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- Tasks: Lead email and CRM strategies to boost customer retention and growth.
- Company: Join a leading consumer organisation with a supportive and collaborative culture.
- Benefits: Enjoy a competitive salary, professional development, and a welcoming work environment.
- Why this job: Make a real impact on customer engagement and unlock potential in a large database.
- Qualifications: Experience in CRM and lifecycle marketing with a data-driven mindset.
- Other info: Opportunity for ownership and influence in a dynamic marketing team.
The predicted salary is between 36000 - 60000 £ per year.
We are pleased to be partnered with an outstanding employer and leading consumer organisation as they look to appoint a CRM Manager to join their growing marketing department. This is a great opportunity for a commercially minded marketer to take ownership of email and CRM performance and make a visible impact on retention and customer growth. You will get the opportunity to work with a large, engaged customer database that offers huge potential for stronger lifecycle performance. The culture here is collaborative, supportive and genuinely welcoming, with digital seen as a key driver of future growth.
What you will be responsible for:
- Leading retention focused email and CRM strategy
- Growing the database through smart acquisition activity
- Building automated journeys to improve conversion and loyalty
- Driving segmentation and personalisation to improve relevance
- Delivering clear reporting on CRM performance and value
- Working closely with digital and product teams to improve journeys
What you will bring:
- CRM and lifecycle marketing experience with proven results
- Hands on expertise with ESPs and automated flows
- A data led mindset with the ability to turn insight into action
- Knowledge of GDPR and deliverability best practice
- Clear communication and a collaborative approach
If you want a role with ownership, influence and the chance to unlock more value from a significant customer base, this is an excellent step.
CRM Manager in Birmingham employer: HRG
Contact Detail:
HRG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM and lifecycle marketing successes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially around retention and customer growth. We want to see your passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace CRM Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with email and CRM strategies, and don’t forget to showcase any results you've achieved in retention and customer growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRM and how your skills align with our needs. Be sure to mention your hands-on expertise with ESPs and automated flows.
Showcase Your Data Skills: Since we love a data-led mindset, make sure to include examples of how you've turned insights into action in your previous roles. This will show us that you can drive segmentation and personalisation effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on the path to joining our collaborative and supportive team!
How to prepare for a job interview at HRG
✨Know Your CRM Inside Out
Make sure you brush up on your CRM and lifecycle marketing knowledge. Be ready to discuss specific strategies you've implemented in the past, especially those that drove retention and customer growth. This will show your potential employer that you’re not just familiar with the tools, but you can also leverage them effectively.
✨Showcase Your Data Skills
Since a data-led mindset is crucial for this role, prepare to talk about how you've used data to inform your decisions. Bring examples of how you've turned insights into actionable strategies, particularly in email and CRM performance. This will demonstrate your analytical skills and your ability to drive results.
✨Understand GDPR and Best Practices
Familiarise yourself with GDPR regulations and deliverability best practices. Be prepared to discuss how you’ve ensured compliance in previous roles and how you can apply this knowledge to protect customer data while optimising campaigns. This shows you take data privacy seriously, which is essential in today’s market.
✨Emphasise Collaboration
This role requires working closely with digital and product teams, so highlight your collaborative experiences. Share examples of successful projects where teamwork was key to achieving goals. This will help convey that you’re not just a lone wolf but someone who thrives in a supportive, team-oriented environment.
