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For Companies At a Glance
- Tasks: Lead marketing strategies to enhance brand impact and drive demand generation.
- Company: Established UK manufacturer known for quality and design-led branding.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of a premium brand and make a significant impact in marketing.
- Qualifications: Proven experience in integrated marketing and team leadership.
- Other info: Join a dynamic team focused on international growth and high-quality lead generation.
The predicted salary is between 60000 - 80000 £ per year.
Hybrid - three days in the office / two days working from home.
We are working with a growing UK manufacturer with an established, design-led brand with a strong reputation for quality. The business operates across both trade and consumer channels and is investing in brand, demand generation, customer insight, and international growth.
This is a key leadership role for a commercially minded marketer who can raise the impact of marketing across markets, channels, and audiences.
The role
This role is focused on improving the quality and effectiveness of demand, not just increasing volume. You will lead the integrated marketing function and manage a small team, while overseeing activity across key markets. The focus is on ensuring campaigns are aligned, commercially relevant, and consistently generating high-quality opportunities. You will also play an important role in strengthening lead nurture, improving channel support, and managing agency performance against clear standards.
What we are looking for
- Senior integrated marketing professional with a strong track record across B2B and B2B2C environments
- Experience leading and developing a marketing team
- Strong background in integrated marketing and demand generation
- Good understanding of performance marketing channels and CRM-led marketing
- Commercially driven, with a track record of improving lead quality as well as volume
- Experience managing external agencies and improving performance
- Ideally, experience working with well-positioned, design-led or premium brands
This is an opportunity to take on a visible leadership role in a well-positioned business and help shape the next phase of growth. If of interest, happy to have an initial confidential conversation.
Head of Marketing in Coventry employer: HRG
Contact Detail:
HRG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Coventry
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in B2B and B2B2C environments. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your successful campaigns and leadership experiences. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company’s brand and marketing strategies. Be ready to discuss how you can improve lead quality and align campaigns with their goals. We want to see your passion for their brand!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in integrated marketing and demand generation, and don’t forget to showcase your leadership skills. We want to see how you’ve made an impact in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've improved lead quality and managed teams effectively. Keep it engaging and relevant to our design-led brand.
Showcase Your Achievements: When detailing your experience, focus on achievements rather than just responsibilities. Use metrics where possible to demonstrate your success in improving marketing performance and managing agency relationships. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at HRG
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values, products, and market positioning. Understand their design-led approach and how it resonates with both trade and consumer channels. This knowledge will help you articulate how your marketing strategies can enhance their reputation for quality.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led and developed a marketing team in the past. Highlight specific instances where your leadership directly improved campaign effectiveness or team performance. This will demonstrate your capability to manage and inspire a small team effectively.
✨Focus on Demand Generation
Be ready to discuss your experience with demand generation and how you've improved lead quality, not just volume. Share metrics or case studies that illustrate your success in creating high-quality opportunities and aligning campaigns with commercial relevance.
✨Engage with Performance Marketing Insights
Brush up on your understanding of performance marketing channels and CRM-led marketing. Be prepared to discuss how you've managed external agencies and improved their performance against clear standards. This will show that you have a strategic mindset and are results-driven.