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For Companies At a Glance
- Tasks: Lead integrated marketing efforts and manage a dynamic team to drive demand and quality.
- Company: A growing UK manufacturer with a strong, design-led brand reputation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of a premium brand and make a real impact in marketing leadership.
- Qualifications: Proven experience in integrated marketing, team leadership, and demand generation.
- Other info: Join a well-positioned business and contribute to its exciting growth journey.
The predicted salary is between 60000 - 80000 £ per year.
Hybrid - three days in the office / two days working from home.
We are working with a growing UK manufacturer with an established, design-led brand with a strong reputation for quality. The business operates across both trade and consumer channels and is investing in brand, demand generation, customer insight, and international growth.
This is a key leadership role for a commercially minded marketer who can raise the impact of marketing across markets, channels, and audiences.
The role
This role is focused on improving the quality and effectiveness of demand, not just increasing volume. You will lead the integrated marketing function and manage a small team, while overseeing activity across key markets. The focus is on ensuring campaigns are aligned, commercially relevant, and consistently generating high-quality opportunities. You will also play an important role in strengthening lead nurture, improving channel support, and managing agency performance against clear standards.
What we are looking for
- Senior integrated marketing professional with a strong track record across B2B and B2B2C environments
- Experience leading and developing a marketing team
- Strong background in integrated marketing and demand generation
- Good understanding of performance marketing channels and CRM-led marketing
- Commercially driven, with a track record of improving lead quality as well as volume
- Experience managing external agencies and improving performance
- Ideally, experience working with well-positioned, design-led or premium brands
This is an opportunity to take on a visible leadership role in a well-positioned business and help shape the next phase of growth. If of interest, happy to have an initial confidential conversation.
Head of Marketing in Leicester employer: HRG
Contact Detail:
HRG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Leicester
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in B2B and B2B2C environments. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio that highlights your past campaigns and successes in demand generation. When you get the chance to chat with potential employers, let your achievements do the talking.
✨Tip Number 3
Stay updated on industry trends! Follow marketing blogs, podcasts, and social media channels to keep your knowledge fresh. This will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves, and you might just land that dream role!
We think you need these skills to ace Head of Marketing in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Head of Marketing role. Highlight your achievements in integrated marketing and demand generation, as we want to see how you've made an impact in previous positions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this leadership role. Share specific examples of how you've led teams and improved lead quality in past roles, and don’t forget to show your passion for design-led brands.
Showcase Your Commercial Mindset: We’re looking for someone who’s commercially driven. In your application, make sure to include instances where you’ve successfully aligned marketing strategies with business goals, especially in B2B and B2B2C environments.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at HRG
✨Know Your Stuff
Before the interview, dive deep into the company's brand and its market position. Understand their products, target audience, and recent campaigns. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to demonstrate your ability to lead and develop a team. Prepare examples of how you've successfully managed teams in the past, focusing on how you’ve improved performance and fostered collaboration.
✨Be Data-Driven
Highlight your experience with performance marketing and CRM-led strategies. Be ready to discuss specific metrics or KPIs you've improved in previous roles, as this will showcase your commercially driven mindset and ability to enhance lead quality.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or improve campaign effectiveness. Think through potential scenarios related to demand generation and agency management, and be prepared to share your strategic approach.