Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Own and manage CRM strategies to enhance customer engagement and retention.
- Company: Innovative UAE-based company revolutionising customer experiences with cutting-edge tech.
- Benefits: Health insurance, annual leave, performance bonuses, and career growth opportunities.
- Other info: Onsite role in London with a vibrant entrepreneurial culture.
- Why this job: Join a dynamic team and shape customer relationships in a fast-growing business.
- Qualifications: 8-12 years in CRM or lifecycle marketing, strong analytical and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking a CRM Manager to own customer lifecycle management, delivering personalized, data‑driven campaigns that maximize engagement, retention, and lifetime value. You'll be responsible for designing and executing CRM strategies across email, push, SMS, and in‑app — ensuring every customer touchpoint drives loyalty and performance. This role is ideal for someone who loves blending creativity with analytics to craft winning journeys for customers.
What You'll Be Doing:
- Own and manage CRM strategy across email, push notifications, SMS, and in-app channels.
- Design and execute personalized customer journeys that boost engagement, retention, and LTV.
- Segment audiences using behavioral, transactional, and demographic data for targeted messaging.
- Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention).
- Lead A/B testing to optimize messaging, subject lines, creative, and timing.
- Partner with design and content teams to deliver campaigns that are both impactful and on-brand.
- Ensure compliance with GDPR and data privacy best practices in all communications.
- Report on CRM performance, providing insights and recommendations to senior leadership.
Skills & Qualifications:
- 8–12 years of experience in CRM, lifecycle marketing, or retention marketing, ideally within B2C, gaming, e‑commerce, or retail‑tech.
- Hands‑on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar).
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Proven track record of improving customer engagement and retention through CRM campaigns.
- Solid understanding of customer segmentation, personalization, and marketing automation.
- Strong project management skills and ability to collaborate with cross‑functional teams.
- Excellent written communication and creative flair for customer messaging.
- Bachelor's/Master's degree in Marketing, Business, or related field.
The Process:
- Initial screening with HR
- Interview with Head of Marketing
- Case study / CRM assignment
- Interview with General Manager
- Final interview with CEO
Why Join Us?
At our client company, you'll join a dynamic, entrepreneurial team at the forefront of disrupting retail rewards. This is your chance to build the CRM engine from the ground up in a fast‑growing UK business backed by a proven global leader. You'll have the freedom to innovate, the tools to experiment, and the opportunity to shape customer relationships at scale.
Other Details:
- Work Mode: ONSITE - Full Time
- Location: London, UK
- Experience: 8-12 years
- Days: Monday to Friday
- Timing: 9 AM- 6 PM
- Health insurance for employee & family
- 24 Annual leaves on year completion
- Annual Bonus - based on company performance
- Annual increment
CRM Manager (Onsite | UK | London) employer: HR Ways
Contact Detail:
HR Ways Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (Onsite | UK | London)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for those interviews by practising common questions and scenarios related to CRM management. We suggest doing mock interviews with friends or using online resources to get comfortable talking about your experience and how it aligns with the role.
✨Tip Number 3
Showcase your creativity! When discussing your past campaigns, highlight how you blended creativity with analytics to drive results. We want to see how you’ve crafted customer journeys that really made an impact.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. And remember, apply through our website for the best chance at landing that CRM Manager position!
We think you need these skills to ace CRM Manager (Onsite | UK | London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience with customer lifecycle management and any specific tools you've used, like Salesforce or HubSpot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for blending creativity with analytics. Tell us about a successful campaign you’ve run and how it boosted engagement or retention. We love a good story!
Show Off Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to mention your analytical skills. Share examples of how you've used data to improve customer journeys or campaign performance. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at HR Ways
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM tools mentioned in the job description, like Salesforce Marketing Cloud or HubSpot. Familiarise yourself with their features and how they can be used to enhance customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in your previous roles. Be ready to explain how you’ve tracked KPIs and what insights you derived from them to improve customer journeys.
✨Craft a Personalised Customer Journey
Think about how you would design a personalised campaign for a specific audience segment. Bring this idea to the interview and be prepared to discuss your thought process and the creative strategies you would employ.
✨Understand GDPR Compliance
Brush up on GDPR regulations and how they apply to CRM communications. Be ready to discuss how you ensure compliance in your campaigns, as this is crucial for maintaining customer trust and legal standards.