At a Glance
- Tasks: Lead CRM strategies to enhance customer engagement and retention through innovative campaigns.
- Company: Join a pioneering UAE-based tech company transforming customer experiences globally.
- Benefits: Health insurance, annual leave, performance bonuses, and opportunities for professional growth.
- Other info: Dynamic team environment with a chance to innovate in the retail rewards space.
- Why this job: Shape customer relationships in a fast-growing business with creative freedom and impactful tools.
- Qualifications: 8-12 years in CRM or marketing, strong analytical skills, and creativity in messaging.
The predicted salary is between 60000 - 80000 £ per year.
We're hiring a CRM Manager (London, UK).
About the company: A UAE-based pioneer delivering customer-centric experiences and unparalleled opportunities through cutting-edge technology, with six innovative tech ventures across the globe.
Role Description: We are seeking a CRM Manager to own customer lifecycle management, delivering personalized, data-driven campaigns that maximize engagement, retention, and lifetime value. You'll be responsible for designing and executing CRM strategies across email, push, SMS, and in-app — ensuring every customer touchpoint drives loyalty and performance. This role is ideal for someone who loves blending creativity with analytics to craft winning journeys for customers.
What You'll Be Doing:
- Own and manage CRM strategy across email, push notifications, SMS, and in-app channels.
- Design and execute personalized customer journeys that boost engagement, retention, and LTV.
- Segment audiences using behavioral, transactional, and demographic data for targeted messaging.
- Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention).
- Lead A/B testing to optimize messaging, subject lines, creative, and timing.
- Partner with design and content teams to deliver campaigns that are both impactful and on-brand.
- Ensure compliance with GDPR and data privacy best practices in all communications.
- Report on CRM performance, providing insights and recommendations to senior leadership.
Skills & Qualifications:
- 8–12 years of experience in CRM, lifecycle marketing, or retention marketing, ideally within B2C, gaming, e-commerce, or retail-tech.
- Hands-on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar).
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Proven track record of improving customer engagement and retention through CRM campaigns.
- Solid understanding of customer segmentation, personalization, and marketing automation.
- Strong project management skills and ability to collaborate with cross-functional teams.
- Excellent written communication and creative flair for customer messaging.
- Bachelor's/Master's degree in Marketing, Business, or related field.
The Process:
- Initial screening with HR
- Interview with Head of Marketing
- Case study / CRM assignment
- Interview with General Manager
- Final interview with CEO
Process typically concludes within 3–4 weeks.
Why Join Us? At our client company, you'll join a dynamic, entrepreneurial team at the forefront of disrupting retail rewards. This is your chance to build the CRM engine from the ground up in a fast-growing UK business backed by a proven global leader. You'll have the freedom to innovate, the tools to experiment, and the opportunity to shape customer relationships at scale.
Other Details:
- Work Mode: ONSITE - Full Time
- Location: London, UK
- Experience: 8-12 years
- Days: Monday to Friday
- Timing: 9 AM - 6 PM
- Benefits: Health insurance for employee & family, Annual Ticket for self at anniversary, 24 Annual leaves on year completion, Annual Bonus - based on company performance, Annual increment.
Customer Relationship Manager (Onsite | UK | London) employer: HR Ways
Join a pioneering UAE-based company in London that is redefining customer experiences through innovative technology. As a Customer Relationship Manager, you'll thrive in a dynamic and entrepreneurial environment, where your creativity and analytical skills will directly impact customer engagement and retention. With comprehensive benefits, including health insurance, annual bonuses, and ample leave, this role offers not just a job, but a meaningful career path in a fast-growing business backed by a global leader.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Manager (Onsite | UK | London)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their goals. Tailor your responses to show how you can contribute to their CRM strategies and customer engagement.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources. We can refine our answers and get comfortable discussing our experience in CRM and data-driven campaigns.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. We can express our enthusiasm for the role and reiterate how we can help them achieve their CRM goals.
We think you need these skills to ace Customer Relationship Manager (Onsite | UK | London)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience in customer lifecycle management and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for blending creativity with analytics. Tell us why you're excited about this role and how you can contribute to our team.
Showcase Your Achievements:When detailing your experience, focus on specific achievements. Did you boost customer engagement or retention? Share those numbers! We love seeing how you've made an impact in previous roles.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at HR Ways
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM tools mentioned in the job description, like Salesforce Marketing Cloud or HubSpot. Familiarise yourself with their features and how they can be used to enhance customer engagement. This will show that you're not just a fit for the role but also proactive about your skills.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in your previous roles. Bring along metrics or case studies that highlight your success in improving customer retention or engagement through targeted campaigns. This will demonstrate your ability to blend creativity with analytics.
✨Understand Customer Segmentation
Brush up on customer segmentation strategies and be ready to discuss how you’ve implemented them in past roles. Think about how you can tailor messaging based on behavioural, transactional, and demographic data. This knowledge will be crucial in showing your understanding of personalised marketing.
✨Prepare for A/B Testing Discussions
Since A/B testing is a key part of the role, come prepared with examples of tests you've conducted in the past. Be ready to explain your approach to optimising messaging and timing, and how those tests impacted customer engagement. This will highlight your hands-on experience and strategic thinking.
