At a Glance
- Tasks: Lead digital growth and performance across multiple channels in a fast-paced health tech environment.
- Company: Join a rapidly growing D2C health tech company with a strong leadership team.
- Benefits: Competitive salary, significant budgets for innovation, and a chance to shape the future.
- Other info: Opportunity to influence at board level and drive meaningful change.
- Why this job: Make a real impact in a high-growth sector while leading a talented marketing team.
- Qualifications: Proven track record in growth marketing, team leadership, and D2C experience.
The predicted salary is between 80000 - 100000 £ per year.
This is a genuinely exciting senior growth marketing leadership role within one of the fastest growing businesses in its category. Our D2C health tech client is scaling quickly, with significant investment behind digital, brand and customer experience. They have built a high calibre senior leadership team and are now looking for a commercially driven Head of Digital Growth to play a central role in the next phase leading on performance, acquisition and trading activity, whilst building a best in class team.
This position carries real influence. You will own digital trading and performance across multiple channels, lead a strong in house team and work closely with the board on commercial strategy, investment and growth planning. There are meaningful budgets to work with and genuine appetite for testing, optimisation and innovation. It is an opportunity to shape the future of a high growth digital healthcare business while operating within a best in class leadership environment.
The role:
- Own revenue, conversion and digital trading performance across channels
- Lead and develop a multi discipline marketing team
- Drive testing, optimisation and customer journey improvements
- Shape campaign strategy, merchandising and channel mix
- Partner with leadership on forecasting, planning and growth strategy
- Build scalable frameworks for continued rapid growth
About you:
- Senior growth marketing leader with a strong track record of growing high performing teams
- D2C background with a strong track record across both trading, CRO and performance marketing.
- Significant scale up or start up experience and track record of success within start ups is essential
- Health tech or health sector background advantageous.
- Strong commercial track record with P&L responsibility
- Experience scaling digital performance in a fast growth environment
- Comfortable leading teams and influencing at board level
This is a rare opportunity to step into a highly visible role with real backing, strong leadership around you and the chance to build something significant in a high growth sector. If this feels like the sort of move you would want to explore, feel free to get in touch.
Head of Growth Marketing employer: HRG
As a CRM Manager at this dynamic D2C business, you'll be part of a forward-thinking team that values innovation and personal growth. With a hybrid work model and a strong emphasis on employee development, you will have the opportunity to lead transformative projects that enhance customer engagement while enjoying a supportive work culture that encourages collaboration and creativity. This role not only offers the chance to make a significant impact but also provides a pathway for career advancement in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HRG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HRG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HRG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HRG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HRG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HRG:Show us that you’ve done your homework! In your application, briefly mention what you admire about HRG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HRG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HRG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HRG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
