vehicle workshop equipment, this company offers an exceptional work environment for an Area Sales Manager. With a strong emphasis on employee growth, a collaborative culture, and a robust marketing function that generates high-quality leads, you will have the tools and support needed to thrive in your role. The opportunity to manage a defined territory across the South of England, coupled with a competitive OTE and a well-established product portfolio, makes this an attractive position for driven sales professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in Reading
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. They can provide insider tips and might even put in a good word for you. Plus, it’s a great way to learn about the company culture.
✨Tip Number 3
Prepare for those interviews by practising common sales scenarios. Think about how you would handle objections or close a deal. Role-playing with a friend can really boost your confidence!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Area Sales Manager in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Area Sales Manager role. Highlight your B2B sales experience and any relevant achievements that showcase your ability to build relationships and develop new business opportunities.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your proactive approach and how you can leverage the company's strong marketing function to drive sales in your territory.
Showcase Your Communication Skills:Since strong communication is key in this role, make sure your application reflects your ability to connect with others. Use clear and concise language, and don’t hesitate to share examples of how you've successfully built relationships in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at HRG
✨Know Your Territory
Before the interview, take some time to research the specific territory you'll be managing. Understand the key players in the commercial vehicle workshop sector and identify potential customers. This will show your proactive approach and help you discuss how you can effectively grow relationships in that area.
✨Showcase Your Sales Skills
Prepare to share specific examples from your past experiences where you've successfully managed a territory or converted leads into sales. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see your impact and results.
✨Emphasise Relationship Building
Since this role focuses heavily on developing relationships, be ready to discuss your strategies for building rapport with clients. Highlight any techniques you've used to maintain long-term relationships and how you’ve turned existing customers into advocates for your products.
✨Understand the Product Portfolio
Familiarise yourself with the range of specialist workshop equipment the company offers. Being able to speak knowledgeably about products like lifts and brake testers will demonstrate your genuine interest in the role and your readiness to promote these items effectively.
