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- Tasks: Own and manage CRM strategies to enhance customer engagement and retention.
- Company: Join a pioneering UAE-based tech company disrupting retail rewards in London.
- Benefits: Health insurance, annual leave, performance bonuses, and career growth opportunities.
- Other info: Dynamic team culture with the freedom to experiment and innovate.
- Why this job: Shape customer relationships and innovate in a fast-growing business environment.
- Qualifications: 8-12 years in CRM or lifecycle marketing with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
About the company: A UAE-based pioneer delivering customer-centric experiences and unparalleled opportunities through cutting-edge technology, with six innovative tech ventures across the globe.
Role Description: We are seeking a CRM Manager to own customer lifecycle management, delivering personalized, data-driven campaigns that maximize engagement, retention, and lifetime value. You'll be responsible for designing and executing CRM strategies across email, push, SMS, and in-app — ensuring every customer touchpoint drives loyalty and performance. This role is ideal for someone who loves blending creativity with analytics to craft winning journeys for customers.
What You'll Be Doing:
- Own and manage CRM strategy across email, push notifications, SMS, and in-app channels.
- Design and execute personalized customer journeys that boost engagement, retention, and LTV.
- Segment audiences using behavioral, transactional, and demographic data for targeted messaging.
- Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention).
- Lead A/B testing to optimize messaging, subject lines, creative, and timing.
- Partner with design and content teams to deliver campaigns that are both impactful and on-brand.
- Ensure compliance with GDPR and data privacy best practices in all communications.
- Report on CRM performance, providing insights and recommendations to senior leadership.
Skills & Qualifications:
- 8–12 years of experience in CRM, lifecycle marketing, or retention marketing, ideally within B2C, gaming, e-commerce, or retail-tech.
- Hands-on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar).
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Proven track record of improving customer engagement and retention through CRM campaigns.
- Solid understanding of customer segmentation, personalization, and marketing automation.
- Strong project management skills and ability to collaborate with cross-functional teams.
- Excellent written communication and creative flair for customer messaging.
- Bachelor's/Master's degree in Marketing, Business, or related field.
The Process:
- Initial screening with HR
- Interview with Head of Marketing
- Case study / CRM assignment
- Interview with General Manager
- Final interview with CEO
Process typically concludes within 3–4 weeks.
Why Join Us?
At our client company, you'll join a dynamic, entrepreneurial team at the forefront of disrupting retail rewards. This is your chance to build the CRM engine from the ground up in a fast-growing UK business backed by a proven global leader. You'll have the freedom to innovate, the tools to experiment, and the opportunity to shape customer relationships at scale.
Other Details:
- Work Mode: ONSITE - Full Time
- Location: London, UK
- Experience: 8-12 years
- Days: Monday to Friday
- Timing: 9 AM- 6 PM
- Health insurance for employee & family
- 24 Annual leaves on year completion
- Annual Bonus - based on company performance
- Annual increment
CRM Manager (Onsite | UK | London) employer: HR Ways
Contact Detail:
HR Ways Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (Onsite | UK | London)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your CRM experience. Show them how your skills can drive customer engagement and retention!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a thank-you email to express your appreciation and reiterate your interest in the role. It keeps you fresh in their minds and shows your enthusiasm for the position.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to navigate and find the perfect fit for your skills.
We think you need these skills to ace CRM Manager (Onsite | UK | London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience with customer lifecycle management and any specific tools you've used, like Salesforce or HubSpot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for blending creativity with analytics. Tell us about a successful campaign you've led and how it boosted engagement or retention. We love a good story!
Show Off Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to mention your analytical skills. Share examples of how you've interpreted data to improve customer engagement. We’re all about those insights that lead to action!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow the process!
How to prepare for a job interview at HR Ways
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM tools mentioned in the job description, like Salesforce Marketing Cloud or HubSpot. Familiarise yourself with their features and how they can be used to enhance customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in your previous roles. Be ready to explain how you’ve tracked KPIs and improved customer journeys through analytics.
✨Be Creative with Campaign Ideas
Think of innovative campaign ideas that blend creativity with data-driven insights. Bring these ideas to the interview to demonstrate your ability to design impactful customer journeys that align with the company’s goals.
✨Understand GDPR Compliance
Brush up on GDPR regulations and data privacy best practices. Be prepared to discuss how you would ensure compliance in your CRM strategies, as this is crucial for maintaining customer trust and legal adherence.