At a Glance
- Tasks: Drive digital marketing and E-CRM campaigns for top luxury brands.
- Company: Join the Citizen Group, a leader in luxury watch brands.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Collaborative team culture with a focus on innovation.
- Why this job: Make an impact on customer experiences and brand loyalty.
- Qualifications: 3+ years in E-CRM, strong analytical and copywriting skills required.
The predicted salary is between 33750 - 41250 £ per year.
About the role
We're looking for a Senior E-CRM & Content Executive to join the Marketing team and play a key role in driving the digital and e Commerce performance of the Citizen Group's portfolio of brands, including Citizen, Bulova, Frederique Constant, and Alpina.
This is an exciting opportunity for a digitally focused individual to take ownership of E-CRM communications and digital content, helping to create engaging customer experiences while supporting customer acquisition, retention and loyalty.
You'll be responsible for planning and delivering E-CRM campaigns, managing customer communications and optimising activity to maximise engagement and commercial performance.
You'll also manage and publish content across our web platforms, ensuring everything is accurate, consistent, on-brand and delivers an excellent customer experience.
What you'll do
- Develop and implement customer loyalty strategies through targeted digital marketing and personalised customer journeys, including GDPR, consent and preference-management compliance.
- Own and manage the E-CRM and digital content calendar across the Citizen Group brands, ensuring campaigns and website updates are delivered on time.
- Collaborate with Sales, e Commerce, Marketing, Brand, and Design teams to develop E-CRM campaign plans, customer segmentation, and engaging content.
- Build, schedule, test, and deploy email marketing campaigns, monitoring performance to optimise engagement and conversion.
- Analyse campaign performance using key metrics including open rates, click-through rates, conversions, unsubscribe rates, website traffic, and customer engagement.
- Plan, create, and publish website content, including product copy, imagery, banners, landing pages, navigation updates, and data capture forms.
- Ensure all online content remains current, accurate, and aligned with business priorities across multiple brand websites.
- Work closely with Marketing and Brand teams to ensure all digital content aligns with brand guidelines and product messaging.
- Monitor and optimise website customer journeys and consumer flows to enhance user experience and improve conversion rates.
- Analyse customer behaviour, acquisition channels, and purchase trends to identify opportunities for improved targeting and engagement.
- Support the day-to-day operation of e Commerce websites, including content updates and issue resolution
What you'll need
- Skilled in using email marketing tools (Klaviyo) for both E-CRM and customer flows.
- Skilled in website content updates and testing.
- Solid understanding of digital marketing and consumer acquisition and retention programmes.
- 3+ years in a hands-on E-CRM and web role, ideally within retail, luxury or e Commerce.
- Practical experience building campaigns, segments and automated flows in Klaviyo.
- Working knowledge of GA4 and campaign attribution.
- Strong analytical, copywriting and proofreading skills.
- Understanding of E-CRM, GA4 and performance reporting.
- Knowledge of GDPR and email-marketing compliance.
- Knowledge of web platforms, Salesforce & Magento.
- Strong attention to detail across multiple brands.
This role is being managed by our retained HR Consultants, HRCentral Limited. No agents, please.
Senior E-CRM & Content Executive in Bracknell employer: HRCentral
At Broad Construction, we pride ourselves on being an exceptional employer in Christchurch, Dorset, offering a dynamic work environment where your contributions directly influence our commercial strategy. With a competitive salary of up to £60,000, a robust pension scheme, and performance-related bonuses, we are committed to your professional growth through ongoing training and the opportunity to lead luxury residential projects. Join us for a rewarding career path that not only values your expertise but also provides a clear trajectory towards a future Commercial Manager role within our expanding business.
StudySmarter Expert Advice🤫
We think this is how you could land Senior E-CRM & Content Executive in Bracknell
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HRCentral and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HRCentral are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HRCentral on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HRCentral. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior E-CRM & Content Executive in Bracknell
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HRCentral. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HRCentral:Show us that you’ve done your homework! In your application, briefly mention what you admire about HRCentral’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HRCentral
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HRCentral will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HRCentral, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
